details on holistic internet marketing from 1 click solutions, llc

1 Click Solutions, LLC – Denver, Colorado - USA

• Introductions• Digital Marketing Overview• 1 Click Solutions + Competitive Research• WONDER bread Implementation & Results• About WSI / Our Team• Our Approach• Next Steps

Agenda

Media Consumption

Digital Marketing System

Paid Search (PPC &

Display)

Search Engine

Optimization (SEO)

Email MarketingRetention

Conversion

Social Media (SMO)

Targeted Traffic

Mobile

Landing PagesWebsites

GEO LocationeCommerce

Surf

Search

Social

Digital Marketing Flowchart

ResearchCompetitor Analysis

Competitor Analysis

For this presentation we

have chosen Napoleon Grills

product category and will analyze

major competitors

Paid Search Marketing

Keyword Phrase

Organic (SEO)

Paid Search

PPC Analysis

Your competitors are spending MORE than you on Google Adwords!

PPC Analysis

We can split test different ad copy based on your competitors ads to see

what has the highest conversion!

PPC Campaigns

PPC Analysis

Impressions Landing Page Visits

Avg CTR

(Click Through Rate)

Web Events

Conversion Rate

To Date 3,000,507 56,789 1.90%22,81

040.2%

Impressions Landing Page Visits

Avg CTR

(Click Through Rate)

Web Events

Conversion Rate

May 2012

161,134 10,912 6.65% 6340 58.1%

PPC Analysis

• Optimized “Search” campaign first 90 days• Gained business intelligence for further

improvements• Very high quality traffic volume with

excellent CTR • Very engaged visitors with outstanding

conversion rate

• WSI will become the second Global Premier Partner with Google in February 2013

• Technology to aggregate and manage all corporate and dealer (local) ad spend

Google Partnership

Display Ads

Display Campaigns

Web Development

We build landing pages

that

convert!

Display Analysis

Impressions Re-Marketing Impressions

Landing Page Visits

Web Events

Conversion Rate

To Date 139,885,123 1,921,513 246,563 50,011 20.3%

ImpressionsMay 2012

Re-Marketing Impressions

Landing Page Visits

Web Events

Conversion Rate

May 2012 21,411,780 187,516 52,450 17,283 33.0%

Adaptive Search Engine Optimization

Keyword Research

 Did you know that

91% of traffic

does not go past

page one of

Google?

Keyword Monthly Searches (Canada) Napoleon® Grills Weber Broil Kingbbq grills 49,500 - - 13barbeque grills 49,500 - 10 -gas grills 8,100 3 108 -napoleon grills 5,400 1 - -weber grills 8,100 - 1 -broil king grills 880 - - 1

These are the top 10 websites in Google for Barbeque Grill

Barbeque Grill

Domain Age

The Older The Domain The Better The

Credibility

Score from 0-10.0 being lowest.10 being best

Overall your website scores well – it’s a matter of taking it to the next level!

Measure of pages importance (0-100)

Page RankTrust Factor#Of Pages

The more pages means you are more of a

resource for Google

Referring Domains

The number of websites (domains) linking to you

Backlinks

The total number of links pointing back to

your site

Other Factors

Various other factors will determine your overall

ranking in Google

Video Optimization

On average we can have your

videos on page one of Google

within 5-7 days!

Videos are appearing on page one of

Google for your

keyword phrases

272,417 Views

202,546 Views

Video Syndication

We can deliver up to 5 million Canadian views per month on

our food channel networks.

Video Syndication

880 Monthly Searches

16k+ Views

Blog Content

Content Development Facebook Content

Twitter Content

Social Media

Napoleon Grills

1,893Facebook

Fans

699Twitter

Followers

180,322YouTube views

Weber Grills

113,930Facebook

Fans

23,729Twitter

Followers

1,223,868 YouTube

views

Broil King

1,112Facebook

Fans

276Twitter

Followers

87,685YouTube views

Comparison

Facebook

5000

Fan Gates (Reveal Pages) are a great way to help increase the number of fans

on your FB page.!

Number of Participants:

2855

Whiz Quiz II

Number of Opt Ins:1713

Home Theatre Contest

Number of Participants:

9886Number of Opt

Ins:3937 out of

4361

Over 80% of users that become

fans of pages never go back to the fan page because of poor engagement (edge rank scores)

Did You Know?

So it is very important that each time you post – you encourage fans to either

LIKE, COMMENT or SHARE the post!

Edge Rank

A scoring system used by Facebook to determine what posts show up in the

newsfeed of people on Facebook!

Engagement

1. How often should I post?2. What type of content

should I post?3. When is the best time

to post?4. How can I measure

results?

What Type of Posts

Posts that include a picture or video have at

least 100% more engagement

Tip: Keep your posts short. Stats have shown that posts 100 characters or less

tend to have higher engagement!!

Edge Rank

Received 547 LIKES

because they ASKED

Received 128

COMMENTSbecause

they ASKED!It is important to post engaging content that either gets LIKES,

SHARES or COMMENTS.

Edge Rank

56,580 usersBBQ / Grilling

294,340 usersCooking

2,477,020 users Female

4,241,900 users25+oldermarried/engaged

Facebook Demographics

SUMMARY-------------------

(Nov 1st – May 31st 2012)

Impressions – 141,380,564

Website Visits – 32,264

Facebook Ads

Social Marketing 2013

1Social Search

Build Google+

Page

Grow Google+ Circles

Add Social Signals

Time Spent On

Site

Develop Engaging Content

2Social

Engagement

Visual Content

Facebook Engagement

Social Sharing

Social Videos

Have fun!

Mobile Optimize!

Mobile Marketing 2013

3Mobile

Mobile Search

Mobile Apps

QR Codes

Shopping/Reviews

Display Ads

Bringing It All Together with the 1 Click Solutions

Holistic Approach!

Integrate StrategiesPPC & Display Ad

Campaigns

SEO

Email Marketing

Social Media

Mobile

Contests/PromotionsWhen you integrate these strategies with the proper conversion strategies you will maximize the opportunity for

success!

From 5,200 visitors per month to 58,000+ visitors per month

Traffic Summary

Traffic increased by 1,002.4%

Direct traffic increased by 1210.23%

Organic traffic increased by 487.30%

Referral traffic increased by 1,146.77%

Facebook traffic increased by 356.26%

# of Email Addresses Collected 50,000

Based on comparison from March18th 2011 – Oct 31st 2011 to Nov 1st 2011 to June 15th 2012

WONDER Olympics

WONDER Olympics

WONDER Olympics

WONDER Olympics

WONDER Olympics

About

WSI

About WSI• Head Office, Toronto Canada

– Since 1995– Doug Schust, President– 1000+ Offices in 80+ Countries

• Google Global Premier Partner– 345 Certified Google Experts

• 35 Certified Analytics Experts• 381 SEO Content Developers• 28 Certified Conversion Specialists• 182 Certified Landing Page Developers

WSI M3 Digital Agency

• Office in Waterloo, Ontario• Darryl Chenoweth, President

• Baltej Gill, VP Marketing

• Full Suite of Digital Marketing Services• Social Media Optimization• Paid Search Marketing – PPC, Display• Search Engine Optimization• Web Development and Creative Design• Custom Applications• Ecommerce• Mobile Apps and Mobile Websites• Copywriting• Analytics• Conversion Architecture

• 2000+ Digital Marketing Projects & Campaigns• 680+ Ongoing Projects

• 4000+ Websites Developed

• 15 WMA Awards

www.wsim3digital.com

Some of Our Clients

Next Steps

• Sign NDA• Get access to analytics • Set up processes for engagement• Understand your business goals• Determine KPIs/goals based on your business

requirements• Develop a plan + critical path to meet/exceed

those requirements• 120 – 150 Day business development track

Our Results

CHECK OUT OUR STATS*As of Sept 2011

Total Keyword Optimized: 52,385

Keywords on Page 1: 32,082

% of Keywords on Page 1: 61.25%

% of Campaigns with min. 5 Page 1 Results: 77.40%