design pro forma

Design for AdvertisingDeveloping, producing and evaluating

Your initial ideas should be presented a written notes from one sentence up to a short paragraph.

You should produce as many ideas as you can but 5 would be a minimum.

You can generate ideas for just 1 audience or market or for lots of different ones.

Initial Ideas

Mind map(s)

Mood board(s)

Mood board(s)

Copy/Script development

Use this space to document your variations of product names, tag lines and any spoken elements of your advert.

The more development you have the better.

You can further develop your concept for the advertising campaign.

Copy/Script development

Use this space to document your variations of product names, tag lines and any spoken elements of your advert.

The more development you have the better.

You can further develop your concept for the advertising campaign.

Font/Colour Scheme development

Use this space to document your font and colour test.

There should be lots of variety here.

Ensure any font text are saved as images, otherwise I won’t be able to see the fonts you intended.

Font/Colour Scheme development

Use this space to document your font and colour test.

There should be lots of variety here.

Ensure any font text are saved as images, otherwise I won’t be able to see the fonts you intended.

Font/Colour Scheme development

Use this space to document your font and colour test.

There should be lots of variety here.

Ensure any font text are saved as images, otherwise I won’t be able to see the fonts you intended.

Font/Colour Scheme development

Use this space to document your font and colour test.

There should be lots of variety here.

Ensure any font text are saved as images, otherwise I won’t be able to see the fonts you intended.

Product packaging development

Use this space to document your product development.

There should be lots of variety here.

You can produce mock ups and flat plans.

You can test different designs.

Product packaging development

Use this space to document your product development.

There should be lots of variety here.

You can produce mock ups and flat plans.

You can test different designs.

Product packaging development

Use this space to document your product development.

There should be lots of variety here.

You can produce mock ups and flat plans.

You can test different designs.

Storyboard development

Use this space to document your storyboard development.

There should be lots of variety here. The more options you look at now, the better your final piece of work.

Storyboard development

Use this space to document your storyboard development.

There should be lots of variety here. The more options you look at now, the better your final piece of work.

Storyboard development

Use this space to document your storyboard development.

There should be lots of variety here. The more options you look at now, the better your final piece of work.

Task 6: Advert Development

Use this to record the variation and progress of your advert.

Take lots of screen shots.

Use this space to comment on your work or fill it with images with short annotations.

Task 6: Advert Development

Use this to record the variation and progress of your advert.

Take lots of screen shots.

Use this space to comment on your work or fill it with images with short annotations.

Task 6: Final Advert

You should evaluate your final piece.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 6: Advert Evaluation

You should evaluate your final piece.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 6: Advert Evaluation

You should evaluate your final piece.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 6: Advert Evaluation

You should evaluate your final piece.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 6: Advert Evaluation

You should evaluate your final piece.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 6: Advert Evaluation

You should evaluate your final piece.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 6: Advert Evaluation

You should evaluate your final piece.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 6: Advert Evaluation

Task 7: Product Development

Use this to record the variation and progress of your product packaging.

Take lots of screen shots.

Use this space to comment on your work or fill it with images with short annotations.

Task 7: Product Development

Use this to record the variation and progress of your product packaging.

Take lots of screen shots.

Use this space to comment on your work or fill it with images with short annotations.

Task 7: Product Development

Use this to record the variation and progress of your product packaging.

Take lots of screen shots.

Use this space to comment on your work or fill it with images with short annotations.

Task 7: Final Packaging

You should evaluate your final piece.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 7: Packaging Evaluation

You should evaluate your final piece.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 7: Packaging Evaluation

You should evaluate your final piece.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 7: Packaging Evaluation

You should evaluate your final piece.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 7: Packaging Evaluation

You should evaluate your final piece.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 7: Packaging Evaluation

Task 8: Web Banner Development

Use this to record the variation and progress of your web banner.

Take lots of screen shots.

Use this space to comment on your work or fill it with images with short annotations.

Task 8: Web Banner Development

Use this to record the variation and progress of your web banner.

Take lots of screen shots.

Use this space to comment on your work or fill it with images with short annotations.

Task 8: Web Banner Development

Use this to record the variation and progress of your web banner.

Take lots of screen shots.

Use this space to comment on your work or fill it with images with short annotations.

Task 8: Final Web Banner

You should evaluate your final piece.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 8: Web Banner Evaluation

You should evaluate your final piece.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 8: Web Banner Evaluation

You should evaluate your final piece.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 8: Web Banner Evaluation

You should evaluate your final piece.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 8: Web Banner Evaluation

You should evaluate your final piece.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 8: Web Banner Evaluation

Task 9: Storyboard Development

Use this to record the variation and progress of your web banner.

Take lots of screen shots.

Use this space to comment on your work or fill it with images with short annotations.

Task 9: Storyboard Development

Use this to record the variation and progress of your web banner.

Take lots of screen shots.

Use this space to comment on your work or fill it with images with short annotations.

Task 9: Storyboard Development

Use this to record the variation and progress of your web banner.

Take lots of screen shots.

Use this space to comment on your work or fill it with images with short annotations.

You should evaluate your final piece.

Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 9: Storyboard Evaluation

You should evaluate your final piece.

Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 9: Storyboard Evaluation

You should evaluate your final piece.

Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 9: Storyboard Evaluation

You should evaluate your final piece.

Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 9: Storyboard Evaluation

You should evaluate your final piece.

Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 9: Storyboard Evaluation