deliverable d9.5 dissemination material -...
Post on 20-Mar-2018
220 Views
Preview:
TRANSCRIPT
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 1 of 25
EU COMMUNITY
ICT-2013.5.4 ICT for Governance and Policy Modelling
EU COMMUNITY MERGES ICT AND SOCIAL MEDIA NETWORKING WITH
ESTABLISHED ONLINE MEDIAAND STAKEHOLDER GROUPS TO CULTIVATE
TRANSPARENCY, ENHANCE EFFICIENCY AND STIMULATE
Deliverable D9.5
Dissemination Material
Editor(s): Daniel VAN LERBERGHE
Responsible Partner: EURACTIV.COM PLC
(EURACTIV)
Status-Version: Final - V1.0
Date: 30.09.2014
EC Distribution: PU
Project Number: 611964
Project Title: EU COMMUNITY
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 2 of 25
Title of Deliverable: Dissemination Material
Date of Delivery to the EC: 30/09/2014
Workpackage responsible
for the Deliverable: WP9 – Dissemination and Exploitation
Editor(s): Daniel VAN LERBERGHE
Contributor(s): EURACTIV
Reviewer(s): All Partners
Approved by: All Partners
Abstract: Dissemination Material: it is the dissemination
‘dossier’ describing (and reporting on) all
dissemination tools of the project, including also
the project logo, presentation, project leaflets,
Media Coverage & Press Releases, poster, etc.
Keyword List: Dissemination, communication
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 3 of 25
Document Description
Document Revision History
Version Date
Modifications Introduced
Modification Reason Modified by
V0.1 15/09/2014 Draft FONDATION
V1.0 30/09/2014 Final version
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 4 of 25
Contents
1 EXECUTIVE SUMMARY ........................................................................ 8
2 INTRODUCTION ................................................................................. 9
3 VISUALS AND BRANDING ................................................................. 10
3.1 LOGO............................................................................................ 11
3.2 PRESENTATION ................................................................................ 12
4 WEBSITE AND SOCIAL MEDIA .......................................................... 13
4.1 PROJECT WEBSITE ............................................................................ 13
4.2 FACEBOOK PAGE ............................................................................... 14
4.3 TWITTER ACCOUNT ............................................................................ 14
4.4 LINKEDIN GROUP ............................................................................. 15
4.5 EU COMMUNITY BLOG ........................................................................ 16
4.6 PROMOTIONAL VIDEOS ....................................................................... 18
5 PRINTED MATERIAL ......................................................................... 19
5.1 BROCHURE ..................................................................................... 20
5.2 POP-UP BANNER STAND ..................................................................... 22
6 MEDIA PARTNERSHIPS AND PRESS RELEASES ................................. 23
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 5 of 25
List of Figures
FIGURE 1: EU COMMUNITY VISUAL IDENTITY STYLE GUIDE ........................................ 10
FIGURE 2: LOGO OF EU COMMUNITY ................................................................... 11
FIGURE 3: EU COMMUNITY PPT PRESENTATION ...................................................... 12
FIGURE 4 : EU COMMUNITY WEBSITE .................................................................. 13
FIGURE 5: FACEBOOK PAGE OF EU COMMUNITY ...................................................... 14
FIGURE 6: TWITTER ACCOUNT OF EU COMMUNITY ................................................... 15
FIGURE 7: LINKEDIN ACCOUNT OF EU COMMUNITY ................................................. 16
FIGURE 8 : BLOG PAGE ON EU COMMUNITY WEBSITE ................................................ 17
FIGURE 9 : EU COMMUNITY BLOG ON BLOGACTIV.EU ............................................... 18
FIGURE 10: EU COMMUNITY PROMOTIONAL VIDEO ON YOUTUBE ................................... 19
FIGURE 11: EU COMMUNITY BROCHURE, PAGE 1 (AUGUST 2014 VERSION) ..................... 20
FIGURE 12: EU COMMUNITY BROCHURE, PAGE 2 (AUGUST 2014 VERSION) ..................... 21
FIGURE 13: EU COMMUNITY BANNER (DRAFT VERSION) ............................................ 22
FIGURE 14: EU COMMUNITY KICK-OFF PRESS RELEASE ............................................. 24
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 6 of 25
List of Tables
TABLE 1: DEFINITIONS, ACRONYMS AND ABBREVIATIONS ............................................ 7
TABLE 2: MEDIA PARTNERSHIP WITH EURACTIV ...................................................... 23
TABLE 3: EU COMMUNITY KICK-OFF PRESS RELEASE ................................................ 24
TABLE 4: EU COMMUNITY RELATED PRESS RELEASES AND MEDIA PARTNERSHIPS ................ 25
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 7 of 25
Definitions, Acronyms and Abbreviations
Table 1: Definitions, Acronyms and Abbreviations
Acronym Title
EC European Commission
EU European Union
MS Member States
PR Press Release
WP Work Package
ICT Information and Communication Technologies
DX.X Deliverable
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 8 of 25
1 Executive Summary
The present deliverable describes the dissemination and communication
infrastructure and material as set in D9.1 Dissemination and Communication Plan
under section 5: Dissemination and Communication Tactics.
The different sections of this document present all dissemination tools of the
project, including also the project logo, presentation, project leaflets, Media
Coverage & Press Releases, poster, etc.
Dissemination and communication material is being constantly updated to secure
the most effective outreach and to meet the needs and requirements of the
project according to its different phases: (1) Pre-Pilot (M1 – M12); (2) Pilot (M13
– M33); (3) Post-Pilot (M34 – M36) - articulated around a mix of media
communication and coverage, social media (i.e. Event Blog, Twitter, Facebook
and LinkedIn), video reporting (EURACTIV Online video channel, YouTube and
Dailymotion) and more traditional material and channels such as a logo,
presentation, brochure and workshops.
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 9 of 25
2 Introduction
The present report describes the dissemination and communication infrastructure
and material developed to support the different dissemination activities, as set in
D9.1 Dissemination and Communication Plan.
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 10 of 25
3 Visuals and Branding
It is essential to develop a strong brand identity for projects, if we expect them to
be widely, effective and efficiently disseminated and recognizable.
Therefore, the EU Community consortium together with the dissemination team,
developed early on a strong brand identity around a distinct logo and the same
coloristic characterization, which has been defined in EU Community project’s
Visual Identity Style Guide, as well as common feel and look.
Figure 1: EU Community Visual Identity Style Guide
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 11 of 25
3.1 Logo
Figure 2: Logo of EU Community
The EU Community logo has been designed in the very early stages of the
project with the aim of presenting the Project’s concept and vision to external
stakeholders.
Smart, simple and intuitive design that includes the project acronym. Provides an
easily recognised project trademark to be used in all dissemination material and
activities and contribute to awareness and promotion.
The project logo is included in the EU Community ‘Dissemination Kit’ that is
regularly adapted in accordance with the changing requirements of events, target
groups and communication channels.
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 12 of 25
3.2 Presentation
Figure 3: EU Community PPT Presentation
The EU Community PowerPoint presentation prepared in English included
information about the Project, its aims and objectives as well as contact
information for inquiries. The presentation is a constantly evolving document
including both external stakeholders’ feedbacks and reflecting on the different
stages of the project.
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 13 of 25
4 Website and Social Media
4.1 Project Website
The centrepiece of the dissemination and communication strategy is the EU
Community project website.
The website acts as an information exchange platform and main dissemination
tool for results presentation, EU Community related events, the presentation of
key concepts at the heart of the project. The site also acts as a relay to the
Global System Science cluster of projects. The site’s overall design reflects EC
and FP7 branding, based as well on the Visual Identity developed for the project.
The Visual Identity allows graphical and layout adaptation enabling the GSS
project to have a distinct visual identity within the ‘family’ of the GSS cluster.
Figure 4 : EU Community website - http://project.eucommunity.eu
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 14 of 25
The EU Community social media package composed of 1 Facebook page, 1
Twitter account, 1 LinkedIn group and a blog have been designed in line with the
project branding. The EU Community blog and the social media tools have also
been integrated in the overall project website.
4.2 Facebook Page
EU Community has created 1 Facebook page [currently 226 fans – mostly
individuals] to disseminate information and to mobilize a wide range of relevant
stakeholders, as defined in the Dissemination and Communication plan.
The Facebook page contains information pertaining to the project including
summary content and connections to the project website. It allows for partners to
connect with relevant stakeholders that do not visit the website or haven’t
received dissemination material yet. It is also an excellent tool for engaging
stakeholders for EU Community events and workshops.
Figure 5: Facebook page of EU Community - http://www.facebook.com/EUCommunity
4.3 Twitter Account
EU Community has created 1 Twitter account [currently 92 followers – mostly
organisations and media] that is regularly updating followers about key
developments in the project. It also contains relevant information about new
results of the project and ways to get involved. Partners can connect with
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 15 of 25
stakeholders on a regular basis and update them with small, useful pieces of
information rather than larger news items. Both Twitter and Facebook page are
connected to diffuse EU Community news and key messages to the wider
audience of related stakeholders.
Figure 6: Twitter account of EU Community - http://twitter.com/eu_community
4.4 LinkedIn Group
An EU Community LinkedIn group (currently 65 members) has been created to
link with EU Policy Stakeholders that are well represented on this professional
web 2.0 channel.
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 16 of 25
Figure 7: LinkedIn account of EU Community -
http://www.linkedin.com/groups?mostRecent=&gid=7452656&trk=my_groups-tile-flipgrp
4.5 EU Community Blog
A dedicated EU Community blog has been created on BlogActiv.eu (the premier
EU affairs bloggers’ platform). This blog has also being integrated through a
synchronised RSS feed to the project website to generate more exposure to the
relevant audiences.
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 17 of 25
Figure 8 : Blog page on EU Community website - http://project.eucommunity.eu/drupal/aggregator/sources/3
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 18 of 25
Figure 9 : EU Community Blog on BlogActiv.eu - http://eucommunity.blogactiv.eu/
4.6 Promotional Videos
EU Community will produce several videos during the project life-cycle. The
videos are presenting the project and its achievements in an eye-catching
visualisation, while also capturing the workshops that are organised for
dissemination purposes.
EU Community promotional video includes a useful mix of EU Policy
Stakeholders and decision-makers interviews and an attractively edited
presentation of the EU Community.
Produced via EurActiv Online Video Channel1, one of the leading online video
channels focused on EU policies and affairs, videos are disseminated over the
EurActiv and consortium partners’ channels, as well as YouTube.
1 http://www.euractiv.com/video/all
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 19 of 25
Figure 10: EU Community promotional video on YouTube2
5 Printed Material
EU Community has developed two types of printed material (brochure):
For dissemination use: project objectives, progress and achievements;
For exploitation use: EU Community benefits, tools and relevant
contacts.
Both brochures are consistent with the project logo and branding, while being
regularly updated following the different phases of the project and the
continuously changing dissemination requirements during the project life-cycle.
The Exploitation Brochure will be developed before entering into the post-pilot
phase (M34).
The project brochure is included in the EU Community ‘Dissemination Kit’.
In addition, EU Community has produced a project poster (pop-up banner
stand) to be used at events, workshops and other outreach opportunities.
EU Community project poster is eye-catching with minimum text and large font
to deliver the most important project information and direct the viewer to detailed
information such as the project website.
2 http://www.youtube.com/watch?v=74VLhE-EP0k&feature=youtu.be
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 20 of 25
5.1 Brochure
Figure 11: EU Community brochure, page 1 (August 2014 version)
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 21 of 25
Figure 12: EU Community brochure, page 2 (August 2014 version)
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 22 of 25
5.2 Pop-Up Banner Stand
Figure 13: EU Community banner (draft version)
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 23 of 25
6 Media Partnerships and Press Releases
Since the start of the project, the EU Community consortium has already
published several press releases to inform stakeholders about the developments
in the project, EU Community events and workshops, and tools resulting from
the project.
Media partnerships are offered to major events and conferences, where EU
Community is showcased via a presentation, a workshop panel or an exhibit
booth in exchange for visibility and joint promotion. The aim of this tactic is to
gain increased visibility for the project in exchange for media promotion of the
event or conference. This offer in turn increased visibility of targeted conferences
or events.
Media Partnerships include the following elements:
Table 2: Media Partnership with EurActiv
Action Due Assumption
1.1 Promotion: 1 post on EurActiv Agenda.
Posts will appear on the EurActiv Network
(660,000 unique readers per month), including
EurActiv.com home page and EurActiv newsletters
(21,000 subscribers).
D -14
Text received from EU
Community partner
16 days before the
event/conference.
1.2 Promotion: 1-week banner on EurActiv.com
and on specific sections of the website (including
in the specific newsletter)
D -14
Banner received from
EU Community
partner 16 days before
the event/conference.
1.3 Social Media: 1 post on EU Community +
Fondation + BlogActiv + EurActiv.com +
selected EurActiv Network Facebook pages and
Twitter accounts.
EurActiv social media network records +20,000
fans/followers.
D -14 Under EurActiv control
1.4 Announcements: 1 post on EurActiv Press
Release.
Posts will appear on the EurActiv Network
(675,000 unique readers per month), including
EurActiv.com home page and EurActiv newsletters
(21,000 subscribers).
D -14
Text received from EU
Community partner
16 days before the
event/conference.
1.5 Content: 1 post on EU Community blog +
featured on BlogActiv homepage and
BlogActiv newsletter.
BlogActiv record 20,000 unique readers per
month.
D +2
Text received from EU
Community partner
max 2 days after the
event.
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 24 of 25
Action Due Assumption
1.6 Content: 1 opinion piece from speaker
published on EurActiv.com and newsletters
i.e. http://www.euractiv.com/Archives/all/analysis
D +3
Answers received from
EU Community
partner max 2 days
after the event.
Table 3: EU Community Kick-off press release
Title Date Link Type
"EU Community" kick-off -
Preparing the future of EU
policy-making
29/10/2013
http://pr.euractiv.com/pr/eu-
community-kick-preparing-
future-eu-policy-making-
100585
Press
release
Figure 14: EU Community Kick-off press release
D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014
Project Title: EU Community Contract No. 611964
Project Coordinator: INTRASOFT International S.A.
Page 25 of 25
Table 4: EU Community related press releases and media partnerships
/ Title Date Link Type
1
EurActiv holds first
Advisory Council meeting
for its “EU Community”
initiative
08/11/2013
http://pr.euractiv.com/pr/euractiv-
holds-first-advisory-council-meeting-
its-eu-community-initiative-100900
Press
release
2
EurActiv organise son
premier Conseil
consultatif de son
initiative « EU
Community »
15/11/2013
http://pr.euractiv.com/pr/euractiv-
organise-son-premier-conseil-
consultatif-de-son-initiative-eu-
community-101184
Press
release
3
Projekt “EU
Community” von
EurActiv ist mit dem
ersten Treffen des
Beirats gestartet
15/11/2013
http://pr.euractiv.com/pr/projekt-
eu-community-von-euractiv-ist-mit-
dem-ersten-treffen-des-beirats-
gestartet-101185
Press
release
4
Improving Regional
Capacities for Digital
Growth
28/04/2014
http://pr.euractiv.com/pr/improving-
regional-capacities-digital-growth-
106429
Media
Partnership
/Press
release
5 Open Innovation 2.0 28/04/2014 http://pr.euractiv.com/pr/open-
innovation-20-106442
Media
Partnership
/Press
release
6 Samos 2014 Summit on
ICT-enabled Governance 19/06/2014
http://pr.euractiv.com/pr/samos-
2014-summit-ict-enabled-
governance-109431
Media
Partnership
/Press
release
7
Multi-Objective Decision
Making Tools through
Citizens Engagement 16/07/2014
http://pr.euractiv.com/pr/multi-
objective-decision-making-tools-
through-citizens-engagement-
113681
Media
Partnership
/Press
release
8
Open Innovation 2.0
conference establishes
framework for European
adoption of Dublin
Declaration
22/07/2014
http://pr.euractiv.com/pr/open-
innovation-20-conference-
establishes-framework-european-
adoption-dublin-declaration-114531
Media
Partnership
/Press
release
top related