developments affecting corporate social media strategy

Digital: • strategy • training programmes • social engagement • amplification

We help large organisations with their digital and social competence

What developments may affect our

future social engagement strategy

Tiffany St James

Event Chair

Barcelona: 3rd Digital Media Seminar

June 2011

Hello!

• Twitter @tiffanystjames

• Linked In, Skype, Facebook, FourSquare etc

The landscape in 2007

2007: Sizes based on membership of a community

The landscape in 2010

2010: Sizes based on social activity in a community

From this…

Infographics are critical to effective modern digital communication

…To this

Infographics are critical to effective modern digital communication

How we now target consumers

What people do online, not what postcode or demographic

is playing an increasingly larger role in consumer targeting

Trust in communications

Social recommendations are now in our top 10 trusted sources

Social recommendation

Whilst there is 14% trust in advertising messages

Peer to peer recommendation is at 78%

Facebook “Like” worth $137

- Emarketer July 2010

Social graph discussions at #SMWF

“If you want a job in Silicon Valley today you

can forget it if your Klout rank is below 50.”

Thomas Power, Chairman, Ecademy

“Developers are more concerned with their

social graph ranking than any other form of

recommendation”

Azeem Azir, Founder, Peer Index

Social reputation will play an increasingly heavier role in talent

recruitment, influencer engagement and product development

Smart Mobs: Democracy in action?

bit.ly/gKArcx

nyti.ms/e5P1Ul

gawker.com/5733816/

Power to the lobby

Lobbyists will amplify and satirise misconduct or injustice

Trafigura,Twitter & The Guardian

Super injunctions and gagging orders have soft walls on social

spaces: expect this arena to evolve

Showing solidarity - #IAmSpartucus

Social communities will rally against what it sees as injustice

You will be exposed for not living your brand

Live your brand, and ensure your employees do -

or you can be exposed socially, digitally and offline

What can we learn from WikiLeaks?

In crisis comms scenarios: Get your facts straight and out first,

take responsibility, tell people what your are doing, do it

Power of the individual1206701: Lifetime Pageviews

3129: Total Posts

7641: Total Comments

Engage with your key influencers, learn from bloggers

Gen Y and their approach

Gen Y are organising the social web in a way that works for them

Talent and corporate reputation

Our brand and digital corporate identity are affected by

how our staff feel about working for us

Social For Good

Monitoring and outreach has grown up

If you do one thing: listen to what your audiences are saying

Data is the new gold

Location data and its applications http://bit.ly/mcbWLY

Incentivising realworld interaction in gaming

Chromaroma : play while you travel http://www.chromaroma.com/

Retail establishments reward FourSquare Mayor’s and

Transport for London encourages travel to less busy stations

The rise of apps

Source: Peter Hoey

81 million smartphones sold world-wide in the third quarter 2010

ROI of Point of Sale is here

Digital Out Of Home Media

Age, gender, race recognition

Real time

Automated tailored adverts

Metrics for clients

Display media has become digital, automated and interactive

raising many new opportunities for retailers to optimise comms

Augmented reality is here

Enhancing our experience of the physical world

has never been easier

What does this mean for us?

1 Listen, monitor and gain insights

2 Get involved in the digital world around you

3 Embrace openess and transparency

4 Engage don’t broadcast

5 Be flexible enough to adapt

Digital: • strategy • training programmes • social engagement • amplification

We help large organisations with their digital and social competence