defining behavioral analytics

LivermoreInvestments

- CONFIDENTIAL -

Big Data Analytics as a ServiceMay 2014

WHAT IS UNIFIED BEHAVIORAL ANALYTICS?

LET’S START WITH AN EXAMPLE…

CoolaRetail is an online retailerWith a webAnd mobile application

It has internal data And external data

AdSense

What Does CoolaRetail Need To Know?

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Trends

HOW MANY NEWSHOPPERS DO WE HAVE

WHO IS SHOPPING

WHERE DO THEY COME FROM?

WHAT IS THE TRENDS

Pageviews / Downloads

Gender, Age…

Location

?

?

?

?

CoolaData Understands Why and How Users Behave

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What Sequence of Events Leads to an Action?

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CoolaRetail Wants to Understand Why and How Its Users Act

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i

i

“How” do teenagers renew their accounts?

What steps do they take?

What is the sequence of events that leads to conversion?

“Why” do users cancel an account?

Why don’t they like the new interface?

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CoolaRetail Wants to Predict What Users Will Do

Prediction

Reduce churn: WHO is likely to uninstall the app?

Early LTV identification: WHO is likely to bring friends?

BEHAVIOR IS…A time-based sequence of actions

BattleCompleteEarn Gold Buy

IslandGet

Dragon Level Up Video Ad SellDragon

UNIFIED IS…Integrating different data sources with common attributes

ACTIONABLE MEANS…You can do something about it

ACTIONABLE UNIFIED BEHAVIORAL ANALYTICS

BattleCompleteEarn Gold Buy Island Get Dragon Level Up Video Ad Sell

Dragon

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What Does it Take to Become Truly Data Driven?

DATA DRIVENEARLY STAGE

Reactive Proactive Predictive

Focus on who, what and where

Focus on cross analytical and elasticity

Focus on human behavioral conditions

Outbound campaigns

Focus on changes in data as an event

Predictive models based on historical baselines, sensitivity and inertia

Act In realtime

What, When, Where

Who, Why

Predict and Act

Out-of-the-box SaaS solutions Enterprise Stack / Self Dev

Agile Analytics

CoolaData empowers online companies to become proactive and predictive without having to develop, store, manage or monitor data themselves.

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001 cluster path/cohort/funnel002 start with BUY 003 (followd by *3 times viral_invite)004 followed by not BUY

The CoolaData Time MachineEnabling Time Travel With CoolaSQL

001 cluster Path/Cohort002 end with BUY003 prior by *3 times viral_invite004 prior by not BUY

FORWARD BACKWARD PREDICT

001 time_between002 (REGISTER, BUY)

Actionable Unified Behavioral Analytics Follow us @CoolaData

LinkedIn.com/company/CoolaData

CoolaData.com

As Cool as Data Can Be

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webinfo@cooladata.com