designers are leaders - applying design skills to leadership, and leadership skills to design
Post on 19-Jul-2015
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Designers are leaders
Service design & user experience @lily_dart lilydart.com
Applying design skills to leadership, and leadership skills to design.
Service design & user experience @lily_dart
Designers are leaders
User Experience Designer
Service design & user experience @lily_dart
Designers are leaders
Experience
A series of interactions
Service design & user experience @lily_dart
Designers are leaders
Experience
A series of interactions
A coherent journey
Service design & user experience @lily_dart
Designers are leaders
Experience
A series of interactionsInvoking an emotion
A coherent journey
Service design & user experience @lily_dart
Designers are leaders
A series of interactionsInvoking an emotion
A relationshipA coherent journey
Experience
Service design & user experience @lily_dart
Designers are leaders
Experience
front-end developers
Service design & user experience @lily_dart
Designers are leaders
Experience
back-end developers
front-end developers
Service design & user experience @lily_dart
Designers are leaders
Experience
back-end developers
front-end developers
clients
Service design & user experience @lily_dart
Designers are leaders
Experience
back-end developers
brand designers
front-end developers
clients
Service design & user experience @lily_dart
Designers are leaders
Experience
back-end developers
brand designersstrategists
clients
front-end developers
Service design & user experience @lily_dart
Designers are leaders
Experience
back-end developers
brand designersstrategists
front-end developers
clients
copywriters
Service design & user experience @lily_dart
Designers are leaders
Experience
back-end developerscustomer services
brand designersstrategists
front-end developers
clients
copywriters
Service design & user experience @lily_dart
Designers are leaders
Experience
back-end developerscustomer services
brand designersstrategists
front-end developers
clients
copywriters
researchers
Service design & user experience @lily_dart
Designers are leaders
Experience
back-end developerscustomer services
brand designerssystems administrators
strategists
front-end developers
clients
copywriters
researchers
Service design & user experience @lily_dart
Designers are leaders
Experience
back-end developerscustomer services
brand designerssystems administrators
strategists
front-end developers
clients
copywriters
researchers
dev-ops
Service design & user experience @lily_dart
Designers are leaders
Experience
back-end developerscustomer services
brand designerssystems administrators
strategists
front-end developers
clients
copywriters
researchers
QA’sdev-ops
Service design & user experience @lily_dart
Designers are leaders
Experience
back-end developerscustomer services
brand designerssystems administrators
strategists
front-end developers
clients
copywriters
researchers
QA’smarketing designersdev-ops
Service design & user experience @lily_dart
Designers are leaders
Experience
back-end developerscustomer services
brand designerssystems administrators
strategists
front-end developers
clients
copywriters
researchers
QA’smarketing designersdev-ops
Service design & user experience @lily_dart
Designers are leaders
User experience is a team sport
Service design & user experience @lily_dart
Designers are leaders
Design is a team sport
Service design & user experience @lily_dart
Designers are leaders
My career
Developer/designer
Service design & user experience @lily_dart
Designers are leaders
My career
Developer/designer
User experience designer
Service design & user experience @lily_dart
Designers are leaders
My career
Developer/designer
User experience designer
User experience manager
Service design & user experience @lily_dart
Designers are leaders
My career
Developer/designer
User experience designer
User experience manager
Head of service design
Service design & user experience @lily_dart
Designers are leaders
My career
Developer/designer
User experience designer
User experience manager
Head of service design
Service design & user experience @lily_dart
Designers are leaders
The qualities of a good designer
Service design & user experience @lily_dart
Designers are leaders
The qualities of a good designer
Are the qualities of a good leader
Service design & user experience @lily_dart
Designers are leaders
Too many people view management as leadership. It's not. Leadership comes from influence, and influence can come from anyone at any level and in any role. [It’s about] being open and authentic, helping to lift others up and working toward a common mission.”
Kurt Uhlir, CEO and co-founder, Sideqik
“
Service design & user experience @lily_dart
Designers are leaders
Empathy
A formal definition of empathy is the ability to identify and understand another's situation, feelings and motives. It's our capacity to recognise the concerns other people have.”
Bruna Martinuzzi,
“
Service design & user experience @lily_dart
Designers are leaders
A good leader is empathetic
Service design & user experience @lily_dart
Designers are leaders
They understand our individual needs>
A good leader is empathetic
Service design & user experience @lily_dart
Designers are leaders
They understand our individual needs
They listen to our expertise
>
>
A good leader is empathetic
Service design & user experience @lily_dart
Designers are leaders
They understand our individual needs
They listen to our expertise
They listen to, and prioritise, our concerns
>
>
>
A good leader is empathetic
Service design & user experience @lily_dart
Designers are leaders
A good designer is empathetic
Service design & user experience @lily_dart
Designers are leaders
They can put themselves in a users shoes>
A good designer is empathetic
Service design & user experience @lily_dart
Designers are leaders
They can put themselves in a users shoes
They are good at understanding human behaviour
>
>
A good designer is empathetic
Service design & user experience @lily_dart
Designers are leaders
They can put themselves in a users shoes
They are good at understanding human behaviour
They can prioritise the needs of others
>
>
>
A good designer is empathetic
Service design & user experience @lily_dart
Designers are leaders
Lack of commitment When there is no empathy, you get:
to decisions
Service design & user experience @lily_dart
Designers are leaders
“I decided not to it that way”
Lack of commitment to decisions
When there is no empathy, you get:
Service design & user experience @lily_dart
Designers are leaders
“I decided not to it that way”
Lack of commitment to decisions
“The developer didn’t follow my design”
When there is no empathy, you get:
Service design & user experience @lily_dart
Designers are leaders
“I told the designer we couldn’t do that”
“I decided not to it that way”
Lack of commitment to decisions
“The developer didn’t follow my design”
When there is no empathy, you get:
Service design & user experience @lily_dart
Designers are leaders
“I thought someone else was doing that?”
“I decided not to it that way”
Lack of commitment to decisions
“The developer didn’t follow my design”
“I told the designer we couldn’t do that”
When there is no empathy, you get:
Service design & user experience @lily_dart
Designers are leaders
Use empathy to connect with colleagues
Service design & user experience @lily_dart
Designers are leaders
Understand what motivates them>
Use empathy to connect with colleagues
Service design & user experience @lily_dart
Designers are leaders
Understand what motivates them
Take time to understand their concerns
>
>
Use empathy to connect with colleagues
Service design & user experience @lily_dart
Designers are leaders
Understand what motivates them
Take time to understand their concerns
Consider colleagues needs as you would users need
>
>
>
Use empathy to connect with colleagues
Service design & user experience @lily_dart
Designers are leaders
Direction and focus
Leadership is having a vision, sharing that vision and inspiring others to support your vision while creating their own.”
Mindy Gibbins-Klein, founder, REAL Thought Leaders
“
Service design & user experience @lily_dart
Designers are leaders
A good leader sets direction and focus
Service design & user experience @lily_dart
Designers are leaders
They communicate goals, not details>
A good leader sets direction and focus
Service design & user experience @lily_dart
Designers are leaders
They communicate goals, not details
They explain why those goals are important
>
>
A good leader sets direction and focus
Service design & user experience @lily_dart
Designers are leaders
They communicate goals, not details
They explain why those goals are important
Open to change when change is necessary
>
>
>
A good leader sets direction and focus
Service design & user experience @lily_dart
Designers are leaders
A good designer promotes direction and focus
Service design & user experience @lily_dart
Designers are leaders
They keep designs goal focused>
A good designer promotes direction and focus
Service design & user experience @lily_dart
Designers are leaders
They keep designs goal focused
They make design decisions with intent
>
>
A good designer promotes direction and focus
Service design & user experience @lily_dart
Designers are leaders
They keep designs goal focused
They make design decisions with intent
They are keen to measure and improve
>
>
>
A good designer promotes direction and focus
Service design & user experience @lily_dart
Designers are leaders
When it there is no direction and focus, you get:
Conf lict
Service design & user experience @lily_dart
Designers are leaders
“I know what my own customers want”
When it there is no direction and focus, you get:
Conf lict
Service design & user experience @lily_dart
Designers are leaders
“I know what my own customers want”
“This is best practice”
When it there is no direction and focus, you get:
Conf lict
Service design & user experience @lily_dart
Designers are leaders
“I know what my own customers want”
“This is best practice”
When it there is no direction and focus, you get:
“Because I’ve been doing this for 10 years”
Conf lict
Service design & user experience @lily_dart
Designers are leaders
“I know what my own customers want”
“Won’t work because of the flux capacitor”
“This is best practice”
When it there is no direction and focus, you get:
Conf lict“Because I’ve been doing
this for 10 years”
Service design & user experience @lily_dart
Designers are leaders
Measure and adapt your work
Service design & user experience @lily_dart
Designers are leaders
>
Measure and adapt your work
Don’t wait for senior staff to suggest measures
Service design & user experience @lily_dart
Designers are leaders
>
>
Measure and adapt your work
Your designs have goals, measure them
Don’t wait for senior staff to suggest measures
Service design & user experience @lily_dart
Designers are leaders
Your designs have goals, measure them
If something isn’t working, change it
>
>
>
Measure and adapt your work
Don’t wait for senior staff to suggest measures
Service design & user experience @lily_dart
Designers are leaders
Collaboration
A true leader is secure in creating a framework that encourages others to tap into their own skills and ideas and freely contribute to the whole of the project or company."
Judy Crockett, owner, Interactive Marketing & Communication
“
Service design & user experience @lily_dart
Designers are leaders
A good leader facilitates collaboration
Service design & user experience @lily_dart
Designers are leaders
They make space for new ideas to be considered>
A good leader facilitates collaboration
Service design & user experience @lily_dart
Designers are leaders
They make space for new ideas to be considered
They empower teams to make their own decisions
>
>
A good leader facilitates collaboration
Service design & user experience @lily_dart
Designers are leaders
They make space for new ideas to be considered
They empower teams to make their own decisions
They don’t claim personal credit for successes
>
>
>
A good leader facilitates collaboration
Service design & user experience @lily_dart
Designers are leaders
A good designer facilitates collaboration
Service design & user experience @lily_dart
Designers are leaders
They are open to feedback and new ideas>
A good designer facilitates collaboration
Service design & user experience @lily_dart
Designers are leaders
They are open to feedback and new ideas
They create assets that are easy to reuse
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>
A good designer facilitates collaboration
Service design & user experience @lily_dart
Designers are leaders
They are open to feedback and new ideas
They create assets that are easy to reuse
They present information in a way everyone can understand
>
>
>
A good designer facilitates collaboration
Service design & user experience @lily_dart
Designers are leaders
BlameWhen there is no collaboration, you get:
Service design & user experience @lily_dart
Designers are leaders
“The feature description was unclear”
BlameWhen there is no collaboration, you get:
Service design & user experience @lily_dart
Designers are leaders
“The feature description was unclear”
“That bug is her fault”
BlameWhen there is no collaboration, you get:
Service design & user experience @lily_dart
Designers are leaders
“The servers are slow, not the javascript” “The feature
description was unclear”
“That bug is her fault”
BlameWhen there is no collaboration, you get:
Service design & user experience @lily_dart
Designers are leaders
“The servers are slow, not the javascript” “The feature
description was unclear”
“That bug is her fault” “The QA should
have checked that”
BlameWhen there is no collaboration, you get:
Service design & user experience @lily_dart
Designers are leaders
Design for internal collaboration
Service design & user experience @lily_dart
Designers are leaders
Design for internal collaboration
> Consider your team your users when presenting ideas
Service design & user experience @lily_dart
Designers are leaders
>
>
Design for internal collaboration
Consider your team your users when presenting ideas
Avoid using jargon others may not fully understand
Service design & user experience @lily_dart
Designers are leaders
>
>
>
Design for internal collaboration
Consider your team your users when presenting ideas
Avoid using jargon others may not fully understand
Focus your communication on what is relevant to them
Service design & user experience @lily_dart
Designers are leaders
Empower your colleagues to be design-led
Service design & user experience @lily_dart
Designers are leaders
> Help colleagues to problem solve, don’t solve for them
Empower your colleagues to be design-led
Service design & user experience @lily_dart
Designers are leaders
>
>
Help colleagues to problem solve, don’t solve for them
Focus advice on value and impact, not “best practice”
Empower your colleagues to be design-led
Service design & user experience @lily_dart
Designers are leaders
>
>
>
Help colleagues to problem solve, don’t solve for them
Focus advice on value and impact, not “best practice”
Don’t be “the expert”, be the coach
Empower your colleagues to be design-led
Service design & user experience @lily_dart
Designers are leaders
Leadership comes from influence, and influence can come from anyone at any level and in any role. [It’s about] being open and authentic, helping to lift others up and working toward a common mission.”
Kurt Uhlir, CEO and co-founder, Sideqik
“
Any questions?
Thank you
Service design & user experience @lily_dart lilydart.com
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