decatur bbq blues & bluegrass festival - august 8,...

Decatur BBQ Blues & Bluegrass Festival - August 8, 2020

Event Overview

The 20th annual Decatur BBQ Blues & Bluegrass festival will be held Saturday, August 8th, 2020 from 2pm – 10pm

• Attendance – 5k – 7k throughout day

• 7+ hours of original live blues and bluegrass music from aspiring and accomplished local/regional/and national acts

• Festival offers strong promotional, sampling, and brand activation opportunities

Event Overview

• A metro-wide demographic reach

• An extensive pre-event media outreach program and city-wide editorial coverage

• An opportunity to brand a wide variety of event assets...own a piece of the festival!

• Customized packages and benefits to exceed your marketing goals and objectives, all within Budget

A dedicated festival team with years of experience and many sponsor successstories

Music

We continue to have a great spectrum of national, regional, and local artists. Bands and agents from all over the country begin reaching out to us 13+ months in advance.

♬ Dappled Grays♬ Sailing to Denver♬ Farewell Angelina♬ Beverly “Guitar” Watkins♬ Roxy Watson♬ Randall Bramblett♬ The Electromatics♬ Kate & Courey♬Michelle Malone♬ Sandra Hall

♬ Porch Bottom Boys♬ Greg Humphreys Electric Trio♬ Vista String Band♬ Donna Hopkins Band♬ Grizzly Goat♬ Jeff Mosier♬ Diane Durret♬ The Pussywillows♬ The Joe Palese Trio♬ Campbell Station

♬ The Georgia Flood♬ Seven Handle Circus♬ Kate Coleman♬ Jim White♬Miss Tess & the Talkbacks♬ Cha Wa♬ Tyler Porch Band♬ Preston James♬ Chris Duarte♬ Honeywood

Where are our Ticket buyers coming from

The bulk of our attendees are from Inside the perimeter but as illustrated a good number roughly 42% are from outside the perimeter

Media / PR & Advertising

PR / Advertising The event has seen a robust and diverse amount of promotion and advertising helping to boost sponsor value and bring people in from outside the 30030-zip code. Marketing channels have included both traditional and non-traditional media:

• Web Banner Ads – Decatur Metro, Decaturish

• Event Listings & Articles – Jezebel Magazine, Creative Loafing, Insite Magazine, AJC, Access Atlanta, Atlanta Buzz, Decatur Dispatch, Decatur Focus, EventBrite, localwineevents.com, theculturetrip.com, Atlanta Magazine, Southern Living, Cooking with Paula Deen

• Television - CBS46 – Atlanta Plugged in interviews

• Paid Social Media – Facebook

• Radio – Dekalb business radio, WGHC

• Print – Insite Magazine summer edition

• Email

• Insite Magazine 6000+ direct email Thursday, before event

• Armus media group - 37,000 subscribers

• Poster distribution (Oakhurst/Downtown Decatur) –

• 50+ businesses

• BBQ Vendors

• Festival Banner – Harmony Park, Legacy Park

• Media Trade – Yelp, Yahoo

Social Media / Analytics & Data

Festival Website

61% - website visitors 18-34 August traffic

Festival Website

Social Media –Facebook

Facebook

Our Facebook page has more than doubled since we took over management of the event – starting in 2014 with just over 300 likes we are now over 2400 organically grown followers and growing -the bulk of our likes happen in the July –September window –however we provide content year round

Social Media – Facebook

Social Media – Twitter

Marketing/Sponsorship Presenting & Title Sponsor – contact our festival sales director

Custom Mobile Channel Sponsorship

In addition to Mobile App sponsorship the following

benefits are also part of this overall package

• Exclusive Mobile App sponsor• Primary position within all internal and external

branding and communication

• Print Advertising / Collateral

o Posters (200)

• Digital – Social Media Advertisingo Agreed upon social media content strategy

through festival channels▪ Facebook - 2000 + followers and growing

▪ Twitter – 540 followers

▪ Instagramo www.decaturbbqfestival.com

o Online event listings• VIP Hospitality

o Exclusive access for 6 back stage hospitality area

▪ Private bathrooms

▪ Full Catering Services

▪ BBQ lunch

▪ All day snacks

▪ Beverages (beer/wine – nonalcoholic)

▪ Tented with fans

• Tickets

o 10 Festival tickets to be given out to staff, customers, clients

• Minimum of Three (3) promotional spots to be read during event

Package - $ 6000

Official Beer Partner

• Logo incorporated into main stage signage during 7-hour musical entertainment

• Category Exclusivity & Protection

Branding• Primary position within all internal and

external branding and communication• Print Advertising / Collateral• Posters (200)• Event Welcome banner

Digital – Social Media Advertising• Agreed upon social media content strategy

through festival channels• Facebook - 2000 + followers and

growing• Twitter – 540 followers• Instagram• www.decaturbbqfestival.com

VIP Hospitality• Exclusive access for 8 backstage hospitality

area – F&B , bathrooms, tented

Activation• Agreed upon activation space

Tickets• 20 Festival tickets to be given out to staff,

customers, clients• Minimum of Five (5) promotional spots to be

read during event Package - $ 5000

Stage Sponsor – Primary Level

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Branding

o Logo incorporated into stage signage during 7-hour musical entertainment

o Category Exclusivity & Protection

o Primary position within all internal and external branding and communication

Print Advertising / Collateral

o Posters (200)

o Event Welcome banner

o Digital – Social Media Advertising

Social Media and Content

o Agreed upon social media content strategy through festivalchannels▪ Facebook - 2000 + followers and growing

▪ Twitter – 540 followers

▪ Instagramo www.decaturbbqfestival.com

o Banner ad on festival website

o Online event listingso Custom Branded content segment

▪ Will film 1-2-minute sponsor segment with key marketing

executive to be shared via social media channels

VIP Hospitality

o Exclusive access for 8 backstage hospitality area

▪ Private bathrooms

▪ Full Catering Services

▪ BBQ lunch

▪ All day snacks

▪ Beverages (beer/wine – nonalcoholic)

▪ Tented with fans

Expo Tent Activation

o 10 x 10 space in expo village

Tickets

o 20 Festival tickets to be given out to staff, customers, clients Package - $ 4000

Volunteer Shirt Sponsor

Only Logo displayed on the back of 150 t-shirts worn by volunteer staff throughout day of event and throughout the year

Branding - Primary branding package • Opportunity to brand in high traffic area

along perimeter fencing • Festival banner to be hung for 30 days

preceding festival at Legacy Park & Oakhurst business district

• Posters (200) Distributed throughout Decatur and Atlanta

• Minimum of Two (2) promotional spots to be read during event

Digital / Social Media Advertising • Logo & hyperlink on festival website

www.decaturbbqfestival.com • Online event listings

VIP Hospitality • Exclusive access for Four (4) backstage

hospitality area - F&B, Private bathrooms

Tickets 20 Festival tickets to be given out to staff, customers, clients

Package - $ 2000

Cool Zone Sponsor

Exclusive shade and cool comfort zone sponsor

Full branding and activation space and signage opportunities within Cool Zone area

Branding • Primary position within all internal and external

branding and communication - Print Advertising / CollateralPosters (200)

Digital – Social Media AdvertisingAgreed upon social media content strategy through festival channels

VIP HospitalityExclusive access for 6 backstage hospitality areaPrivate bathrooms, full catering F&B, Beverages

Tickets10 Festival tickets to be given out to staff, customers, clientsMinimum of Three (3) promotional spots to be read during event

Package - $ 2100

Bike Valet Partnership

Exclusive Activation space for brand partner – title sponsor of festival bike valet area

Opportunity to activate and promote to all attendees and specifically to those biking to festivalBike Valet is a manned area providing safe, and secure valet parking for cyclists attending festival

Branding• Festival poster (200) Distributed throughout Decatur

and Atlanta • Minimum of Two (2) promotional spots to be read

during event Digital / Social Media Advertising • Logo & hyperlink on festival website

www.decaturbbqfestival.com • Online event listings

VIP Hospitality • Exclusive access for Four (4) back stage hospitality area • Full catering services, beverages, tented area

Tickets • 20 Festival tickets to be given out to staff, customers

Package - $1600

Food Sampling Partner

Activation space on site 20 x 20 to (sample only) foods and products

Primary position within all internal and external branding and communication

Print Advertising / Collateral• Posters (200)• Event Welcome banner

Digital – Social Medi Advertising

• Agreed upon social media content strategy through festival channels

• Facebook - 2000 + followers and growing• Twitter – 540 followers• Instagram• www.decaturbbqfestival.com• Banner ad on festival website• Online event listings

VIP Hospitality• Exclusive access for 6 backstage hospitality area

• Private bathrooms• Full Catering Services• BBQ lunch• All day snacks• Beverages (beer/wine – nonalcoholic)• Tented with fans

Minimum of Five (5) promotional spots to be read during eventTickets

• 10 Festival tickets to be given out to staff, customers,clients

Package - $1500

Corporate Hospitality

Turnkey - Private / Custom VIP Area for corporate entertaining and client hospitality

Hospitality Areas come with standard features:

• Fully catered throughout day• Beverage service (beer, wine, liquor)• Dedicated Staff • Private bathrooms• Primary Logo position within all internal

and external branding and communication• Digital – Social Media Advertising• Agreed upon social media content strategy

through festival channels

Please contact us directly to customize a turnkey hospitality and client entertainment package

Patron Sponsor $850• Business Banner displayed on site fencing day of event• Expo Tent Package• Minimum of Two (2) promotional spots to be read during

event• Space in expo area for 10 x 10 booth to engage 6K +

attendees (tent, table & chairs are NOT included in price, contact us for rental cost)

• Listing on BBQ Blues & Bluegrass Festival website www.decaturbbqfestival.com

• 4 Festival tickets

Supporting Sponsor $650• Business Banner displayed on site fencing day of event• Minimum of Two (2) promotional spots to be read during

event• Logo hyperlink on BBQ Blues & Bluegrass Festival website

– www.decaturbbqfestival.com• 4 Festival tickets

Expo Booth-Businesses (for profit) $400• Space in expo area for 10 x 10 booth to engage 6K +

attendees• (tent, table & chairs are NOT included in price, contact us

for rental cost)• 2 Festival tickets

Expo Booth-Artists & Non-profits $350• Space in expo area for 10 x 10 booth to engage 6K +

attendees (tent, table & chairs are NOT included in price contact us for rental cost)

• 2 Festival tickets