developing an identity for the black sea as an economic region barry kolodkin, regional programme...

Developing an Identity for the Black Sea as an Economic

RegionBarry Kolodkin, Regional Programme ManagerICBSS 5th International Black Sea Symposium

Athens, Greece5 July 2012

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Black Sea Trade & Investment Programme Implementer: UNDP Donors: Greece & Turkey Partners/Donors: BSEC & BSEC

Business Council Beneficiaries:

Enterprises Government agencies Business associations

Began in 2007; project office in Athens, Greece

Objective: To stimulate intra-regional trade and investment among BSEC countries

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Emphasize cross border economic activity

Business facilitation events

Training for business support organizations and investment promotion agencies

Business development assistance

Green business/sustainable development

Regional Focus

Sectors

PackagingFood products and wineTourism Construction materialsICT LogisticsRenewable energy

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WHY?

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REGIONAL IDENTITY = GREATER AWARENESS

Better awareness should lead to more foreign trade and investment, more tourism, and better economic cooperation among BSEC countries

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INCREASED COOPERATION= GREATER OPPORTUNITY

Market Access, Lower Cost of Trade, Higher Profitability, Regional Market Development – EU, NAFTA, APEC

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Regional Brand/Identity

MIDDLE EAST = OIL

PACIFIC RIM = TECHNOLOGY

INDIAN SUBCONTINENT = OUTSOURCING

BLACK SEA = ENERGY OR ??

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GDPMOLDOVA 7.0%TURKEY 6.6%GEORGIA 5.5%UKRAINE 4.7%ARMENIA 4.6%RUSSIA 4.3%BULGARIA 3.0%-- (2011) est. Global Finance

= POTENTIAL

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350 MILLION PEOPLE4 TRILLION USD GDP> ½ TRILLION USD IMPORTS

= A REAL MARKET

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www.undpforblacksea.org

ENERGY SOURCE? GATEWAY TO

MIDDLE EAST? ASIA? CRADLE OF

CIVILIZATION?

CORRUPTION? LOW INTENSITY

CONFLICT? OLD FASHIONED?

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…UNDEFINED

3 EU states2 Preaccession/accession states

6 CIS states3 CEFTA states

2 not WTO + Russian WTO ratification

= Difficult economic cooperation

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SOLUTION: Convergence not strict compliance to the Acquis and EU norms. Comprehensive, familiar, to all, attractive to EU nations, supports states with EU entry ambitions, standardization 12

COOPTITION is a phrase borrowed from the technology industry where competitive companies use common standards and realize that a certain amount of cooperation will benefit the market place overall.

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Supporting A Regional Identity

• Better transportation links• Full utilization of regional

funding• Regional stock exchange

• Green energy/economy development

• Expand tourism• Creating a brand

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www.undpforblacksea.org15

Brand Assets

ENIRADACIASTOLICHNAYABIT DEFENDERLUKOILNEMIROFFARCELIKBEKO

CAVIARSAPERAVIDRACULAKLITSCHKOBALCHIKMAMAIASOCHIODESSA

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SANTORINIBALTIKAVIOHALCOANTALYAINTRACOMEURO CUPTURK TELECOMBEELINE

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CREATE A VISION

A Vision for a Black Sea Identity

WORLD AWARENESS OF HIGH ECONOMIC GROWTHGOOD REGIONAL ECONOMIC COOPERATIONSTRONG REGIONAL TOURISMCOOPTITIONSTRONG BSEC AS A REGIONAL FORUM FOR PROJECTS AND IDEASIMAGE AS A PLACE OF OLD AND NEW, TRADITIONAL ENERGY AND GREEN ENERGYREGIONAL BRAND PROFESSIONALLY DEVELOPED

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