design like da vinci sxsw2013
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7/29/2019 Design Like Da Vinci Sxsw2013
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“Beyond this place
there be dragons.”
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In Instanbul (1502)…
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A Strange Request is Made
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Golden Horn Bridge Sketch
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Da Vinci Details the Design
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Da Vinci’s Bridge to Nowhere
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In 1991, It’s Built in Norway
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Why Da Vinci?
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Brian Sullivan.
@BrianKSullivan@bigdesign
Hi, my name is
#davinci
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Top 10 Thinkers of All-Time1. Leonardo Da Vinci2. William Shakespeare3. The Pyramid Builders
4. Johanne Wolfgang van Goethe5. Michelangelo6. Sir Isaac Newton7. Thomas Jefferson
8. Alexander the Great9. Phidias (the Architect of Rome)10. Albert Einstein
source: Tony Buzan’s Book of Genius (1994)
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7 Steps to Everyday Genius
1. Be curious. You should be constantly learning.
2. Test knowledge. Learn from your mistakes.
3. Improve your own experience. Make it multi-sensory.
4. Embrace ambiguity, paradox, and uncertainty.
5. Whole-brain thinking (science/art, logic/emotion).
6. Know the physical world (grace, dexterity, fitness).
7. Use system-thinking. See interconnections.
Every designer should have these characteristics
(and every problem-solver).
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• Content
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UX Sketch Books Published
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UX Sketch Paper Created
• A3 and A4 Sketching Paper
• Four Dots Per Inch A4 Paper
•
iPhone Wireframe Sheets• Android Application Sheets
• 4 Cell Storyboard Paper
• ZURB Sketch Sheets• 6-UP Sketch Sheets
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Sketch Software Released
• Sketch Flow • Basalmiq
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UX Sketching: Design Studio
• Participants produce several sketches.• Discuss and critique, then re-sketch.•
Merge ideas into one design concept.
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Generate, Refine...Repeat
You use the creative and evaluate sides
of your brain in Design Studios.
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Can Da Vinci Apply to UX?
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Da Vinci’s
True Legacy
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The Last Supper (1495-98)
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Mona Lisa (1503-05)
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Only 30 Finished Paintings
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Sketches: Greatest Legacy
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He Was a Prolific Sketcher
13,000pages
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13,000 Pages Equates To…
Harry Potter Series
+ Chronicles of Narnia
+ Lord of the Rings Trilogy+ Hunger Games Trilogy
+ Game of Thrones Series
+ 9/11 Commission Report
+ NIV Bible
Total Pages
4,100
768
1,0111,155
4,197
1,181
585
12,997
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6,000 Storyboards for Brave
Source: Mashable (2012)
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Under a Painting is a Sketch
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Lots of Sketches Per Page• Vitruvian Man = 2
• Shoulders = 7
• Flowers = 20
• Spike Ladder = 7
• Glider = 8
• Tank = 3
He is the most prolific
sketcher ever.
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5 Sketching Secrets
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Da Vinci’s Sketching Method
1. Sketch by hand on sheets of paper.
2. Do initial sketches alone.
3. Review with others, later.4. Use annotations, arrows, and labels.
5. Save and re-visit earlier sketches.
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1. Use Separate Pages
Codex Atlanticus (over 1,000 individual sketches)
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No iPad
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No Field Notes/Moleskine
Bound pages are too constraining.
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Separate Pages
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Leonardo Lessons:
Sketch by Hand:
1. No constraints.
2. Quick and cheap.3. No special skills.
On Separate Pages:
1. Portable.
2. Re-organized.
3. Grouped.
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2. Do Initial Sketches Alone
Da Vinci dissected 10 cadavers for his
over 750 sketches on human anatomy.
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Da Vinci Sketched Alone
He would initially sketch alone. Then, a
doctor reviewed for technical accuracy.
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“Cause of a Sweet Death”
Da Vinci asked an old man
if he could him dissect him
when he died. The oldman accepted.
Leonardo held the oldman when he died. He
started dissecting within a
few minutes.
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Two Artists, Same Interest
Da Vinci and Michaelangelo dissected
human cadavers—socially repugnant.
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Sketch Alone
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Leonardo Lessons:Sketch Alone:
1. No distractions.
2. Generate faster.3. Incubate time.
4. Reflect, inspire.
5. Breathing room. 6. Avoid group
think.
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3. Review with Others
Marcontonio della Torre reviewed the
human anatomy sketches for accuracy.
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Reviewed by Generals
Da Vinci reviewed sketches of weapons
with generals and soldiers.
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Review Together
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Leonardo Lessons:Review Together:1. Need expertise.
2. Collaboration.
3. Validation.
4. Accuracy.
5. Consensus.
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4. Annotate, Arrows, Labels
Da Vinci’s sketches were wireframes:
pictures with words, arrows, and labels.
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Dissecting a Da Vinci Sketch
1. Picture in center.
2. Label on top.
3. Annotate on side.4. Arrows point to
key content.
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Wireframe are the Same
1. Picture in center.
2. Label on top.
3. Annotate on side.4. Arrows point to
key content.
Yes, a picture is worth a 1,000 words.
Words with pictures equals clarity.
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Leonardo Lessons:Sketches Need:
1. Picture
2. Description3. Arrows
4. Annotations
5. Labels
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5. Save and Re-visit Later
Some scholars think Da Vinci used an
early form of the Cornell Method.
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Da Vinci’s Shortcuts
Main
contentarea
Questions
andKeywords
Summary Information
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Reorganized Sketches
Codex Atlanticus (over 1,000 individual sketches)
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Grouped Weapon Sketches
Da Vinci drew these sketches at different
times, but they are grouped together.
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Grouped Anatomy Sketches
Marcontonio della Torre wanted to publish
this work, but he died of the Black Death.
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Technology Helps Us Group
Evernote Fireworks
Flickr Facebook
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Revisit Later
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Leonardo Lessons:Store & Re-visit:1. Don’t throw out.
2. Store for later.
3. Cluster together.
4. Make findable.
5. Revisit later.
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Generating Ideas
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1. Strive for Quantity2. Defer Judgment
3. Seek New Combinations
4. Use Your Imagination
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1. Strive for Quantity
Vitruvian Man is an
iconic sketch of
human potential.
The Greek scholar,
Vitruvius, said a man’sbody could fit inside
a circle and a square.
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750 Anatomy Sketches
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Three Masterpieces
Innovation scholars predict that it takes
3,000 raw ideas for 1 successful idea.• 13,000 sketches = 3 Masterpieces
• 750 anatomy sketches = Vitruvian Man
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Leonardo Lessons:1. Quantity Leads
to Quality.
2. 13,000 sketchesled to 3 classic
masterpieces.
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2. Defer Judgment
“It is easier to resist in the beginning
than at the end.” - Da Vinci
Defer positive andnegative judgment.
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Sketch of The Last Supper
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Jesus and Judas Problems
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Two Years Later…
R
SUPER
N T
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KILLER
S P E
C T A C U
L A SUPER
AWESOME
E X C E L
L E N
NEAT
YES
COOLSWEET
WOWBEST
#1
D
REJECT
L
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NIX IT!
D E N
I E D REJECT
IT SUCKS!!!
P
A I N F U
NOPE
NO
BLOWSWEAK
UGLYBAD
#2
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Leonardo Lessons:1. Positive judgment
shuts you down.
2. Negative judgment
shuts you down.
3. Your own judgment
blocks you, too.4. Your sketch is a
draft to re-visit.
b
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3. New Combinations
Da Vinci had a pet dragon.
d ’
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Leonardo’s Pet Dragon
Da Vinci created a petdragon by gluing other
animal parts to a lizard.
• He added fish scales.
• He gave it a bat ears.
• He painted the lizard.• He added wings that
flapped when it walked.
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Da Vinci always looked to put
things to another use
h i bil
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The First Automobile
Using the existing toolsof his day, he made the/
the first automobile.
• Steering columns.
• Rack and pinions.
• Wheels.• Cranks.
• Springs.
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Leonardo Lessons:1. New combinations
from existing parts.
2. Put old things to a
new uses.
3. Take an element
and make it biggeror smaller.
4 U Y I i i
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4. Use Your Imagination
“Why does the eyesee a thing more
clearly in dreams
than the imagination
when awake?”
- Da Vinci
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Common Response Zone
D Vi i’ Fl i M hi
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Da Vinci’s Flying Machines
S f l Glid T t
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Successful Glider Test
In 2006, scientists flew a Da Vinci Glider,
using available material from his time.
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Leonardo Lessons:1. Avoid the common
response zone.
2. More ideas force
you to use your
imagination.
3. Let ideas incubate.Re-visit with a new
perspective.
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1. Strive for Quantity2. Defer Judgment
3. Seek New Combinations
4. Use Your Imagination
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Refining Ideas
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1. Use Positive Judgment2. Consider Novelty
3. Stay Focused
4. Redirect Yourself
1 U P iti J d t
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1. Use Positive Judgment
“The greatestdeception men
suffer is from their
own opinions.”
- Da Vinci
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65,000 thoughts per day.
65% are negative roughly 42 000
H St l d P ll
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He Struggled Personally
D
REJECT
U L
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NIX IT!
D E N
I E
IT SUCKS!!!
P
A I N
F U
NOPE
NO
BLOWSWEAK
UGLYBAD
#2
d
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Leonardo Lessons:1. Use positive
judgment first.
2. Explore for value
and benefit.
3. Avoid the natural
tendency to thinkinitially negative.
2 Consider Novelty
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2. Consider Novelty
“There are three
classes of people:
those who see, thosewho see when they
are shown, those
who do not see.”
- Da Vinci
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The City of Venice called one of Da Vinci’s inventions “impractical”.
P L X B A i
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Pope Leo X Bans AutopsiesDa Vinci’s dissections of cadavers was seen
as disgusting. It was
outlawed by the Pope.
Sultan Rejected His Bridge
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Sultan Rejected His Bridge
“Swoop and poop!The executive
seagull maneuver.”
- Jared Spool
L d L
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Leonardo Lesson:1. Don’t dismiss novel
ideas immediately.
2. Novel ideas might
lead to innovations.
3. Many of Leonardo’s
ideas were rejected.4. Your idea may be
ahead of its time.
3 Stay Focused
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3. Stay Focused
“As every dividedkingdom falls, so
every mind divided
between many
studies confounds
and saps itself.”
- Da Vinci
Perfectionist & Procrastinator
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Perfectionist & Procrastinator
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You will lose focus from time to time.
Take a break. Go for a walk. Re-focus.
Break BreakLunch
The Da Vinci Dilemma
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The Da Vinci Dilemma
Too many talents, not enough time.• Mathematician
• Scientist
• Anatomist
• Military Strategist
•
Civil Engineer• Artist
• Sketcher
A Death Bed Confession
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“I have offended God
and mankind because
my work didn't reach
the quality it should
have.”
- Da Vinci
A Death Bed Confession
L d L
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Leonardo Lessons:
1. Stay focused onwhat’s important.
2. Take breaks or
walks to re-focus.3. Focus on one thing
at a time.
4. Don’t procrastinate. 5. Perfectionism kills
productivity.
4 Redirect Yourself
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4. Redirect Yourself
Cesar Borgia Short Bio
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Cesar Borgia, Short Bio•
Son of a Pope• Cardinal by age 17
• Killed his brother
•Dictator in his land
• Survived poisoning
• Killed many followers
•Died in war
• Patron of Da Vinci
for a short time
Machiavelli Short Bio
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Machiavelli, Short Bio
• Politician for 14 years• Head of Florence militia
• Wrote The Prince
• “Ends justify the means.” • “Better to be feared
than loved.” • “Too much freedom can
lead to the soul's decay.”
Borgia: Machiavelli’s Prince
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Borgia: Machiavelli s Prince
Da Vinci Caught in Middle
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Da Vinci Caught in Middle
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Suffered Severe Trauma
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Suffered Severe Trauma
Da Vinci had "a profoundpsychological change . . .
as a result of his terrifying
experiences“ with Borgia.
source: Paul Strathern (2010)
Da Vinci Built Maps
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Da Vinci Built Maps
Improved Borgia’s Fortress
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Improved Borgia s Fortress
It had rounded walls to counter the
direct impact of a cannonball. Interior
walls led to fortified positions
Designed a Movable Bridge
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Designed a Movable Bridge
Da Vinci’s “Grotesque Error”
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Da Vinci s Grotesque Error
Imagine what Borgiawould done with:• Glider
•Crossbow
• Tank
• Cluster Bomb
• Machine Gun• Helicopter
• Hand-crank catapult
Da Vinci Redirects His Work
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Da Vinci Redirects His Work
Da Vinci gives Borgiadefensive items:
• Map of Milan
• Map of Imola
• Hedometer
•
Movable Bridges• Improved Ladder
• Fortress Redesign
Da Vinci Redirects His Work
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Da Vinci Redirects His Work
“I will not publish, nor divulge such things
because of the evil nature of men.”
- Da Vinci
Stores Them in a Codex
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Stores Them in a Codex
Codex Atlanticus (most of his military sketches)
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“I have wasted
my hours.” Final words of Da Vinci
Leonardo Lessons:
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Leonardo Lessons:
1. You cannot avoidpolitics.
2. Maintain your own
values, to the end.
3. Design can be done
under duress.4. Re-direct yourself
to positive things.
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Final Thoughts
5 Sketching Secrets
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5 Sketching Secrets
1. Sketch by hand. Use sheets of paper.
2. Do initial sketches alone.
3. Review with others, later.4. Use annotations, arrows, and labels.
5. Save and re-visit earlier sketches.
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• Content
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1. Strive for Quantity
2. Defer Judgment
3. Seek New Combinations
4. Use Your Imagination
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1. Use Positive Judgment
2. Consider Novelty
3. Stay Focused
4. Redirect Yourself
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1. Strive for Quantity
2. Defer Judgment3. Seek New Combinations
4. Use Your Imagination
1. Use Positive Judgment
2. Consider Novelty3. Stay Focused
4. Redirect Yourself
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