design h.d.mabuse | mabuse@cesar.org.br. design | staff | process | clients | cases created in 1996,...

Design

h.d.mabuse | mabuse@cesar.org.br

Design | Staff | Process | Clients | Cases

• Created in 1996, C.E.S.A.R gathers a highly qualified team of professionals, and invests a great deal in infrastructure and also in the qualification of its collaborators.

• The organisation’s Design Department develop interfaces for web sites, software, mobile applications and games.

C.E.S.A.R’s Design Department

Design | Staff | Process | Clients | Cases

We work with the state-of-art of Usability, Information Architeture and Process development, to offer user-centered

solutions that enhance the company's relationships with its clients.

C.E.S.A.R’s Design Department

People come first. We always have this in mind.

Design | Staff | Process | Clients | Cases

• We have in the core of our staff 5 Graphic Designers graduated by the UFPE,1 Graphic Designer graduated in Publicity by the UFBA and 1 designer graduated in Arts by the USP.

• The Design Manager works with web projects since 1994, and has experience with large company’s projects. In his portfolio there are companys like Carlsberg Company, Skol, Brahma, Tam, Universo Online and Fundação Roberto Marinho.

• Considering the demand of the project we can count with a wide range of other professionals: PhDs in Human-Machine interface, Cognitive Psychology and even in Anthropology.

• All the staff have large experience creating interfaces for content management systems

• We all work under the same Interative Design Developing Process.

Staff

Design | Staff | Process | Clients | Cases

• The Interactive Design Developing Process consists in a adaptation of RUP – Rational Unified Process, divided in a series of Micro Cycles. This Micro Cycles are formed by Cycles of

– Catching Requirements – Prototype Production– Prototype Aprovement

• This Micro Cycles are part of a bigger Workflow, all this process is documented on the Extranet Website of the project:

1. Administrative Set-up 2. Discovery3. Planning4. Wireframes5. Production6. Success Measurement

How we work

Design | Staff | Process | Clients | Cases

• Identify and meet with key stakeholders • Plan communication system • Plan authority matrix • Set-up project applications and documents

1. Administrative Set-up

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• Background research • Heuristic evaluation of existing site • Competitive analysis (benchmarking) • User research • Analyze and present user and task data • Content assessment • Technology assessment • Preliminary IA analysis and design • Consult on content migration

2. Discovery

Design | Staff | Process | Clients | Cases

• Information architecture: Strategy report • Consult on success metrics• Contribute to Creative Brief • Content Requirements • Technical Specifications • Functional Specifications• Content Inventory • Content Models • Content Classification (taxonomy)

3. Planning

Design | Staff | Process | Clients | Cases

• Proposal of graphic design• Functionality and key user paths • Navigation: global, local, contextual, supplemental • Revise IA, wireframes as required

4. Wireframes

Design | Staff | Process | Clients | Cases

• Prodution of templates• Consult on IA, UI • Development of Style Guide • Consult on search engine optimization

5. Production

Design | Staff | Process | Clients | Cases

• follow-up usability tests

6. Success Measurement

Design | Staff | Process | Clients | Cases

Clients

Design | Staff | Process | Clients | Cases

• ArqBR www.arqbr.com.br

Cases

Design | Staff | Process | Clients | Cases

• Wide www.wide.org.br

Cases

Design | Staff | Process | Clients | Cases

• Alberto Cavalcanti www.albertocavalcanti.com.br

Cases