designer as catalyst (how interactive design conf 2014)

designer as catalyst

@matthewmunoz

One night in 2005

There’s more.

GOVTDESIGN

DESIGN GOVT

CALL TO ADVENTURE

shit got real

2 years

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What are the boundaries of design?

What are the boundaries of problems?

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Theodore Roosevelt —

Far and away the best prize that life has to offer is the chance to work hard at Work Worth Doing.

a firm in Toronto

How do you build a business focused on greening houses?

+ Get funding + Change minds + Reach “customers” + Make the prototype

MOREQUESTIONS

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How do we prepare the next generation of innovators?

Kaospilot

How do we measure the health of democracy?

Everyday Democracy Index

How do we engage the public in issues that affect them

MASS LBP + Involve

How do you we reimagine public services?

Participle

?

ADAPTED FROM: PRACTICES OF ADAPTIVE LEADERSHIP

Adaptive v. Technical challenges

adaptive requires learning

requires learning

stakeholders

technical clear clear authority

Adaptive v. Technical challenges

kind of challenge

problem definition

solution locus of work

ADAPTED FROM: PRACTICES OF ADAPTIVE LEADERSHIP

THESECHALLENGES ARE EVERYWHERE

Web design project: XYZ.

technical challenge

Web design project: XYZ.

How will our company fulfill its purpose and be relevant to our customers?

adaptive challengetechnical challenge

designer as catalysttechnical challenge adaptive challengedesigner as problem solver

+ Forge common ground + Transform beliefs and attitudes + Shape behavior + Understand hopes and fears

+ Creating a web site

ideas

ideas need nurturers

Washington D.C. January 2009

Washington D.C. January 2009

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The Design Necessity

SOURCE: FEDERAL DESIGN ASSEMBLIES

design by defaultT H E N E M E S I S

design by default+ To what’s safe + To what we know + To how we’ve always done things + To our assumptions + To the status quo

cities, states, products, services, companies, web sites, careers, lives, and many, many, many more things are designed by default.

cities, states, products, services, companies, web sites, careers, lives, and many, many, many more things are designed by default. every day.

let’s mount a campaign against default.

for the purpose of illustration:

military language intended.

but where does default live?

people

designer as catalysttechnical challenge

adaptive challenge

Let’s solve the default!!! With a web site.

designer as problem solver What role will the web play in: + Forging common ground

between people? + Transforming people’s beliefs

and attitudes? + Shaping people’s behavior? + Understand people’s hopes

and fears ?

DESIGN BY DEFAULT

DESIGN WITH INTENT

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Facilitating a journey towards understanding, vision, and action

In February 2009, my partners and I created New Kind.

NEWKIND.COM

To bring people together to share in the adventure of creating the future.

BusinessesTechnology Governments Social enterprises Universities

With

+ Engaging 30,000 innovators on the Management Innovation eXchange (MIX)

+ Developing team-wide collaboration habits with the IRS Design Office

+ Launching a movement for making same-sex marriages legal in North Carolina

+ Bringing business, government, education, and entrepreneurs together to Innovate Raleigh

into the unknown

TOOL BOX

Anatomy OF A MOVEMENT

STORIES SYMBOLS

AIRWAVES

VISION-BASED ACTION

WHAT IF?

BUNGEE JUMP

THERE IS NO FAILURE, JUST LEARNING OPPORTUNITIES

When was the last time you were uncomfortable?

CALL TO ADVENTURE?

Have you heard your

thank you.

@matthewmunoz