digiday agency la: alphabird pecha kucha

THE FUTURE OF SOCIAL VIDEO

Wednesday, February 29, 2012

WHAT IS ALPHABIRD

Alphabird has worked on hundreds of campaigns for brands and agencies including:

INTRODUCTION

Alphabird works with brands, agencies and studios to guarantee large targeted and engaged audiences for branded social video campaigns. Alphabird specializes in editorial syndication of content that yields high earned outcomes for our clients.

WHY BRANDED VIDEO?

WHY

Television-based models for advertising & distribution are colliding. Online producers are creating new digitally driven models.

Line between content and advertising is blurring.

WHY SOCIAL VIDEO?

WHY

Branded content is increasingly using YouTube as the predominant platform for hosting and building scale with socially engaged consumers.

Verified Views

Social Graph / Infrastructure

Huge Audience

Multi-device

Public Number

SUCCESS IN SOCIAL VIDEO

STRATEGIES FOR SUCCESS

Social success in video is built around creating social relevance through paid activation. Videos need to be part of the cultural zeitgeist in order to be relevant.

Paid activation necessary to ensure results.

SOCIAL VIDEO ACTIVATION

SOCIAL ACTIVATION

In order to propel videos to a place in which they are visible to a critical mass of consumers, you need to get the video in front of lots of people everywhere.

19,319,915

SOCIAL VIDEO ENGAGEMENT

INDUSTRY TRENDS

The next evolution of social video is all about building a platform that can reach much larger audiences and engage them in more meaningful ways.

SCALE ENGAGEMENT

ALEX ROWLANDCHIEF REVENUE OFFICER