designing banner and logo (digital marketing) web design and development

(BANNER and LOGO)

www.findfresher.in SUBMITTED TO :- Prof. SUKET CHAUHAN

SUBMITTED BY :-ROHIT AGARWAL ( IMM, Delhi )

Designing

Introduction of BANNER

A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.

Introduction of LOGO

A logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization.

TOOLS, WEBSITES AND SEARCH

ENGINE USED TO MAKE BANNERS.

Tools and websites used for making Banner and Logo.

Photoshop CS6.

Microsoft Paint

Picasa

Search engine ( Google )

Web sites :- https://wall.alphacoders.com/by_sub_category.php?id=

38404

http://www.freepik.com/free-vectors/graphics

• Introduction of Adobe Photoshop.

Photoshop is unlike other common software interfaces which emulate virtual typewriters or graphing paper. Photoshop creates an artist's virtual studio/darkroom. When you open the program you see a toolbox on the left with tools you will use to manipulate your images, and on the right, a white square which is your "canvas" or work area. The gray area surrounding the canvas is not part of your image, but only defines its edges.

Tool Bar

Task Bar

Adjustment Toolbar

Layers

Photoshop Screenshot

• Photoshop tool box

• Introduction of Microsoft Paint.

Microsoft Paint is a simple graphics editing program that is included with Microsoft Windows. Although Paint is not very sophisticated, like the Notepad text editor, you may get stuck someplace where you need to do graphics editing and all that is available is Paint. In addition, the features of Paint are included in most graphics editing programs in more sophisticated form, so learning Paint is a good introduction to other graphics editing programs. 

 all with the .bmp extension), 

• M.S paint interface

Color Box Toolbar

Adjustment and Insert tool Bar

Introduction of Picasa.

Picasa was an image organizer and image viewer for organizing and editing digital photos, plus an integrated photo-sharing website, originally created by a company named Lifescape in 2002.

In July 2004, Google acquired Picasa from Lifescape and began offering it as freeware.

"Picasa" is a blend of the name of Spanish painter Pablo Picasso, the phrase mi casa (Spanish for "my house") and "pic" for pictures

Picasa Screenshot

Adjustment Toolbar

Canvas

Tool Bar

Websites & Search engine used to create Banner.Google search engine.

Web site https://wall.alphacoders.com/by_sub_category.php?id=38404

• http://www.freepik.com/free-vectors/graphics

Websites & Search engine used to create Logo.Google search engine.

• Web site http://www.freepik.com/free-vectors/graphics

BANNERS MADE FOR

( Findfresher.in )

• Banners made for findfresher.in

1st Banner

• Banners made for findfresher.in

2nd Banner

• Banners made for findfresher.in

3rd Banner

LOGO MADE FOR ( Findfresher.in )

• Findfresher.in

Steps for making Banner : Open Photo shop

• Insert the image and use magic wand tool to select and cut the image according to the need.

• Adjust brightness and contrast of image.

• Then save the image in .jpg form.

• Then open the paint to write the text.

• For low Opacity text we used Picasa.

Then save the image in .jpg form. (Paint)

• Then save the image ( Picasa ).

• Then apply Alt Tag.

• Steps for making LOGO : Open Adobe Photoshop CS6

• Create a new page and loose the background.

• Then assemble all the vector images to create the LOGO in .png Form.

• After assembling the vector image save the image in .png form .

Conclusion

It provide awareness and gives the vision to the audience .

Message is brief and specific.Target audience is specific.

Thank you