deploying arcgis in the cloud: a business perspectiveframework apis (e.g. azure, google app engine,...

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Technical Workshop

2013 Esri International User Conference July 8–12, 2013 | San Diego, California

Deploying ArcGIS in the Cloud: A Business Perspective

Andrew Hendrickson

Marwa Mabrouk

Esri UC2013 . Technical Workshop .

Topics

•  ArcGIS - A Cloud GIS •  Business Cases For Cloud GIS •  Deployment Patterns •  Costing Example

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A Pattern: Leveraging the Platform

What part of IT is core to your mission critical workflows?

is GIS part of it?

Hosted/Private

Rich Clients

Mobile

Desktops

Hosted, Private & Public

ArcGIS.com

ArcGIS Server

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ArcGIS | The Mapping and Analysis Platform

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” the tendency of a body to return to its original shape after it has been stretched or compressed ”

Capacity on Demand; ‘Cloud Bursting’ is a solution to over-provisioning. It rapidly migrates workloads from an overstretched resources to a cloud service on demand

Source: wordnetweb.princeton.edu, and Andy Hendrickson

; ‘Cloud Burstivisioning. It rafrom an overst

Elasticity

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Elasticity

•  Can adjust for peaks and troughs in demand for •  Data Management

•  High Availability w/ ArcGIS Server + EGDB •  High Availability w/ ArcGIS Server + EGDB using

updates •  Hosted Features

•  Enhanced & Dynamic Processing -- Batch Data Processing, Large Scale Analysis

•  Cache cooking / Cache deployment in S3 or ArcGIS.com

•  Geocoding | Network Analysis | Spatial Analysis

Data Management

Analysis

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Elasticity

•  Visualization & Mobile enablement •  Grow out capacity as needed •  Expand capabilities in near real time •  One Server Access w/ ArcGIS Server •  High Availability w/ ArcGIS Server •  The Web Map

Operational Awareness

Mobile

Constituent Engagement

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Virtualization Basics

Hardware

Virtualization Platform (VMWare, Microsoft, others)

Operating System (Windows, Linux)

ArcGIS New

IP

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

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Creating a Base Image

Hardware

Virtualization Platform (VMWare vSphere)

Operating System (Windows, Linux)

ArcGIS

Virtualization Management

Machine Image (Files)

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

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Launching a new VM from Image

Hardware

Virtualization Platform (VMWare)

Operating System (Windows, Linux)

ArcGIS Machine Image (Files)

Machhiiiine

Virtualization Management

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

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Desktop Virtualization

Hardware

Windows

Citrix XenApp

ArcGIS for Desktop

Hardware

Windows

Citrix XenApp

ArcGIS for Desktop

Internet

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

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Infrastructure: A key problem in IT

CRM ERP GIS

Organizational Resources

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

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IT Infrastructure and Cloud Features

CRM ERP GIS

Organizational Resources

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

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Dynamic Resource Allocation

CRM ERP GIS

Organizational Resources

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

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Instant Planned Recovery

GIS

Development & QA

Staging Production

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

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Instant Planned Recovery

Development & QA

Staging Production

GIS

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

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Copy and Run

GIS

Data Management

Data Visualization

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

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ArcGIS compatibility with Cloud Stack

Hardware

Virtualization Platform (VMWare, Microsoft, Citrix, other)

Operating System (Windows, Linux)

ArcGIS

Management Tools

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

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Cloud Computing Categories ArcGIS Leverages Each One

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Infrastructure As A

Service (IAAS)

Platform As A

Service (PAAS)

Software As A

Service (SAAS)

Web Services API (e.g. Amazon, IBM, Microsoft, other)

Framework APIs (e.g. Azure, Google App Engine, ArcGIS Online Services)

Web (e.g. YouTube, SalesForce, ArcGIS Online)

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Leveraging the Cloud – Security & Control

Private Cloud

Public Cloud

LESS MORE

Security & Control

Public CloudCloud

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

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Erase the limit to creativity with the ability to quickly respond to business needs

Time to Market

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Increase Time to Market

• Rapid provisioning of ArcGIS Server = less time to spin up servers and capacity

• Easy to set up and administer • Extremely fast release of web maps • Non constraining for innovation •  Lowering Cost • Simplicity • Scalability

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Growing GIS into the Enterprise - as your Business demands more - should not be limited due to cost

ceilings and a limit to your ability to test

Risk Aversion

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Limit Risk

• Performance & Scalability • Does the implementation meet your SLAs • Security requirments •  Ideal Effective Utilization • Utilization of owned equipment vs. rented • Compliance (e.g. green computing claims)

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Growing GIS into your Business Enterprise requires unique budgetary planning

Budget

g

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Budgetary

•  Limit capital expenditures •  Flexible (expense) budgets can be used • Reduced operational cost

• No heavy lifting •  Time to market effect

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Geocentric Patterns and Alignment

Data Management

A Complete Integrated System

Analysis Field Enablement

Visualization Constituent Engagement

Transform Data Into Actionable

Information

Collect, Organize, & Exchange Data

Get Information Into and Out of

the Field

Disseminate Information Where

and When it is Needed

Get Feedback and Make Informed

Decisions

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

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ArcGIS deployment On-premises

editing

ArcGIS Server

ArcGIS Desktop

User

ArcGIS Online on-premises (Portal for ArcGIS)

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Data Management Deployment to Cloud

editing

ArcGIS Server

ArcGIS Desktop

On-premises User Public

Or Private

ArcGIS Online

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Hybrid Deployment with Redundancy

ArcGIS Server 1

ArcGIS Server n

ArcGIS Server 2

ArcGIS Server 3

editing

ArcGIS Server

ArcGIS Desktop

On-premises Data Management & Analysis

Visualization In Cloud

Public Or

Private

ArcGIS Online

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Deployment with redundancy

ArcGIS Server 1

ArcGIS Server n

ArcGIS Server 2

ArcGIS Server 3

On-premises User

Data Management Data Publication & Analysis In Cloud

editing

ArcGIS Server

ArcGIS Desktop

Publication & Visualization

In Cloud

Public Or

Private

ArcGIS Online

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Hybrid Deployment with Redundancy

ArcGIS Server 1

ArcGIS Server n

ArcGIS Server 2

ArcGIS Server 3

editing

ArcGIS Server

ArcGIS Desktop

2-way replication

active active

ArcGIS Server

On-premises Data Management & Analysis

Publication & Visualization

In Cloud

Data Publication In Cloud

Public Or

Private

ArcGIS Online

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Hybrid Deployment with Redundancy

ArcGIS Server 1

ArcGIS Server n

ArcGIS Server 2

ArcGIS Server 3

editing

ArcGIS Server

ArcGIS Desktop

1-way replication

passive active

ArcGIS Server

On-premises Data Management & Analysis

Publication & Visualization

In Cloud

Data Publication In Cloud

Public Or

Private

ArcGIS Online

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Cloud Deployment with Redundancy

ArcGIS Server 1

ArcGIS Server n

ArcGIS Server 2

ArcGIS Server 3

editing

ArcGIS Server

ArcGIS Desktop

1-way replication

passive active

ArcGIS Server

Publication & Visualization

In Cloud

Data Publication In Cloud

Public Or

Private

ArcGIS Online

Cloud Based Data Management & Analysis

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Deployment with Redundancy & Test

ArcGIS Server 1

ArcGIS Server n

ArcGIS Server 2

ArcGIS Server 3

editing

ArcGIS Server

ArcGIS Desktop

2-way replication

active active

ArcGIS Server

On-premises Data Management & Analysis

Publication & Visualization On-premises

Data Publication On-premises

Test

ArcGIS Server

ArcGIS Online on-premises

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Examples: Cloud Deployment

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Aspects of Cost

• Procurement costs

• Maintenance and Management costs

• Time

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

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The cost of Time

•  Time to Market

•  Labor time

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The value of Virtualization

Procurement

Hardware Setup

IT Setup

Software Setup

Data & Application

Loading

Launch VM from Image

Data & Application

Loading

Launch VM from your

Image

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

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ArcGIS virtualization spectrum

ArcGIS for Server On

Private Cloud

ArcGIS for Server On

Amazon Web Services

ArcGIS Online

Manage it Yourself High Low

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

ArcGIS for Server On

Virtualized Infrastructure

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ArcGIS for Server on AWS AMIs 10.1

ArcGIS Server 10.1 AMI

Enterprise Geodatabase AMI (Created Automatically)

Ubuntu 64 bit ArcGIS Server GIS Services 100Gb of storage (optional) Postgres SQL - ArcSDE enabled (Optional)

Windows 2008 R2 64 bit Microsoft SQL Server Standard (ArcSDE enabled) 100Gb of storage (optional)

ArcGIS Server 10.1 AMI Windows 2008 R2 64 bit ArcGIS Server GIS Services Microsoft SQL Server Express or Microsoft SQL Server Standard - ArcSDE enabled (Optional) ArcGIS Desktop 100Gb of storage (optional)

Enterprise Geodatabase AMI Ubuntu 64 bit PostgreSQL (ArcSDE enabled) 100Gb of storage (optional)

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ArcGIS Cloud Builder for Amazon Web Services

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Calculating cost in Amazon

• Machine cost - Instance size and type - Storage - Bandwidth

•  Other costs - Extra storage: S3, CloudFront - Elastic Load Balancer, Elastic ip, Route 53 - Monitoring: CloudWatch

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

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AWS Cost Models

• EC2 -On Demand -Reserved -Spot

• S3 utilization

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

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AWS Bill Cost Breakdown

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AWS Cost Savings Best Practices

• Only Use what you need, when you need it

• Put AMIs to use

• Elasticity is your friend

• Use Amazon Features

• Automate wisely Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

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Desktop Virtualization

• Citrix XenApp is Certified

• Launch ArcGIS for Desktop from the browser

• Access ArcGIS for Desktop from any machine with web access

• ArcGIS for Desktop access to data is over the network where it’s running

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

Esri UC2013 . Technical Workshop . EsrEsEsrsrEsri Ui Ui UUi UC20C20C2020C2013 13 1313 . T. TT. Techechechhnicnicniccalalalalal WWorWorWorkshkshkshopopop op op . . .

ArcGIS on Public Cloud

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

Esri UC2013 . Technical Workshop . EsrEsEsrsrEsri Ui Ui UUi UC20C20C2020C2013 13 1313 . T. TT. Techechechhnicnicniccalalalalal WWorWorWorkshkshkshopopop op op . . .

ArcGIS on Private Cloud

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

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ArcGIS is Cloud Connected

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Portal Groups

Users

Catalogue

ArcGIS Online Services cGIS Online Servi

ArcGIS for Server in Cloud

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

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Resources

• White papers - http://www.vce.com/asset/documents/vce-esri-

arcgis-white-paper.pdf - http://www.ibm.com/developerworks/cloud/library/

cl-geospatialanalytics/ - http://media.amazonwebservices.com/

AWS_ESRI_Mapping_GeoSpatial_Analysis_Using_ArcGIS.pdf

- Deploying ArcGIS for Server on Azure Workspace – http://ideas.esri.com

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

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ESRI Can Help You Start Today

• ArcGIS for Server on Amazon Web Services (AMIs)

• Cloud Bundles – including ArcGIS Online • Cloud hosting packages •  Jumpstart packages • Custom Services • Subscriptions • Architecture assistance

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Topic Summary

• ArcGIS - A Cloud GIS • Business Cases For Cloud GIS • Deployment Patterns • Costing Example: Amazon

Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective

Esri UC2013 . Technical Workshop .

Thank you

Andrew Hendrickson: ahendrickson@esri.com Marwa Mabrouk: mmabrouk@esri.com

Please fill out the session evaluation

First Offering ID (Tuesday): 1249 Second Offering ID (Thursday): 1436

Online – www.esri.com/ucsessionsurveys

Paper – pick up and put in drop box

Esri UC2013 . Technical Workshop . Esri UC2013 - Deploying ArcGIS in the Cloud: A Business Perspective