design and optimize e-commerce experiences the not boring

DESIGN & OPTIMIZE E-COMMERCE EXPERIENCES THE NOT BORING WAY

Bonjour ! Nimeni on Thomas.

Credit : Nils T., 9y.

2003 - 2013

10 years of e-commerce

Life Leap

2013 - 2014

Let’s combine !

2015 - …

Professionals Users

Happy ???

Professionals Users

Professionals Users

I don’t think so…

A B

Professionals

Have you experienced an e-commerce project ?

How was it ? (truth…)

a real bliss !

How was it ? (truth…)

How was it ? (truth…)

or more like that…

Deceiving Bliss

How was it ? (truth…)

Users

Are you visiting regularly e-commerce websites ?

How is it ? (beyond practical)

How is it ? (beyond practical)

Fantastic !

Clones

How is it ? (beyond practical)

Clones Fantastic

How is it ? (beyond practical)

Professionals Users

Exhausting and

Frustrating

Practical but

Boring

So what else is possible ?

REDO as usual P.P.P. REDO

PPP PEOPLE

PRODUCT

PROGRESS

# Free pitch graphics

> Agile process# Fix scope/budget

# 360° strategic phase

# Convincing game

# Wireframes

> Pragmatic immersion

> Co-creation

> Sketch / Graphic design

# Big Bang launch

> Cases + Creative dating

> A/B test launch

STOP TRY

P.P.P. REDO FL!P

FLIP from a “normal » to a bold customer experience

LIFT your conversion rate to a new level

ENJOY a struggle-free project that pays for itself in 1-3 months

Conversion Rate Optimization

Real-Life Merchandising

User Experience Design

A B C

1,00% 0,90% 1,15%

+15%Uplift Conversion

A/B & MVT TESTING ???

Conversion Rate Optimization

Real-Life Merchandising

User Experience Design

case study

THE PITCH

Can you increase our conversion rate ?

#Higher prices online than in retail

#No IT impacts

#No new services

#No new features

But…

‘‘

’’

+29%

ARCHITEC-TURE—+ LEAD AND WELCOME THE VISITOR

INTO AN IMMERSIVE, MADE-TO-MEASURE UNIVERSE :

ONE UNIVERSE = 1 SEX X 1 SPORT X 1 SEASON

65% Men 5 Categories 2 Seasons

+29%Turnover

Step 2 : Responsive

+44%Turnover

1,3

1/4

94%

1 200

Questions please :)

Thomas Tonder +358 451 522 282 ttonder@gmail.com thomastonder.com