different e-commerce types for travelling industry

E-COMMERCE FOR TRAVELLING

”Myynti ja markkinointi verkossa!”Seminar 11th Sep 2014Teemu Malinen / Sofokus Oy

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TEEMU MALINEN• Sofokus: CEO & Founder• A few others: Founder / Board member• 20y internet/mobile e-business• digitaalinenpolku.fi: steering group

@sofokus

sofokus

sofokusImage source: designbolts.com

@teemumalinen

teemumalinen

FOUNDED2000EXPERIENCE YEARS80+EXPERTS12

PART OF DIGITAL CLUSTER

superanalytics.fi someco.fi

DIGI MARKETING

SOFTWARE

sofokus.com kompozure.fi

E-COMMERCE CONSULTATION

E-COMMERCE SOLUTIONS

MAINTENANCE& CARE

VALUE CREATING WEB SITES

TAILORING& INTEGRATIONS

TICKET SALES& BOOKING

We have got very good respond from our customers. It is very niceto hear that our customers are extremely satisfied with our shop.

Hanna-Kaisa RiskuCEO

Kauppahalli24.fiBest e-grocery store in Finland 2013

IDENTIFY YOUR STARTING POINT

Source:

DIG

ITAL M

ATUR

ITY

DIGITAL LEADERS:

Source:

MORE PROFITABLE26%MORE REVENUE9% HIGHER MARKET VALUATION12%

CHOOSE YOUR PATH

1) Ready-made channels2) Cloud e-Commerce3) CMS plug-ins4) e-Commerce platforms5) Multi vendor6) Specialized solutions

PATHS

1) READY-MADE CHANNELS

2) CLOUD E-COMMERCE

3) CMS PLUG-INS

4) E-COMMERCE PLATFORMS

5) MULTI-VENDOR STORE

Kalastamo.comDreamPetStore.com

Kauppahalli24.fiBellapuoti.com

rocketrip.com

hoteltonight.com

airbnb.com

tripbam.com couchsurfing.org

6) TRAVEL 2.0 (SPECIALIZED SOLUTIONS)

PRICE & DEPLOYMENT TIME

PRICE

DEP

LOYM

ENT

TIM

E

2) CLOUD

3) CMS PLUG-IN

4) PLATFORM

5) MULTI-VENDOR

1) READY-MADE

6) SPECIALIZED

FLEXILIBITY & COMPETITIVE ADVANTAGE

ABILITY TO CREATE COMPETITIVE ADVANTAGE

FLEX

IBIL

ITY

2) CLOUD

3) CMS PLUG-IN

4) PLATFORM

5) MULTI-VENDOR

1) READY-MADE

6) SPECIALIZED

FUTURE?

Internet of things?100B+

Source: KPCB