destination management strategy & tactics "2.0"
Post on 01-Nov-2014
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Martin Schobert's Experiences to effective strategies and tactics for Destination Management Organisations in the aera of Social Media shared as input of a panel discussion at #travelcom - Expo 2010 in Dallas, USA.
TRANSCRIPT
DMO STRATEGY &TACTICS „2.0“
Martin Schobert @ TravelCom Expo Dallas
Experiences from Austria
schobert@tourismusdesign.com
Peoples Stream of Information
Source: http://www.baekdal.com/articles/Management/market-of-information/
Maps
Videos
Weblogs
Pictures
Communities
Adwords
News
User Content
Destination
„Universal Search“ – LISTEN
„Context is King“ – SupportLanguage
Syndication
Context is King
Aggregation
Communities
Syndication
Language
Context is King
„DMO-2.0-Aera“ – TALK
Focus on people – not tools!
Conclusion
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