detroit makers - 2014 senior capstone
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DETROIT MAKERS
CARLI WERTHMANN SENIOR CAPSTONE 2014
BSID UNIVERSITY OF CINCINNATI
CARLI WERTHMANN
WE ARE A COLLECTION OF DESIGNERS WITH AN ACTIVE INTEREST IN THE
PROCESS OF MAKING.
WE STRIVE TO FACILITATE GROWTH IN THE DESIGN COMMUNITY OF DETROIT, AS WELL AS PROVIDE A SOCIALLY AND
ENVIRONMENTALLY RESPONSIBLE BUSINESS MODEL. IN DOING THIS, THE HOPE IS TO MAKE A POSITIVE IMPACT
ON THE ARTISIAN CULTURE OF DOWNTOWN DETROIT.
WE OPERATE AS BOTH A SLOW PROCESS FASHION DESIGN WORKSHOP AND A GALLERY EVENT SPACE IN THE
CITY OF DETROIT. WE PROVIDE A CREATIVE, COLLABORATIVE ATMOSPHERE FOR LOCAL FASHION DESIGNERS TO
CONCEIVE AND EXECUTE FRESH AND INNOVATIVE DESIGN IDEAS.
THE PEOPLE.
CURRENTLY WORKS OUT OF HER APARTMENT MAKING
ONE-OFF PIECES FOR FRIENDS AND FAMILY
EMILY THORNHILL, AGE 26
CURRENTLY WORKS OUT OF HER APARTMENT MAKING
ONE-OFF PIECES FOR FRIENDS AND FAMILY
RESIDES IN MIDTOWN DETROIT, BUT IS LOOKING TO MOVE INTO A
LOFT CENTRALLY LOCATED A LITTLE CLOSER TO THE ACTION
FIND HER VOLUNTEERING HER TIME FOR HOUSING
REHAB PROJECTS THROUGHOUT THE CITY
LOVES TO DANCE THE NIGHT AWAY TO
DETROIT’S BEST DJS
SELF PROCLAIMED PHOTOSHOP WIZARD/
FINE ARTIST
FASHIONISTA CURRENTLY COLLABORATING WITH OTHER LOCAL
DESIGNERS TO CREATE A LINE OF DEVINE HANDMADE FROCKS
GLUTEN/DAIRY FREE FOOD FAIRY
DIY ENTHUSIAST ALWAYS LOOKING FOR A NEW WAY TO CREATE
SOMETHING BEAUTIFUL
LAUREN RASSEL, AGE 29
CHRISTEN MORRIS, AGE 31
ASPIRING FASHION DESIGNER WHO’S NEXT GOAL IS TO
OPEN A POP-UP SHOP IN GREEKTOWN
OWNS THREE FRENCH BULLOGS
BEST KNOWN FOR HIS INNOVATION IN POLITICALLY
CHARGED GRAPHIC TEES
AVID BELIEVER IN FUSING FASHION AND ART
TOGETHER, PARTICULARLY THROUGH HAND PAINTED
AND PRINTED TEXTILES
AJOONI SETHI, AGE 24
» “THE PEOPLE ARE HARDWORKING, INSPIRING, CREATIVE.”
» DETROIT'S UNIQUE-NESS:
“PEOPLE IN DETROIT HAVE A WIDER UNDERSTANDING OF
NATIONAL (AND GLOBAL) SOCIAL AND POLITICAL STRUCTURES,
HAVING SEEN THE AFTERMATH.”
» “THEY HAVE GREAT HOPE FOR WHAT IT CAN BECOME;
DETROITERS ARE FIGHTERS AND COMMUNITY BUILDERS.”
» “I LOVE DETROIT'S LACK OF FRILLS. YOU ARE RESPECTED FOR
THE IMPACT YOU MAKE, NOT FOR YOUR OWN CAREER GOALS,
BUT FOR THE GOOD OF THE CITY.”
DYLAN BOX, AGE 23
» “THERE ARE A LOT OF THINGS STARTED IN A LOT OF DIFFERENT AREAS, SO
DEPENDING ON WHAT YOU WANT TO DO, THERE’S LIKELY A PROJECT OR AREA
YOU CAN GET INVOLVED IN.”
» DESIGNER AND FRONT-END DEVELOPER AT STIK.COM
» HIGHLY INVOLVED IN COMMUNITY BASED INITIATIVES ,
INCLUDING WEDGE DETROIT
» “I LIKE THE CITY BECAUSE I LIKE THE PEOPLE. YOU’RE GOING TO
FIND GREAT PEOPLE TO WORK WITH AND YOU’LL WANT TO KEEP
COMING BACK TO WORK WITH THEM AGAIN AND AGAIN.”
» “IT’S DEFINITELY THE SMALLEST BIG CITY. I CONSTANTLY RUN
INTO PEOPLE I KNOW WHILE OUT AND ABOUT, AND IT FEELS
LIKE ONE BIG EXTENDED COMMUNITY.”
JUDITH ADAMS, AGE 63
» “YOU HAVE TO GIVE THIS CITY A CHANCE. SPEND SOME TIME HERE
AND MEET IT’S PEOPLE. I PROMISE YOU WILL NO LONGER SPEAK
SO NEGATIVELY OF IT.“
» LIFELONG DETROITIAN AND ONE OF THE CITY’S BIGGEST
CHEERLEADERS
» LEADS A SMALL KNITTING CIRCLE IN MIDTOWN ONCE A
WEEK WITH FELLOW MAKERS
» “WATCHING DETROIT’S DECLINE AND GRADUAL COMBACK GIVES
ME APPRECIATION FOR WHAT MAKES A SOLID CITY.”
» “I AM INSPIRED BY THE AMOUNT OF TOGETHERNESS THIS
STRUGGLE HAS PUSHED US TOWARD.”
THE CONTEXT.
midtown
OPTION 3
OPTION 4
SITE 2517 RUSSELL ST.
EASTERN FARMER’SMARKET
DETROIT MERCHANTILE CO.
“IN A COUNTRY STILL TRENDING TOWARDS SUBURBAN SPRAWL, ONE OF THE MOST DEFIANT EXAMPLES OF A RESURGENT URBAN CORE IS THE CITY OF DETROIT.” -PAUL BESHOURI
midtown
OPTION 3
OPTION 4
SITE 2517 RUSSELL ST.
EASTERN FARMER’SMARKET
DETROIT MERCHANTILE CO.
2517 RUSSELL STEASTERN MARKET DISTRICT
» ADJACENT TO OPEN AIR FARMER’S MARKET SELLING FRESH PRODUCE AND HANDMADE GOODS
» CENTRALLY LOCATED WITHIN IT’S DISTRICT
» AREA IS SPROUTING AN ARRAY OF INDEPENDENT EATERIES, COFFEE SHOPS, AND BOUTIQUES
» DRAWS A LARGE, DIVERSE GATHERING ON WEEKENDS
» LOCALS HAVE A GENUINE CURIOSITY AND APPRECIATION FOR HAND CRAFT AND LOCAL SOURCING.
» FACILITATES SMALL BUSINESS GROWTH
WHY HERE?
SLOW PROCESS
THE BRAND.
BOLD COLOR PALLETE
STRONG TYPEFACE
DETROIT MAKERS
DETROIT MAKERSDETROIT MAKERS
KEEPING THE BRAND IDENTITY SIMPLE AND STRAIGHTFORWARD, THE
AESTHETIC EMBODIES THE NATURE OF THE CITY AND IT’S PEOPLE.
COMBINING INDUSTRIAL ELEMENTS WITH A SOFT, TEXTURAL QUALITY
EVOKES THE IDEA OF RETHINKING HOW THE MAKERS OF DETROIT
OPERATE, WHILE CELEBRATING WHAT CAME BEFORE THEM.
TEXTURAL QUALITY
SIMPLE SILHOUETTE
DETROIT MAKERS“YOU ARE RESPECTED FOR THE IMPACT YOU MAKE; NOT FOR YOUR OWN CAREER GOALS, BUT FOR THE GOOD OF THE CITY.” “YOU ARE RESPECTED FOR THE IMPACT YOU MAKE; NOT FOR YOUR OWN
CAREER GOALS, BUT FOR THE GOOD OF THE CITY.”
in the face of hardship or danger
IS THE
WITH THIS, WE WILL SURVIVE. -AJOONI SETHI, DETROITER
Detroit Makers
DETROIT MAKERS“YOU ARE RESPECTED FOR THE IMPACT YOU MAKE; NOT FOR YOUR OWN CAREER GOALS, BUT FOR THE GOOD OF THE CITY.” “YOU ARE RESPECTED FOR THE IMPACT YOU MAKE; NOT FOR YOUR OWN
CAREER GOALS, BUT FOR THE GOOD OF THE CITY.”
in the face of hardship or danger
IS THE
WITH THIS, WE WILL SURVIVE. -AJOONI SETHI, DETROITER
Detroit Makers
DETROIT MAKERS“YOU ARE RESPECTED FOR THE IMPACT YOU MAKE; NOT FOR YOUR OWN CAREER GOALS, BUT FOR THE GOOD OF THE CITY.” “YOU ARE RESPECTED FOR THE IMPACT YOU MAKE; NOT FOR YOUR OWN
CAREER GOALS, BUT FOR THE GOOD OF THE CITY.” WITH THIS, WE WILL SURVIVE. -AJOONI SETHI, DETROITER
Detroit Makers
DETROIT MAKERS“YOU ARE RESPECTED FOR THE IMPACT YOU MAKE; NOT FOR YOUR OWN CAREER GOALS, BUT FOR THE GOOD OF THE CITY.” “YOU ARE RESPECTED FOR THE IMPACT YOU MAKE; NOT FOR YOUR OWN
CAREER GOALS, BUT FOR THE GOOD OF THE CITY.”
in the face of hardship or danger
IS THE
WITH THIS, WE WILL SURVIVE. -AJOONI SETHI, DETROITER
Detroit Makers
: creating a voice
MARKETING STRATEGY
ONE OBJECTIVE OF THE DETROIT MAKERS PROJECT IS TO STIR UP
INSPIRATION AND INSTILL PRIDE IN WHAT THIS COMMUNITY STANDS
FOR. THIS SERIES OF MARKETING-DRIVEN POSTERS IS MEANT
TO NOT ONLY GIVE DETROIT PRIDE, BUT TO SHARE IT WITH THE
OUTSIDERS , WITH THE NAY-SAYERS, AND THE CHEERLEADERS. THE
IDENTITY OF THE CITY SHOULD NOT BE REINVENTED. IT SHOULD BE
CELEBRATED.
THE DESIGN.
GRIT AND GLITTER
DETROIT ROOTS
dyeingworkshop
LOUNGE
designerstudio
FIRST FLOOR SECOND FLOOR
SPATIAL PROGRAM
gallery/EVENT SPACE
designerstudio
THIRD FLOOR FOURTH FLOOR
FIRST FLOOR SECOND FLOOR
THIRD FLOOR FOURTH FLOOR
THINK VERTICALLY :WHILE THE PROGRAM OF THE BUILDING IS SEPARATED AMONG FLOORPLATES, A SERIES OF VERTICAL ELEMENTS
THROUGHOUT THE SPACE CREATES A VISUAL DIALOGUE BETWEEN THEM. THE SPATIAL SEQUENCE IS NARRATED
THROUGH A SERIES OF VIEWS, TELLING THE STORY OF THE BUILDING AND IT’S FUNCTION. UPON ENTERING, THE
VISITOR CAN IMMEDIATELY FIND HINTS OF THE DESIGN PROCESS BY LOOKING INTO THE DYEING AREA AND UP
INTO THE DESIGNERS’ STUDIOS. THE THIRD FLOOR GALLERY IS TUCKED BETWEEN STUDIO SPACES, AND IS HINTED
AT WITH GLIMPSES OF THE UNDULATING FABRIC CASCADING FROM THE CEILING PLANE.
ONE’S EYE IS DRAWN UP TO THE GALLERY SPACE BY THE VERTICAL CONTINUITY OF THE DETROIT STREET GRID
WRAPPING THE CENTRAL CIRCULATION CORE. BEYOND THE CORE, A FOUR STORY DRYING SPACE SUSPENDS LONG
BOLTS OF FRESHLY DYED FABRIC WAITING TO BE SCULPTED INTO ONE-OF-A-KIND COLLECTIONS.
CONSUMER EXPERIENCE
CONSUMER EXPERIENCECONSUMER EXPERIENCE: thoughtful sequencing
GARMENT REQUESTGALLERY SHOW
CONSUMER SEQUENCE :
FIT AND MEASURE THOUGHTFUL PACKAGING
LOOK UPINITIAL VIEWS UPON ENTRY PLAY WITH SCALE, TEXTURE, AND VERTICALITY.
NIGHTTIME GALLERY GOERS ARE SUBMERSED IN A SPACE EVOKING THE
NATURE OF DETROIT AND THE ART OF MAKING.
THE VERTICAL DISPLAY OF MANNIQUINS IS DESIGNED IN A REPETITIOUS
MANNER AS A NOD TO DETROIT’S LARGE-SCALE MANUFACTURING HISTORY.
THE BUSTS ARE WRAPPED IN A TEXTURAL LINEN AND ARE SELECTIVELY
ADORNED IN PIECES OF A FEATURED DESIGNER’S CURRENT COLLUECTION.
THIS CAN ALSO BE SEEN FROM THE STREET, MAKING THE PRODUCT OF THE
STUDIO ACCESSIBLE TO THE GENERAL PUBLIC.
THE STAMPED METAL STREET GRID IS CENTRALLY LOCATED, REITERATING
THE RELEVANCE AND THE VALUE OF THE CITY IN THIS DESIGN INCUBATOR.
IMMERSE. ENVELOPE. ENGAGE.
THE GALLERY SERVES TO IMMERSE IT’S VISITORS INTO
A TACTILE, ETHEREAL SPACE THAT ALLOWS PHYSICAL
INTERACTION WITH THE PROCESS OF MAKING. TEXTILES OF
VARYING WEIGHTS AND TEXTURES UNDULATE FROM THE
CEILING PLANE IN A LAYERED COMPOSITON. THESE TEXTILES
ARE TREATED WITH A VARIETY OF TECHNIQUES, ALLOWING
THE GALLERY GOERS TO ENGAGE WITH THE DESIGNER’S
WORK. FEATURED DESIGNERS’ COLLECTIONS HANG FROM THE
CEILING TRACK SYSTEM AND APPEAR WEIGHTLESS AMONG
THE LAYERED TEXTILE FORMS . GLIMPSES OF THE DRYING
TEXTILES SUSPENDED THROUGH EACH FLOORPLATE ALLOWS
FURTHER INSIGHT INTO THE DESIGNER’S PROCESS PRIOR TO
GARMENT CONSTRUCTION.
CONSUMER ENGAGEMENTUPON ORDERING A SPECIFIC GARMENT FROM THE COLLECTION, THE GUEST WILL BE
ASKED TO COME BACK TO BE MEASURED AND FITTED. THE ENTRY SPACE EVOLVES
FROM A HIGH IMPACT GALLERY INTRODUCTION TO A AN ENGAGING LOUNGE SPACE
FOR GUESTS WAITING TO MEET WITH THE DESIGNER. MATERIALS AND FORMS
TRANSLATE INTO LIGHT AND INVITING COMPOSITIONS THAT SUBTLY INFORM THE
CONSUMER OF THE CRAFT AND PROCESS OF THEIR GARMENT’S PRODUCTION.
THOUGHTFUL PACKAGINGONCE THE GARMENT HAS BEEN CONSTRUCTED AND FITTED TO THE CONSUMER, IT IS
DELIVERED IN A CAREFULLY CRAFTED, HANDMADE WOODEN BOX. NO DETAIL SPARED,
THE BOXES ARE CONSTRUCTED WITH ETCHED AND CARVED RECLAIMED HARDWOOD,
UPCYCLED LEATHER STRAPS, AND FINGER JOINT DETAILS. THE BOXES ARE PLACED
INTO A WALL OF MINIMAL SHELVING UNITS LOCATED ON THE BACK WALL OF THE
GALLERY WHERE THEY CAN BE PICKED UP BY GUESTS.
DESIGNER EXPERIENCE: customized workspace
COMFORTABLE MAKINGDESIGNER’S WORKSPACES ARE CUSTOMIZABLE AND COMFORTABLE. PIECES CAN BE
ATTACHED INTO THE CEILING TRACKS IN ORDER TO ACCOMMODATE ANY DESIRED LEVEL
OF PRIVACY AND USABILITY. THESE PIECES INCLUDE SUSPENDED GARMENT STORAGE,
ADDITIONAL LIGHITNG, AND OPAQUE TEXTILES FOR PRIVACY PURPOSES. MATERIALS
IN THE STUDIO SPACES ARE WARM BUT MINIMAL IN ORDER TO ALLOW THE DESIGNER’S
AESTHETIC POINT OF VIEW TO SHINE.
DYE KNOWLEDGEWHILE MANY DESIGNERS MAY COME INTO THIS STUDIO WITH
EXTENSIVE KNOWLEDGE OF RESPONSIBLE MAKING PROCESSES, THIS
DYE LAB WILL AID IN INFORMING DESIGNERS OF DYE METHODS AND
ECOPRINT SOLUTIONS.
UPON ENTERING THE SPACE, DESIGNERS CAN SELECT NATURAL
DYESTUFFS AND THEIR CORRESPONDING AGENTS. IF THEY ARE IN NEED
OF SELECTION RECOMMENDATIONS OR SIMPLY WANT INSPRATION, A
HANGING INSTALLATION OF FABRIC PIECES FROM DIFFERENT DYE AND
ECOPRINT METHODS CAN BE FOUND IN THE SPACE AS WELL.
FRESHLY DYED FABRICS CAN BE DRAPED AND SUSPENDED USING A
SYSTEM OF HANGBARS THAT CAN BE RAISED INTO SPACES ABOVE
WITHIN THE VERTICAL DRY SHAFT.
APPENDICES
making
process
result
result
technical drawings
CORE ELEVATION1/4” SCALE
1
STEEL WARREN TRUSSING
STEEL REINFORCED X-BRACING TO WRAP ELEVATOR SHAFT
1” THICK FIRE RATED GLASS SURROUND ON ELEVATOR SHAFT
8” STRUCTURAL STEEL RECTANGULAR COLUMNS AT CORNERS OF ELEVATOR SHAFT
1” THICK RECTANGULAR STEEL TUBING FRAME WELDED AT JOINTS TO ATTACH TO STAMPED METAL STREET GRID
STAIR TO BE 1” THICK STEEL BENT AT 90 DEGREES. TURNED AND BOLTED INTO X-BRACING ON ELEVATOR SHAFT.
LED STRIP LIGHTING TRACK TO BE WELDED TO UNDERSIDE OF METAL PLATING.
STEEL WARREN TRUSSING
STEEL REINFORCED X-BRACING TO WRAP ELEVATOR SHAFT
1” THICK FIRE RATED GLASS SURROUND ON ELEVATOR SHAFT
8” STRUCTURAL STEEL RECTANGULAR COLUMNS AT CORNERS OF ELEVATOR SHAFT
2” STEEL BOLT, TO BE PAINTED TO MATCH OXIDIZED BRONZE FINISH OF METAL STREET GRID
2’-0” THICK CONCRETE FLOOR SLAB
CORE INNER STRUCTURE ELEVATION3/16” SCALE
2
STEEL WARREN TRUSSING
1” THICK RECTANGULAR STEEL TUBING FRAME WELDED AT JOINTS TO ATTACH TO STAMPED METAL STREET GRID
STAIR TO BE 1” THICK STEEL BENT AT 90 DEGREES. TURNED AND BOLTED INTO X-BRACING ON ELEVATOR SHAFT
RECTANGULAR STEEL TUBING FRAME TO BE WELDED AT BASE TO CONNECT TO STAIRCASE
CORE GRID FRAME ELEVATION3/16” SCALE
3
GRID TO WRAP STAIRCASE ON THREE SIDES. CORNERS TO BE RETURNED INWARD TO AVOID HAZARDOUS EDGES
1/4” THICK METAL SHEETS WITH OXIDIZED BRONZE FINISH. STAMPED PATTERN OF STREET GRID
GRID TO BE ILLUMINATED FROM THE EXTERIOR USING LED STRIP LIGHTING AROUND THE PERIMETER
GRID TO BE ATTACHED TO STEEL STRUCTURAL FRAME USING 2” OCTAGONAL BOLTS. BOLTS TO BE FINISHED TO MATCH OXIDIZED BRONZE GRID
DETROIT STREET GRID ELEVATION1/8” SCALE
4
STEEL WARREN TRUSSING
LED STRIP LIGHTING TRACK TO BE WELDED TO UNDERSIDE OF METAL PLATING.
STEEL REINFORCED X-BRACING TO WRAP ELEVATOR SHAFT
1” THICK FIRE RATED GLASS SURROUND ON ELEVATOR SHAFT
8” STRUCTURAL STEEL RECTANGULAR COLUMNS AT CORNERS OF ELEVATOR SHAFT
STAIR TO BE 1” THICK STEEL BENT AT 90 DEGREES. TURNED AND BOLTED INTO X-BRACING ON ELEVATOR SHAFT.
CORE SYSTEM SECTION1/8” SCALE
5
STAIR TO BE 1” THICK STEEL BENT AT 90 DEGREES.
TURNED AND BOLTED INTO X-BRACING ON ELEVATOR SHAFT.
1” THICK RECTANGULAR STEEL TUBING FRAME WELDED AT JOINTS TO ATTACH TO STAMPED METAL STREET GRID
WELDED 0’-4” METAL CHANNEL TO HOUSE LED STRIP LIGHTING
SHEET GRID AND STRUCTURAL STEEL FRAME TO BE SEPARATED BY 5/8” SPACER
STREET GRID STRUCTURE DETAIL0’-3” = 1’-0
6STAIRCASE STRUCTURE DETAIL0’-3” = 1’-0
7
1” THICK RECTANGULAR STEEL TUBING FRAME WELDED AT JOINTS TO ATTACH TO STAMPED METAL
STREET GRID
RECTANGULAR STEEL TUBING FRAME TO BE WELDED TO FOLDED STEEL STAIRCASE.
FOLDED STEEL SHEET TO BE BOLTED INTO THE ELEVATOR CORE EXTERIOR BRACING
STAIR TO BE 1” THICK STEEL BENT AT 90 DEGREES.
STREET GRID STRUCTURE AND STAIR DETAIL0’-1” = 1’-0
8
1” THICK RECTANGULAR STEEL TUBING FRAME WELDED AT JOINTS TO ATTACH TO STAMPED METAL
STREET GRID
RECTANGULAR STEEL TUBING FRAME TO BE WELDED TO FOLDED STEEL STAIRCASE.
FOLDED STEEL SHEET TO BE BOLTED INTO THE ELEVATOR CORE EXTERIOR BRACING
STAIR TO BE 1” THICK STEEL BENT AT 90 DEGREES.
STREET GRID STRUCTURE AND STAIR DETAIL0’-1” = 1’-0
8
DETROIT
» amyoungdetroit.com/index.php/2011/09/emily-thornhill
» detroit.blogs.time.com/2009/11/11/detroit-lives
» detroitpop.com
» creativemorningsdetroit.tumblr.com
» theatlantic.com/entertainment/archive/2013/06/the-design-school-that-sold-me-on-detroits-future
» places.designobserver.com/slideshow/detroit-rephotography
» detroit.curbed.com/archives/categories/eastern_market
» reclaimingdetroit.org
» metrotimes.com/culture/culture-features/the-detroit-fashion-scene
» detroiteasternmarket.com
» innerstategallery.com
» huffingtonpost.com/news/detroit-impact
IMAGES
» lostandfoundindetroit.com
» retaildesignblog.com
» pinterest.com
» gettyimages.com
» flickr.com
» lamaisondannag.blogspot.com
» anjouclothing.com/2011/06/24/dye-job-au-naturale
» scandinaviancollectors.tumblr.com
» alliedfabrication.com
» lifeinmichigan.com
» needsupply.com
» centricity.com
» etsy.com
» rosieassoulin.com
» dezeen.com
» architonic.com
SLOW FASHION
» alteringthoughts.blogspot.com
» blog.freepeople.com
» rawedgetextiles.com
» remodelista.com
» lamaide.com/www.lamaide.com/Cynthia_LaMaide
» truly-organic-clothing.com/files/natural-dyes
» christinemauersberger.com/cmauers
» clarabellacraft.blogspot.com/2010/09/elderberry-dye
THIS BOOK IS DEDICATED TO A FAMILY WHO EMBODIES A PASSION FOR THIS CITY THAT IS BEYOND INSPIRING.YOU HAVE IGNITED A FIRE IN ME.
DETROIT MAKERS
CARLI WERTHMANN SENIOR CAPSTONE 2014
BSID UNIVERSITY OF CINCINNATI
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