desperados 4 u campaign propostion - conversation management task 2nd year cross media management

#desperados4uStéphanie D’Olieslager Mara Van der Auwera

Brand values

PRE PARTY

• Glow in the dark tent competition• DJ contest

Glow in the dark tent

Goal?– Product placement– Brand awareness– Introduction #– Fun– Winning– Friends

Prijzen?– 1 crate of Desperados– Tent– Festival ticket

DJ Contest

Goal?– Product Placement– Brand awareness– Introduction #– opportunities– Dreams come true

Win?– Dj set at festival

STRATEGY

• Media – Website

• Banner • Gathering all social media

– Social media • Facebook – Twitter – Youtube – Soundcloud – Poppunt

• How? – Funny movies

• DJ-contest • Glow in the dark Tent

STRATEGY

• #desperados4u introduction – Website – Social media – When :• Pre-party • Party • AfterParty

Party

INTERACTIEVE DANCEFLOOR

• Gamification• Purpose?– One family feeling– Happiness– Brand awareness– Fun– Dare

DARE• Get a free Desperados• Give a kiss• Get lucky tonight /

message in a bottle• Give a Desperados hat

to someone you fancy• Put your hands up

INTERACTION SCREEN

• Dancefloor with screen• Twitter-banner– Looking for someone ?– Urgent message ?

• Pictures at the festival#desperados4u

Party : Strategy

#DESPERADOS4U

• Twitter: #desperados4u– Find people– Messages– Show your feelings

• Facebook: Pictures– Festival feeling with a Desperados

AFTERPARTY

MESSAGE IN A BOTTLE

• Personalized message• Personalized bottle– Vintage feeling

• Fortune cookie

Personalized caps

• Clover: interactive dancefloor

• Promotion #desperados4u

AFTERPARTY: STRATEGY

• Flyers at the festival• Promotion on screen/website• Social media

• What ? – pictures– Movies– Messages– Dj sets– Stories# desperados4u