designing and implementing an online marketing campaign
Post on 21-May-2015
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www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Online Marketing Campaigns
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Know your Audience
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Multi Channel Marketing Plan
Search Engine Optimisation
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Pay Per Click Advertising
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Social Media
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
SEM campaigns consist of two phases:
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Initial Maintenance
SEO Campaign Maturity: 12 – 18 months
PPC Campaign Maturity: 3 months
SEO Campaign: Initial Phase
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
- Keyword research
- Competitor analysis
- Identification of Goals
- Optimise web pages
- Title tags
- Meta descriptions
- Meta keywords
- Link building
- Google analytics
- Usability Analysis
- Online PR
Liaise with client : Brand Positioning
SEO Campaign: Maintenance Phase
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
- Content Tweaks
- Online PR
- Link building
- Monthly reporting
- Online reputation monitoring
- Account management
PPC Campaign: Initial Phase
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Make the Website do all the work
- Keyword research and analysis
- Research competitiveness of industry
- Competitor research
- Creations of ads
- Creation of persuasive landing pages
- Google Analytics
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
PPC Campaign: Maintenance Phase
- Constant tweaking
- Weekly reporting
- Account management
- Online reputation monitoring
- Quality score
Social Media
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Likened to word-of-mouth marketing - but ten times the power
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
People Talk
Know your demographic audience and goals before engaging through social media
Ensure that brand message is consistent
Social Media Campaigns
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Understand the Brand & ConsumerIdentify Obstacles & previous GrievancesIdentify StrengthsCreate the plan
Drive Engagement
Incentivise Includes:
Blogs Online Video / Podcasts Social Networking Websites Social networking Applications Reputation Management
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Stand out from the crowd
See the possibilities
Questions?
Want to Work at AlterSage?
jobs@altersage.com | www.altersage.com
Skype and Twitter: altersage
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