designprinciplesforartapprec
Post on 16-Jan-2015
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Formal Principles of Design
(composition)•Unity and Variety
•Balance (Symmetry and Asymmetry)
•Emphasis or Dominance
•Scale and Proportion
•Rhythm
•Economy
Unity and Variety
•Unity = oneness, wholeness, elements go together
•Variety = difference, contrast, enlivens
Ways to Achieve Unity
•Repetition
•Alignment
•Continuity
Unity thru Repetition
Unity thru Repetition
Unity thru Alignment
Unity thru Alignment
Unity thru Continuity
Ways to Achieve Variety
•Contrast (of lines, shapes, values, etc)
•Hybridity (mixing differing elements, genres, styles, media etc)
•Fragmentation (breaking apart) and Discontinuity
Variety and Contrast
Variety
Fragmentation Hybridity
Unity and Variety
Unity and Variety
Unity and Variety
Balance
•Feeling of the counterbalancing weights of visual forms and effects
•Two types: Symmetry and Asymmetry
Symmetrical Balance
Symmetrical Balance
(approximate)
Asymmetrical Balance
Asymmetrical Balance
Asymmetrical Balance
Asymmetrical Balance
Emphasis
•An element that is the most dominant or noticeable in a composition
•A focal point
Ways to Achieve Emphasis
•Isolation
•Framing
•Pointing
•Contrast
Ways to Achieve Emphasis or Dominance
Ways to Achieve Emphasis or Dominance
Ways to Achieve Emphasis or Dominance
Ways to Achieve Emphasis or Dominance
Scale and Proportion
•Scale - Relative size of object to similar objects
•Proportion – Relative size of parts of object relative to other parts
Scale
Scale
Scale
Proportion
Proportion
Rhythm
Rhythm
•A repeating pattern creates a sense of flowing, increasing, or staccato movement
•Similar to music or dance rhythm
Flowing Rhythm
Increasing Rhythm
Increasing and Flowing Rhythm
Staccato Rhythm
Staccato Rhythm
Staccato Rhythm
Staccato Rhythm
Economy
•Getting to the essential elements, distillation, “less is more”, part of abstraction
Economy
Economy
Economy
Economy
Elements and Principles: Putting it all together
• Foregrounded elements = color, shape, space
• Complementary color scheme
• Unity from repetition and alignment (shapes and colors)
• Unity working with variety
• Flowing rhythm
Elements and Principles: Putting it all together
• Foregrounded elements = color, shape, texture, value
• Implied Diagonal lines
• Unity from repetition and alignment (shapes, hand, and colors)
• Unity working with variety
• Emphasis on Kennedy
Elements and Principles: Putting it all together
• Foregrounded elements =, shape, texture, value
• Vertical Forces gives it power
• Economy
• Variety through contrast
• Emphasis
Elements and Principles: Putting it all together
• Foregrounded elements =, shape, texture, value
• Implied vertical line
• Unity from continuity (heads looking like they are one)
• Variety through contrast
• Approximate symmetry
Elements and Principles: Putting it all together
• Foregrounded elements = color, line, texture,
• Flowing rhythm
• Unity from repetition Unity working with variety
• Complementary color scheme (red and green)
• Economy
You try
You try
You try
You try
You try
You try
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