destination design lawson’s finest liquids · 2020-04-30 · why we built lawson’s finest...

Destination DesignLawson’s Finest

Liquids

Sean LawsonOwner

Lawson’s Finest Liquids

Peter WebsterDesigner

Austin Design

A Different Destination

What We’re Talking About TodayThe Importance of Values

Define a Destination

The Brand Experience

Creating Interactions

What Kind of Brewery Projectare you planning?

• New from the ground up

• Renovating your existing space

• Expansion

• Additional Location

or …

What makes a Destination Brewery?

Specialness

Immersive Experience

Memory Making

What makes a Destination Brewery?

Tours

Tastings

Viewing Area

Why We Built Lawson’s Finest Liquids

To create and

curate an

experience for

both superfans

and newbies that

feels as much like

Craft as the beer

tastes.

Why We Built Lawson’s Finest Liquids

To drive year-round tourism

in a seasonal economy while

creating living-wage jobs in

this community.

Why We Built Lawson’s Finest LiquidsBuilding a symbiotic

relationship between

the destination and

our distribution in a

way that they both

amplify each other.

What Our Goals Were

Goal 1:

We needed a home

for Lawson’s Finest

Liquids as well as a

legacy for our brand.

What Our Goals Were

Goal 2:

Creating economic

vitality within our

community (macro)

and for our crew

members (micro)

What Our Goals Were

Goal 3:

Opportunity to

grow with more

specialty beers

and deepen our

brand roots

How : Social Interactions

How : Fullness of Experience

Local Materials

Local Crafters

Local Beer

How : Designing Functionality

Lessons Learned

Expect the Unexpected

12 oz. can

Lessons Learned

Compliance is Complicated

What Questions Do You Have for Us?

Thank - you

Sean Lawson

lawsonsfinest.com

Peter Webster

austin.design