digital audience report may 2018...4 uefa champions league live 177,607 5 neighbours 146,707 6...

Digital Audience Report

May 2018

2

DIGITAL SERVICE USAGE

49% of Irish adults use a digital service

from RTÉ every week

49%

3

RTÉ NEWS NOW APP

4

RTÉ NEWS NOW APP

RTÉ News Now is the Number 1

news and entertainment app in

Ireland

No. 1 News

App

1.9m App

Downloads

-

100,000

200,000

300,000

400,000

500,000

600,000

700,000

Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18

UNIQUE BROWSERS PER MONTH

PAGE VIEWS PER MONTH

-

20,000,000

40,000,000

60,000,000

80,000,000

100,000,000

Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18

PAGE VIEWS PER APP VERSION

0.4%

iOS

Android

Windows

8

RTÉ.IE

9

RTÉ.IE

RTÉ.ie is the Number 1 multi-

media website in Ireland with

1.2m Irish users aged under 65

and 6m unique browsers per

month.

The average visit on RTÉ.ie is longer

than Irish Times, Independent and The

Journal.

Ireland’s No. 1 Multi-Media

Website

7.9 mins Average visit

6.4 million Monthly Unique

Browsers

(Source: Global Web Index Q1-Q4 2017; comScore Dax)

UNIQUE BROWSERS PER MONTH

-

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18

PAGE VIEWS PER MONTH

-

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

70,000,000

80,000,000

Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18

PAGE VIEWS PER DEVICE

2%

Computer

Mobile

Tablet

Other/Unknown

13

RTÉ PLAYER

14

RTÉ PLAYER

RTÉ Player is the Number 1

broadcaster video on demand

service in Ireland with 1m users

aged under 65 in the last month

2.9m RTÉ Player App

Downloads

Ireland’s

No. 1 VOD

5m

Total Streams

per month

(Source: Global Web Index Q1-Q3 2017; comScore Dax)

15

Top Programmes

Programme Streams

1 Home and Away 523,738

2 Fair City 464,847

3 EastEnders 363,752

4 UEFA Champions League Live 177,607

5 Neighbours 146,707

6 Can't Cope, Won't Cope 126,153

7 The Handmaid's Tale 108,825

8 The Late Late Show 102,267

9 UEFA Champions League Live Final 93,392

10 The Sunday Game Live 91,938

11 The Late Late Show Extras 90,958

12 Prime Time 81,030

13 RTÉ News: Six One 68,275

14 Eurovision Song Contest Final 2018 67,861

15 Grey's Anatomy 65,928

16 Claire Byrne Live 61,741

17 Home and Away Extras 61,414

18 Fair City Extras 56,701

19 RTÉ News: Nine O'Clock 55,044

20 Latest News and Weather 54,214 May 2018 Excludes Sky

STREAMS BY DEVICE

26.6%

26.5%

28.6%

7.1%

7.9%

5.6% Computer

Tablet

Mobile

TV Platform Operator

Connected TV

Other/Unknown

AUDIENCE TARGETING FAIR CITY EASTENDERS HOME & AWAY

SHORTLAND

STREET NEIGHBOURS

ALL ROUND TO

MRS BROWN’S

FRANCIS

BRENNAN’S

GRAND TOUR

Male x

Female x x x x x x

Female 18-34 x x x

Main Shopper + Kids x x x x x

RTÉ

INVESTIGATES

THE ROAD LESS

TRAVELLED

A WILD IRISH

YEAR THE GAME

EUROPEAN

CHAMPIONSHIPS

(MULTI-SPORT)

THE GAA

CHAMPIONSHIP

Male x x x x x

Female x

Male 18-34 x x

Female 18-34

Main Shopper + Kids x x x

The crosses to the

right indicate the

over-indexing

audiences

(compared to

RTÉ Player

average).

Programmes will

also reach other

audiences in large

volumes

AUDIENCE

DEMO RTÉ.IE NEWS &

BUSINESS SPORT LIFESTYLE RTÉ PLAYER

RTÉ NEWS

NOW APP

RTÉ PLAYER

APP

Male 112 114 145 73 107 118 104

Female 88 86 67 126 93 83 96

Male 18-34 112 109 165 110 151 106 131

Female 18-34 100 95 110 118 126 94 124

Main Shopper + Kids 102 105 97 156 102 116 101

Audience targeting

across RTÉ Online

services

AUDIENCE TARGETING

Source: TGI

19

REACH

RTÉ has an online

user base of 1.25m

adults in Ireland

01 208 330

mediasales@rte.ie

www.rte.ie/mediasales