dexter briefing
Post on 24-Jan-2015
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Dexter BriefingThe Inspiring Serial Killer
Shannon Graham
This is Dexter.
In simpler words Dexter has some issues with himself.
He has a little killing problem.
But in the eye’s of others he’s just a normal guy, just going
through his normal life.
(By investigating murder scene’s)
And just like the rest of us, he has to deal with everyday stress.
And even though we may think these thoughts we restrain by
doing anyone harm.
You see that charming looking fellow, he raped a nine year old girl and got a way with it. But
Dexter knows his secret, and he will soon relieve his stress onto
him.
So in a dark sinister way Dexter is an everyday hero.
But with an out for blood, you killed my parents kind of vengeance.
Along with Dexter we can relate with other shows that don’t sugar coat unsettling
everyday occurrences.
Because sometimes we may find ourselves in a not so comfortable situation with ourselves or
persons around us. And its nice to know that we can relate with someone who isn't truly evil but is
still hiding behind a false persona.
Client- Dexter (Showtime series)
Account Planner: Shannon Graham
Background- Dexter premiered on Showtime October 1, 2006, Telling the story of Dexter Morgan a crime scene
blood analyst for the Miami police force, who was first introduced to crime investigation after his parents were
murdered, and was adopted by Harry Morgan a Miami police officer, who recognized Dexter’s inner anger of his
loss of his parents and psychotic thoughts that he had developed With Dexter struggling to silence his inner
thoughts he also challenges the act of being “normal” which he fights everyday.
Target audience-The target is between the ages of their late twenties to early forties, they enjoy watching shows
such as CSI, law and Order and Intervention. Which they find more engaging entertainment, they’ve enjoy shows
that have more in depth subject matter, that keeps them guessing. Compared to light hearted sitcoms and
mindless reality shows. They want to see a positive out-come created from a not so positive place. More so they
want to see a not so common hero, one they can relate with, whose gone through the same situations but uses
the pain in a less unlikely progressive direction. Relating with the shows topics of depression and despair the
audience can feel as if the show is a new form of therapy.
Objective-Introducing the series to people who’ve overlooked the show in the past, giving them the feeling as if
they’ve been missing out. They already found shows that their faithful towards and they need a reason to start
watching a new show, especially a new show in its fourth season.
Single most effective message- Have them feel as if they are Dexter, in which they have inner secrets
themselves.
Media: -Guerilla, wild posting, print. The advertisements need to be in locations where the target will be in their
daily lives. Like bars, stores and high traffic locations where the advertisement will hit them where they didn’t
expect.
Thank You, And enjoy embracing your own hidden side, whatever it maybe.
Account Planner/ Video: Shannon Graham
Music Written And Produced By: Christopher Over
Stock Images Found On: Flickr.com, Veer.com and Google images
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