design principles
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Design Principles
June 2, 2010
+Design Principles
Proportion Contrast Harmony Balance Rhythm Focus Unity
+Balance
We’re talking about VISUAL weight
Symmetrical, or asymmetrical?
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+Use color with balance too
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+This is a good example of alignment too
+When do I use them?
Asymmetry is often: Dramatic More visually stimulating High energy
That’s why it’s a favorite of celebrities and teenagers
+Asymmetrical
+Symmetry
More traditional, calming Classic A favorite of:
+Disney Characters & Wholesome Pop stars
+HOWEVER
You can “vamp up” a symmetrical design by using extreme contrast or extreme versions of other design principles
Size and shape relationships attract attention to the unexpected or the exaggerate
Both types of balance strive to achieve relative equal weightand visual appeal
+Proportion
3:5 Difference between one element’s size and another If everything is big, nothing is big
+Which makes better use of proportion?
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+Optical Center
+Optical Center
+Optical Center
+Optical Center
+Design Principles quiz
Monday Design Principles homework also is due Keep in mind relationships between:
Size Shape Tone/color Type Line
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Size Shape Tone/color Type Line
Rhythm Harmony Contrast Proportion Optical
center
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