design is in the big picture (& teensy tiny details)
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NIKI BROWN
Friday, July 23, 2010
NIKI BROWN
Friday, July 23, 2010
Friday, July 23, 2010
TOPICS• Color
• Typography
• Visual Hierarchy
• Grid Systems
Friday, July 23, 2010
PLAID MANIA!!1one
Friday, July 23, 2010
PLAID MANIA!!1one
Friday, July 23, 2010
COLOR• Color Meaning & Psychology
• Color Schemes & Selecting Colors
• Super Awesome Helpful Tools
Friday, July 23, 2010
COLOR PSYCHOLOGY& MEANING
Friday, July 23, 2010
COLOR RESEARCH& YOUR AUDIENCE
• Green vs Green
Friday, July 23, 2010
COLOR RESEARCH& YOUR AUDIENCE
Friday, July 23, 2010
COLOR SCHEMES• Monochromatic
• Achromatic
• Complimentary
• Analogous
• Split Complementary
Friday, July 23, 2010
COLOR SCHEMES• Monochromatic
• Achromatic
• Complimentary
• Analogous
• Split Complementary
Friday, July 23, 2010
COLOR SCHEMES• Monochromatic
• Achromatic
• Complimentary
• Analogous
• Split Complementary
Friday, July 23, 2010
COLOR SCHEMES• Monochromatic
• Achromatic
• Complimentary
• Analogous
• Split Complementary
Friday, July 23, 2010
COLOR SCHEMES• Monochromatic
• Achromatic
• Complimentary
• Analogous
• Split Complementary
Friday, July 23, 2010
COLOR SCHEMES• Monochromatic
• Achromatic
• Complimentary
• Analogous
• Split Complementary
Friday, July 23, 2010
COLOR SCHEMES• Monochromatic
• Achromatic
• Complimentary
• Analogous
• Split Complementary
Friday, July 23, 2010
COLOR SCHEMES• Monochromatic
• Achromatic
• Complimentary
• Analogous
• Split Complementary
Friday, July 23, 2010
COLOR SCHEMES• Monochromatic
• Achromatic
• Complimentary
• Analogous
• Split Complementary
Friday, July 23, 2010
COLOR SCHEMES• Monochromatic
• Achromatic
• Complimentary
• Analogous
• Split Complementary
Friday, July 23, 2010
SELECTING COLORS• Select Base Color
• Pick Color Scheme
• Add Muted Tones
• Select Text Color
• Transparency
div { background-color:
rgba(0,144,156,.7); }
Friday, July 23, 2010
SELECTING COLORS• Select Base Color
• Pick Color Scheme
• Add Muted Tones
• Select Text Color
• Transparency
div { background-color:
rgba(0,144,156,.7); }
Friday, July 23, 2010
SELECTING COLORS• Select Base Color
• Pick Color Scheme
• Add Muted Tones
• Select Text Color
• Transparency
div { background-color:
rgba(0,144,156,.7); }
Friday, July 23, 2010
SELECTING COLORS• Select Base Color
• Pick Color Scheme
• Add Muted Tones
• Select Text Color
• Transparency
div { background-color:
rgba(0,144,156,.7); }
Friday, July 23, 2010
SELECTING COLORS• Select Base Color
• Pick Color Scheme
• Add Muted Tones
• Select Text Color
• Transparency
div { background-color:
rgba(0,144,156,.7); }
Friday, July 23, 2010
SELECTING COLORS• Select Base Color
• Pick Color Scheme
• Add Muted Tones
• Select Text Color
• Transparency
div { background-color:
rgba(0,144,156,.7); }
Friday, July 23, 2010
SUPER AWESOME HELPFUL TOOLSKuler.Adobe.com
Friday, July 23, 2010
Pictaculous.com
SUPER AWESOME HELPFUL TOOLS
Friday, July 23, 2010
Colorlovers.com
SUPER AWESOME HELPFUL TOOLS
Friday, July 23, 2010
Friday, July 23, 2010
TWEAKING COLOR• Change colors to match my plaid shirt
• Adjust main content area for more contrast
• Change sale button color
• Add a tint to the page background
Friday, July 23, 2010
Friday, July 23, 2010
TYPOGRAPHY• Choosing Typefaces
• Sizing
• Line Length
• Leading (Line-Height)
• Color (Again!)
Friday, July 23, 2010
THIS GUY KNOWSTYPOGRAPHY
“ Typography is a craft by which the meanings
of text (or its absence of meaning) can be
clarified, honored and shared...”
Friday, July 23, 2010
CHOOSING TYPEFACES
• Read your content first!!!
• Typefaces have character & personality
• Awesome, Awesome, Awesome
• Pair typefaces that are visually different
• It’s an art - not science - Experiment
• @font-face, Fontspring, Typekit, Type Deck, Google Fonts
Friday, July 23, 2010
Keep it simple stupid!
Friday, July 23, 2010
Friday, July 23, 2010
Friday, July 23, 2010
SIZING TYPE
• Relative to your readers and typeface
• When in doubt make it bigger
• Readability and contrast
• Verdana vs Georgia vs Times• PX vs EMs vs %
• Internet Exploder (6&7) can’t resize text in PX
Friday, July 23, 2010
Friday, July 23, 2010
LINE LENGTH
• “Choose a comfortable measure” - Bringhurst
• 1 column 45-75 characters (12 words)
• Multi-column 40-50 characters
• Control line length (sorta)
div#mainContent { width:516px; }
Friday, July 23, 2010
Friday, July 23, 2010
LEADING (LINE-HEIGHT)
• Leading lets your text breathe
This text is very hard to read because its so crammed together that I can’t really stand it can you? Really? Be honest!
• Longer Lines = More Leading, Shorter = Less
• Set PX, EMs or %
p { line-height:1.5em; }
Friday, July 23, 2010
Friday, July 23, 2010
TYPE & COLOR
• Contrast, contrast, contrast!!!
• Avoid setting intense colors on inte
• Dark on light, light on dark
Friday, July 23, 2010
Friday, July 23, 2010
Friday, July 23, 2010
TWEAKING TYPE
• Change typefaces
• Tweak sizes
• Increase Contrast
Friday, July 23, 2010
Friday, July 23, 2010
VISUAL HIERARCHY• Visual Hierarchy helps users process
information. It defines importance, direction and order.
• Size
• Color
• Placement
• Whitespace
Friday, July 23, 2010
Friday, July 23, 2010
Friday, July 23, 2010
Friday, July 23, 2010
Friday, July 23, 2010
TWEAKING VISUAL HIEARCHY
• Make the logo BIGGER!
• Change colors of add to cart buttons to stand
out more
• make sale button bigger
• Add more contrast to New Items
Friday, July 23, 2010
Friday, July 23, 2010
GOOD OLD GRIDS“ The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer can look for a solution appropriate to his personal style. But one must learn how to use the grid; it is an art that requires practice.”
-Josef Müller-Brockmann
Friday, July 23, 2010
GETTIN’ GRIDDY• Grids are limiting. LIES, I tell you LIES!!!
• Constraints can force creativity
•Grids allow you to “plug in” text and graphics without having to stop and rethink your basic design approach on each new page
Friday, July 23, 2010
TYPES OF GRIDS• Manuscript, Column Grid, Modular, Hierarchal
• Let your content dictate your grid
Friday, July 23, 2010
TYPES OF GRIDS• Manuscript, Column Grid, Modular, Hierarchal
• Let your content dictate your grid
Friday, July 23, 2010
TYPES OF GRIDS• Manuscript, Column Grid, Modular, Hierarchal
• Let your content dictate your grid
Friday, July 23, 2010
TYPES OF GRIDS• Manuscript, Column Grid, Modular, Hierarchal
• Let your content dictate your grid
Friday, July 23, 2010
TYPES OF GRIDS• Manuscript, Column Grid, Modular, Hierarchal
• Let your content dictate your grid
Friday, July 23, 2010
GETTIN’ GRIDDY• Content best fits a hierarchical grid
• Align elements using 960 grid system
• Main content is 2x width of sidebar
•Gutters are all same size
•Bonus alignment of a baseline grid
•Break the grid to grab attention
Friday, July 23, 2010
Friday, July 23, 2010
Friday, July 23, 2010
Friday, July 23, 2010
Friday, July 23, 2010
Friday, July 23, 2010
Friday, July 23, 2010
Friday, July 23, 2010
Friday, July 23, 2010
QUESTIONS?
Friday, July 23, 2010
QUESTIONS?
? ??
? ??
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? ??
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Friday, July 23, 2010
THANK YOU!
NikiBrown.com
Twitter.com/nikibrown
Dribbble.com/players/nikibrown
STALK ME ON THE INTERTUBWEBZ:
Friday, July 23, 2010
THANK YOU!
NikiBrown.com
Twitter.com/nikibrown
Dribbble.com/players/nikibrown
STALK ME ON THE INTERTUBWEBZ:
Friday, July 23, 2010
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