dear viewbook: it's not you, it's me
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“Dear Viewbook: It’s Not You,
It’s Me.”
Kristina L. Dooley Educational Consultant
Dear Viewbook:It’s Not You,
It’s Me.
SBSA 2009 Annual Conference
SBSA 2009 Annual ConferenceSt. Petersburg, Florida
Presentation GuidelinesC.A.S.E. ... Highly encouraged!Be prepared to share your own ideas & be
prepared to participate!We have a time limit…"The length of a film should be
directly related to the endurance of the human bladder.“ Alfred Hitchcock
SBSA 2009 Annual ConferenceSt. Petersburg, Florida
Let’s Begin With a Few Questions…Who is on your school’s Marketing Team?Who at your school can contribute “press-worthy”
material?Who are your school spokespeople?Who provides online content about your school? Who provides photos/video of your school activities
for use online?
SBSA 2009 Annual ConferenceSt. Petersburg, Florida
Answers…Head of SchoolDirector of AdmissionCommunication DirectorDean of StudentsAcademic DeanFacultyBoard of TrusteesHouseparentsMaintenance DepartmentBus Drivers
Director of DevelopmentFood Service ProvidersBusiness Office StaffCoachesHousekeeping StaffParentsStudentsAlumniGrandparentsAnd…
SBSA 2009 Annual ConferenceSt. Petersburg, Florida
These guys, too!
Mark Zuckerberg Founder of Facebook
Tom Anderson Founder of MySpace
SBSA 2009 Annual ConferenceSt. Petersburg, Florida
Types of Technology Affecting School Marketing
A few quick facts…Facebook MySpace
150 Million Active UsersFastest Growing
Demographic = 30 +70% of Users Outside the
U.S.3 Billion Minutes/Day Spent
on Facebook2008- “Facebook” added to
the Collins English Dictionary
110 Million Active Users
266 Minutes/Month Per User
85% of Users 18 +300,000 New People
Sign Up for Accounts Daily
Translated Into 20 Different Languages
SBSA 2009 Annual ConferenceSt. Petersburg, Florida
"I base most of my fashion sense on what doesn't itch.” - Gilda Radner
Remember: Students & Parents will choose, or not
choose, your school based on their own pre-requisites.
SBSA 2009 Annual ConferenceSt. Petersburg, Florida
Do you know how your school is being presented online?
REAL Facebook GroupsMy Stupid Parents Sent Me to Boarding School and NOW
I’m an AlcoholicI hate (XYZ) Academy(XYZ)- The Only Elite Boarding School Built on Drug
MoneyBoarding School Moms
You Tube Videos
SBSA 2009 Annual ConferenceSt. Petersburg, Florida
How can you keep track of your school’s image online?
Google Alerts123people.comTechnorati (technorati.com) – Tracks BlogsYacktrack (yacktrack.com) – “Chatter” ToolWho knows new online technology the best? Students!
Local University InternStudent Government Member/Admission AmbassadorCurrent Parent VolunteerAlumni Volunteer
Question:Does your school have a written policy in place for faculty/staff/student/parent use of your
school image/likeness?
Answer:You should!
SBSA 2009 Annual ConferenceSt. Petersburg, Florida
"Are you really sure that a floor can't also be a ceiling?“ - M.C. Escher
AKA: How can your school use these social networking sites to your advantage?
SBSA 2009 Annual ConferenceSt. Petersburg, Florida
SBSA 2009 Annual ConferenceSt. Petersburg, Florida
SBSA 2009 Annual ConferenceSt. Petersburg, Florida
SBSA 2009 Annual ConferenceSt. Petersburg, Florida
Welcome Home!Does your website have the following?:
Easily identifiable contact info (address, phone, email) on the HOME PAGE?
Campus News section that is updated DAILY?Application Available Online (even in PDF)?Tuition Info Posted?REAL student photos? Links to your Social Networking sites (if you have them)?Construction Updates (with Photos!)?A consistent image/brand (used on printed pieces, too)?
SBSA 2009 Annual ConferenceSt. Petersburg, Florida
It’s cool to be a follower…C.A.S.E. in Action…BobJohnsonBlog.comMITAdmissions.orgMindPowerInc.com/BlogStamats.comNAIS Daily News (Contact Myra McGovern)
SBSA 2009 Annual ConferenceSt. Petersburg, Florida
My Tweet…Your Entire School Community = Your
Marketing TeamMonitor Your Brand 24/7 Accountability…Yep, You Need ItEmbrace Social Media…Big Bear Hugs are
BestThe Living Room is Clean, Don’t Forget to
Sweep the Front Porch!Be a Follower…Really, It’s OK.Now, Wait for the Next Big Trend…
SBSA 2009 Annual ConferenceSt. Petersburg, Florida
Muito Obrigada!*Kristina L. Dooley
Kristina@EstrelaConsulting.com
(*Thank you very much!)
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