delaware tourism: leveraging the net, mobile & social media
Post on 04-Jul-2015
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Leveraging the
Internet, mobile
and social media
Laurie GelbTrellist® Marketing | Technology
Engage yourself first
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Welcome to hard times
Hanging together
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“People want choice, convenience and control.”Ed Artzt, past Procter & Gamble CEO, 1994
“You start losing image, you start losing traction…a particular destination …may never recoup it completely because something else takes its place.”
Dr. Jon Morris, Professor of Advertising, University of Florida
Why invest in Delaware?
Baby boomers buzz the Net
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Source: December, 2008 Accenture survey
Vetting the value
Hitwise data, Nov. 2008
No medium is an island
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Know your brand
Show, don’t tell•
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Share your brand
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Your .com: a content hub
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Care with content
Content drives sales
Articles with brand information 51%
Email offers 47%
Sponsored search engine links 39%
Banner ads 25%
Pop-up ads 13%
“Very or somewhat” likely to respond
Source: Adfusion, March 2009
Facebook is not the answer
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Finding Bridgeville
Why e-mail?
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Source: Epsilon October 2008 survey
Keep it personal•
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Why be mobile?
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Source: 2008 NEXTGEN Traveler™ survey
Follow them around
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Go where the heart is
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You and
your fans
Friends,
allies
(people &
groups)
Colleagues
Affinity groups
(birders,
golfers)
YouTube
(videos)
Blogs
Shared
bookmarks
or URLs
(digg)
Travel
aggregators
(Kayak)
Booking
engines
(Expedia)
IM
Portals
(Trip
Advisor)
Link in, learn more
Monitor the market•
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Maximize “free hits”•
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Social & search go together
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One profile to rule them all
It’s still the sunset
“A return to more meaningful values and an
embrace of more mindful spending will bring
pain, but it should also allow us to focus on
what we have been taking for granted.
Remember, the sunlight in the South of
France was enough to draw F. Scott Fitzgerald
and Picasso years before the fancy boutiques
and the red carpet -- and it's still the best part
of a visit.”
http://www.eturbonews.com/6660/adieu-extravagance-bonjour-engagement-travel-industrys-wake-call
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