demographics & psychographics
Post on 12-Feb-2017
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Demographics & Psychographics
By Leon Connelly
DemographicsDemographics is used in media marketing, it is in a way of classifying people in different categories based on factors such as gender and age, also job status.
PsychographicsPsychographics is also a way of classifying people in categories,
however this is based on there lifestyle and personality
Demographics will reflect these things -
GenderAgeJob and IncomeEducation Geographical LocationsReligion
Social class Demographic Scale
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