detroit - rabbis
Post on 05-Dec-2014
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The Foundations of
Social Media For Rabbis
Presented by Lisa Colton,
Founder & President
Darim Online
Lisa@darimonline.org
434.977.1170
#1 THIS IS AN ATTENTION ECONOMY
#2:
ADD
VALUE
Value = Social Capital
• Newsworthy, unique, timely, controversial, immediately useful and/or funny.
• 1:12 or even 1:20 ratio of self:value
Listening is
Paramount
#3: BE REAL
Develop Your Presence &
Voice
#4 Relationships
In an attention economy,
relationships are paramount!
How do you invest in
relationships?
Accessibility
http://www.formspring.me/rabbiblake
#5: Shifts in Power
Real Life Example
of Power Shift
ACCESSIBILITY:
Convenience of today’s online social
communication tools VALUE:
Text study, learning
and reflection
SOCIAL:
Relationships, dialogue,
community
Putting it all
together
“Social Sermon”
1.Opportunities to engage in LEARNING and
COMMUNITY BUILDING using online tools
2.Weaving this content and these relationships back
into the FACE TO FACE community in our local
communities
3.Inviting ACTIVE participation, rather than passive
attendance
Rabbi David Levy, Temple Shalom, Succasaunna, NJ
Prepare for Constant Change: Anticipate The Market & Be Nimble
John Fitch’s Steam Engine
John Fitch’s Steam Engine
IT’S NOT ABOUT TECHNOLOGY
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