denny's: a grand slam success story
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Denny’s Restaurants
Creating a Diverse Corporate Culture
Independent University, Bangladesh
Prepared for:-Dr.M.Nazmul Amin Majumdar
Prepared by:-Name ID
Zareen Tasmina Akter 1431034
Naquib Kader Chy 0931105
Gulam Sarwar 1410676
S.M.Riajul Hasan 1020712
Covering Contents IntroductionCompany Profile & HistoryProducts and ServicesCompetitors of CompanyMarket ShareStakeholdersSetback of the case Objective of easyConclusionRecommendation
Company Profile Name Denny’s Corporation
Tag Line American’s Dinner is Always Open
Industry Restaurants
Genre Family Dining
Founded 1953
Headquarters Spartanburg, South Carolina, US
Number of Locations 1700
Company History 1953- Denny’s Donut Began its Journey1959- Denny’s Donut to Danny’s1963- Expand into 78 franchisee
Restaurant1977- “The Grand Slam” Introduced 1991- Head Quarters moves from Lakewood
California to Spartanburg, South Carolina.2000- Ranked # 1 by Fortune Magazine2013- Celebrate 60th anniversary2014- 1700 Franchise restaurants worldwide
Product & Services
Product & Services America’s favourite talking breakfast
foods, “The Grand Slams”
The Grand Slams Trailer – Meet the Slams - YouTube.MKV
Competitors
Market Share
Key Stake Holders
Employees
Customers
Restaurant
managers
Minority Community
Communities
Society
Setback of the case
What Happened…………………? Some young African-American went to Denny’s
restaurants at night.
The waiters asked them to pay first before they could serve the meal to them.
This race discrimination towards the customers made Denny’s restaurants face class action law suit on May 24,1994.
December 1995, Denny’s pays out $54M to 294,000 customers and their lawyers
Objectives
The key points to Denny’s turnaround with
regards to diversity
Lessons learned from Denny’s experience
Impact of diversity on the companies
performance
Key Points to Denny’s TurnaroundA committed leader
Diverse board of directors
Accountability for change
Company-wide ownership
Education & training
Key Points to Denny’s Turnaround Cont
Eliminate all structures impeding inclusion
Tie diversity progress to rewards and recognition
systems
Celebrate your success
Clear, enforceable non-discrimination policies
Denny’s ExperiencesRecognizing the economic consequences to the
business
Developing an effective strategy for managing
diversity for Success
1. Communicating with employees
2. Assigning responsibility
3. Allocating financial resources
4. Establishing a diversity council/task force
5. Building accountability
Denny’s Experiences ContImplementing an action plan for organizational
change
1. Communicating the action plan
2. Conducting the initial diversity assessment
3. Setting diversity business goals
4. Providing employee training and
development
Evaluating the diversity strategy
Impact of DiversityPositive Impact :…..
Cross culture matching
Generate new innovative ideas
Better productivity
Demographics
Open work place for all
Reputation of company
Impact of DiversityNegative Impact :…..
Problem in work life balance
Problem in worker grievance handling
Resistance to change
More costly
More turnovers and less stability
Conclusion…
Conclusion Cont…
Symbolic change
Non discriminating working environment
Miraculous turnaround
Recommendation…
More diversity training
Need to stay in a certain boundary of
diversity
Flow the local laws, rules and regulations
Practice Human Resource Management
not Personal Management
Any Questions????
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