designer water stp

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MARKET SEGMENTATION, TARGETING AND POSITIONING

Presented By Thant Sin Waingthantsinwaing@gmail.com

Introduction Segmentation Geographic Demographic Psychographic Behavioral Targeting 4Ps Positioning Design Vs Price

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Contents

IntroductionHEADQUARTERS Yangon, Myanmar

PRODUCTS Bottled Water

PARENT Consumer Goods Myanmar Co.,Ltd

AVAILABLE 12 pack sizes: 525ml, 950ml.

WEBSITE www.cg-m.com

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Segmentation

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Segmentation

Geographic Segmentation Density - Urban, Suburban

Cities - Yangon, Mandalay, Mawlamyaing

Taunggyi, Magway, etc.. 40%

60%

Urban Suburban

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Segmentation

Psychographic Segmentation

Smart Lifestyle Healthy Confidence

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Demographic Segmentation

Age - Under age to adult

Demographic

Income level - Upper Class - Middle Class - Lower Middle Class - Lower Class

Segmentation

Behavioral Segmentation

Benefits – Healthy, Satisfied, Quality, Economy

User status – Nonuser, first-time user, regular user

User rates – Light user, medium user, heavy user

Loyalty – None, Medium, High

Segmentation

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Targeting

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Targeting

Quality Product Design Features Packaging

200Kyat For 525ml Prices 300Kyat For 950ml

Targeting

Retail Outlets Direct Sales Pharmacy Place Restaurant Oil, Gas Hotel Express

• Social Media • Visual Media

Targeting

• Contests • Campaigns

PROMOTION

Positioning

Information

Positioning

Public Relation

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Positioning

• High Quality• More Attractive• More Confidence

Brand Slogan “Awaken the Intelligence”

Positioning

Positioning

High

HighLow

Low

Quality

Price

Quality

Price

Quality Vs Price

Thank You All