design tenets: one step closer to a pixel perfect experience

Picture courtesy of MumbleyJoe (Tyler)

Petr.Štědrý@dobryweb.cz Petr.Stedry

@vorkronor

IF YOU EVER THOUGHT …

This doesn‘t fit!

It shouldn‘t be done that way!

It doesn‘t feel right?

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GOOD INTENTIONS

GOOD RESULTS

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What helped them get it right

the ?

Jensen Harris Group Program Manager Microsoft Office User Experience team

A person's focus should be on their content, not on the UI. Help people work without interference.

Reduce the number of choices presented at any given time.

Increase efficiency.

Embrace consistency, but not homogeneity.

Give features a permanent home. Prefer consistent-location UI over "smart" UI.

Straightforward is better than clever.

A COMMUNICATION ISSUE

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But how do you explain the

to managers?

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DESIGN TENETS

Initiate change of mindset

Inspire ideas

Help communicate design decisions

Describe the experience

Help people decide when in doubt

Direct improvement efforts

Neutralize zombie personas

Rules, guidelines, tenets. What‘s the difference?

rule 1. A regulation, law, guideline.

2. A ruler; device for measuring, a straightedge, a measure.

3. Something to keep order.

4. A straight line (continuous mark, as made by a pen or the like), especially one lying across a paper as a guide for writing.

guideline 1. A non-specific rule or principle that provides direction to action or

behaviour.

2. A plan or explanation to guide one in setting standards or determining a course of action.

3. A light line, used in lettering, to help align the text.

tenet An opinion, belief, or

principle held to be true by someone or especially an organization.

Obálku ilustroval Paul Kidby

?

- An Old Proverb

A man without a vision is a man without a future.

A man without a future will always return to his past.

?

Picture courtesy of IKEA

KNOW THE TEAM

Do they look the outside of their box?

Ever seen a customer?

Too long on one project?

Listen to their concerns!

KNOW YOUR PRODUCT

What helps your product?

What to get rid of?

Trends you missed?

HIPPO on the horizon?

Image courtesy of The Small Business Blog

PROPAGANDA!

Presentations!

Posters!

Tell stories!

Replace Lorem Ipsum with your design tenets!

Thanks for coming! Petr.Štědrý@dobryweb.cz Petr.Stedry

@vorkronor