delivering reach via social media
Post on 12-May-2015
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DESCRIPTION
Business Challenge: To convince a client that was previously spending huge budgets on print ads (1 crore + on jacket cover ads in TOI across editions) to switch to social ads and get better reach at a fraction of the cost.
TRANSCRIPT
Delivering relevant & yet massive reach via social media
To convince a client that was previously spending huge budgets on print ads (1 crore + on jacket cover ads in TOI across editions) to switch to social ads and get better reach at a fraction of the cost.
Business Challenge
With a clever combination of copy, creatives and intelligent targeting we were able to deliver exceptional reach via a far more targeted medium than print.
Our solution
Results: Using social ads we reached more than 65% of TOI’s readership across India. At around 9% of the previous cost, our posts were seen by 5 million targeted people.
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