digiday exchange: isocket workshop: "programmatic buying beyond rtb"

Tearing Down the Wall Between Technology and Direct Sales

John RameyFounder & CEO of @isocket

@jpramey

The two worlds must and are colliding

Tech, please meet Direct

The Fat Middle

Property Specific. Premium. Guaranteed. Fully Transparent. Point and Shoot. Easy.

RTB & Programmatic Direct Are A Cute Couple

Test & Scale

Use RTB / spot market to learn. Properties earn their way onto direct media plan.

Over and Under Frequency Management

Buying direct is hard, slow, and costly.

This makes it easier.

Humans Matter

APIs are a better fax machine.Humans matter, and do better with better tools.

Control

Your packages. Your pricing. Your decisions.

Questions or More?

Have a healthy fear of machines. But don’t let the fear freak you out and hurt you.

Holding too many shotguns at your front door encourages people to break in your basement

Fear – NOT change – is what causes these businesses to fail. Don’t be like the RIAA.

Making it easier for people to do business with you

=More people will do more business with you

Care about how your sausage is made.

1. The wall is falling. Tech, meet direct.2. New tools for programmatic and RFPs.3. Very different inventory than spot market.

John RameyFounder & CEO of @isocket

@jprameyjohn@isocket.com