deciding on marketing organizations
Post on 16-Aug-2015
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How should the company manage and organize its International activities ?
Depending on their level of International Involvement ........
Export divisionInitial stage when firm just ships out the goods
International DivisionCompanies engage in several international markets
Global OrganizationTreats World as a Single Market
Global Integration National Responsiveness
Choose accordingly .....
And if there is a tie.......
“Glocal” strategy
Thank you
DisclaimerCreated by Tanushree Shukla ,MNNIT-Allahabad during an internship by Prof. Sameer Mathur, IIM Lucknow.www.IIMInternship.com
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