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Digital Advertising 2017 Rates | star-telegram.com/mediakit2
For more information: 817.390.7811 or visit star-telegram.com/mediakit.
Local • Targeted • Powerful • Strategic
Source: AAM Snapshot Report (March 2013); Scarborough, DFW Study (2013 R1-12m).
The Star-Telegram’s DFW Online Network dominates!Our online network serves more unique visitors in a typical month and serves an audience that is better balanced across DFW.
More Unique VisitorsOmniture data in recent ABC Fas-Fax report shows 2.33 million unique visitors for our DFW Online Network. In contrast, TDMN’s network serves 21% fewer visitors.
Better Balance Across DFWScarborough’s DFW Study: Our DFW Online Network audience is distributed 58% Fort Worth side + 42% Dallas side. (TDMN’s network: 20% F / 80% D)
Digital Advertising 2017 Rates | star-telegram.com/mediakit 3
DFW Online Network: Base Rates & Add-OnsIncludes Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwVarsity.com, Yahoo! Local and DFW Local Community Sites
DFW Online Network
Targeting Audience Add-Ons
BASE OPEN RATE CPM (RON)Ad size: 40k .gif or .swf
Customize your online campaign by selecting options to target a specific audience. Add each selected target to the base RON rate. Targeting options include site specific, content channel, geographic zone, behavior and more.
Example Target CPMBase Open Rate Leaderboard $10
+ Targeted Add-On GEO +$1
+ Targeted Add-On Retargeting +$2
Total CPM =$13
Leaderboard728x90
$12
Rectangle300x250
$12
Floorboard972x110
$24
PremiumAd Positions*
$28
Mobile300x50
$18
iPad App728x90
$38
Star-Telegram.com
MAIN HOMEPAGE DAILY FIXED** Leaderboard
N.A.
Top Rectangle
$2,800
Premium Ads*
$3,500
Takeover CP, Top Rec & Wallpaper
Combination
$5,800
* Premium ad positions require $500 minimum. Premium ad positions include: Floating Flash or Expandable Top Rectangle, Corner Peel, Floorboard, Click-to-Expand Pencil, Tower Ads (300x600) and Interstitials.
** Average of 65,000 homepage impressions. Any leftover impressions that do not serve on the homepage will serve run of site.
Star-Telegram Digital Network
Run of Channel (News, Sports) +$1
Run of Channel (Business, Ent., Life, Travel, Other) +$2
Star-Telegram Homepage Rotation +$10
GEO +$1
Mom2MomDFW.com +$10
DFWvarsity.com +$2
DFW.com +$2
DFW Digital Network
Behavior (Contextual or Category) +$10
Retargeting (Search or Site) +$2
GEO, Age, Gender, Income +$1
Creative Upgrades or Expandable +$3
ADD’L CPM PER TARGET
Targeting Options/Audience Add-ons To Customize Your Online Campaign
Quick Guide to Online Ad SpecsDimensions to commonly used ad units: Leaderboard 728x90 pixels, Rectangle 300x250 pixels, Mobile 320x50 pixels (Phone) and 728x90 pixels (Tablet), Tower 300x600 pixels Border: All ads require at least a 1 pixel borderFiletypes: JPG, PNG, GIF, SWF, or third party ad tags acceptedAnimations: Maximum of 15 seconds and 3 loopsSound: Must be initiated by user
For more information about online ad specs and additional ad sizes, formats and options, please visit bit.ly/16ctJfH or contact your account executive prior to submission of your ad.
Digital Advertising 2017 Rates | star-telegram.com/mediakit4
E-Blasts, E-Newsletters, Yahoo!, impress LOCAL
E-Blast - Targeted Email Ads Opt-In Counts CPM Up to 39,999 $85
40,000 or more $65
($1,500 minimum)
E-newsletter Sponsor impress LOCAL
Sent Weekly Yahoo! & Google Optimized Program
News Headlines $250Sports Update $400
Business $350Weekend Guide $400
Mom2Mom $250
Highly Targeted Program.Optimization and
Mangement of Behavioral,Retargeting and
Search Campaigns
Ad Size: 300 x 250
Call for counts Call for details
DFW Online Network: Additional ProductsIncludes Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwVarsity.com, Yahoo! Local and DFW Local Community Sites
Creative Upgrades: Expandable Panel Or VideoAnimation within banner ad units may run for a maximum of 15 seconds without being re-initiated by the user. Applies to all ads; flash, rich media or .gif.
Contact Us to see an Extreme Targeting online campaign customized to reach your target and maximize your marketing plan.
Sheree Brockway • 817.390.7811 sbrockway@star-telegram.com
impress LOCALimpress LOCAL combines the power of search and display ads with social targeting and reputation management tools in a customizable and local digital marketing platform.
Community Sites
Ad Position
10,000 AdImpressions
Monthly ROSLeaderboard
ROS
$285
10,000 AdImpressions
Monthly ROSRectangle
ROS
$285
Weekly ROSExpandableRectangle*
Premium
$575
Weekly ROSCorner Peel*
Premium
$575
Weekly ROSFloorboard*
Premium
$575
Weekly ROSPage BreakInterstitial*
Premium
$575
Weekly ROSTower*
Premium
$575
Sites Include: Arlington Citizen-Journal, Colleyville Courier, Grapevine Courier, Keller Citizen, Mansfield News-Mirror, Southlake Journal, Times-Register, Weatherford Telegram.Premium ad positions will run weekly across the designated community site’s homepage and section fronts. Add $100 additional per page to the above rate for any fixed page positioning.
Digital Advertising 2017 Rates | star-telegram.com/mediakit 5
Fort Worth-Arlington Metro Area Zone MapIncludes Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwVarsity.com, Yahoo! Local and DFW Local Community Sites
FW Southwest
FW West
Johnson County
Parker County
HEB
Haslet Justin Argyle Saginaw
FW Central
Granbury
South Arlington Mansfield Kennedale
Southlake Keller GV CV FM Roanoke
Watauga NRH Haltom
Arlington Northeast
Arlington Northwest
Dallas/Fort Worth Internatio
Tarrant
Johnson
Parker
DentonWise
Ellis
Dallas
Hood
35
30
20
820
635
35
20
2030
20
Micro ZonesARLINGTONnn Northeast Arlington 75050, 75051, 75052, 76004, 76005, 76006, 76007, 76010, 76011, 76014
nn Northwest Arlington 76012, 76013, 76015, 76016, 76019, 76094, 76112, 76124
nn South Arlington, Mansfield, Kennedale 75054, 76001, 76002, 76003, 76017, 76018, 76060, 76063, 76065, 76096, 76140
NORTHEASTnn Southlake, Keller, GV, CV, FM, Roanoke 75022, 75028, 75077, 76034, 76051, 76092, 76099, 76226, 76244, 76248, 76262
nn Watauga, NRH, Haltom 76106, 76111, 76117, 76118, 76137, 76148, 76161, 76164, 76180, 76181, 76182
nn HEB 76261, 76021, 76022, 76039, 76040, 76053, 76054, 76095, 76155
Flower Mound, Lewisville, Coppell 75022, 75028, 75067, 75057, 75019
WEATHERFORDnn Granbury 76035, 76043, 76048, 76049, 76070, 76077, 76462, 76467, 76476
nn Parker County 76008, 76020, 76066, 76082, 76085, 76086, 76087, 76088, 76098, 76439, 76485, 76487, 76490
FORT WORTHnn FW Central 76103, 76104, 76105, 76110, 76115, 76119
nn FW Southwest 76036, 76109, 76122, 76123, 76126, 76129, 76132, 76133, 76134, 76163, 76185
nn FW West 76101, 76102, 76107, 76108, 76133, 76114, 76116, 76121, 76127, 76135, 76147
nn Haslet, Justin, Argyle, Saginaw 76023, 76052, 76071, 76073, 76078, 76131, 76177, 76179, 76225, 76234, 76247, 76270, 76426, 76431
nn Johnson County 76009, 76028, 76031, 76033, 76044, 76050, 76058, 76059, 76061, 76084, 76093, 76097
Network Zones
Fort Worth/ArlingtonMetro AreaDenton County
Hood County
Johnson County
Montague County
Palo Pinto County
Parker County
Sommervell County
Tarrant County (home county)
Wise County
Digital Advertising 2017 Rates | star-telegram.com/mediakit6
Dallas Metro Area Zone MapIncludes Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwVarsity.com, Yahoo! Local and DFW Local Community Sites
Dallas
Rowlett
Plano/McKinney/Frisco
Lancaster/Wilmer/Hutchins
Irving
Mesquite
Cedar Hill/Duncanville
Garland
Farmersville/Lavon/Blue Ridge
Downtown
Carrollton/Farmers BranchRichardson/Addison
Highland Park/University Park
Dallas/Fort Worth International
Dallas Love Field
Micro ZonesARLINGTONnn Carrollton/Farmers Branch 75001, 75006, 75011, 75229, 75234, 75244, 75378, 75379, 75381
nn Cedar Hill/Duncanville 75104, 75106, 75115, 75116, 75123, 75137, 75138, 75249
nn Dallas 75203, 75208, 75210, 75211, 75212, 75215, 75216, 75217, 75222, 75223, 75224, 75226, 75227, 75232, 75233, 75236, 75237, 75241, 75246, 75253, 75260, 75262, 75263, 75264, 75265, 75266, 75267, 75315, 75336, 75339, 75342, 75371, 75376, 75398
nn Downtown 75201, 75202, 75204, 75207, 75214, 75219, 75242, 75250, 75270, 75313, 75359
nn Farmersville/Lavon/Blue Ridge 75098, 75121, 75164, 75166, 75173, 75407, 75409, 75424, 75442, 75454, 75485
nn Garland 75041, 75042, 75047, 75218, 75228, 75231, 75238, 75243, 75355, 75357, 75374, 75382
nn Highland Park/University Park 75205, 75209, 75225, 75206, 75221, 75360, 75372
nn Irving 75014, 75015, 75016, 75017, 75019, 75038, 75039, 75060, 75061,75062,75063, 75220, 75235, 75245, 75247, 75354, 75356
nn Lancaster/Wilmer/Hutchins 75134, 75141, 75146, 75159, 75172
nn Mesquite 75149, 75150, 75180, 75181, 75182, 75185, 75187
nn Plano/McKinney/Frisco 75002, 75009, 75013, 75023, 75024, 75025, 75026, 75034, 75035, 75069, 75070, 75071, 75074, 75075, 75078, 75086, 75093, 75094, 75097, 75252, 75287, 75370
nn Richardson/Addison 75044, 75045, 75080, 75081, 75082, 75083, 75085, 75230, 75240, 75248, 75251, 75254, 75367, 75380
nn Rowlet 75030, 75040, 75043, 75046, 75048, 75049, 75088, 75089
Network Zones
Dallas Metro AreaCollin County
Dallas County (home county)
Ellis County
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