digital cookie july 001/07

HHHOOOWWW $$$OOOCCCIIIAAALLL MMMEEEDDDIIIAAA WWWOOONNN TTTHHHEEE WWWOOORRRLLLDDD CCCUUUPPP!!!

Continue! PG1

It is often said that FIFA is full of non ethical people, but who still happen to know how to tell a good story. The event has been able to generate an insane amount of storylines exposing social hills, country’s cultural flaws, glory, hapiness, joy, national embarrassement, half-naked girlfriends in bikinis… Boys, girl, teen-agers, adults,…all ages end-up mixed into this vast storylines washing-machine, that even involved an octopus in 2010 ! How did social media fare into that snakepit, then ? It thrived by fuelling even more storylines showcasing the power of Facebook, Twitter, Instagram, Vines,…to create, generate, inflate, …In many ways, social media did what it does best : DISRUPT! LET’S SEE HOW>>

DIGITAL COOKIE JULY 2014 UPDATE 001/07

FFFIIIFFFAAA??? *** ***FFFooooootttbbbaaallllll’’’sss wwwooorrrlllddd gggooovvveeerrrnnniiinnnggg bbbooodddyyy

2

The world cup has enabled the creation of spiral of digital storytelling tools that will stay with us or enter the ‘Napster void’. FACEBOOK ‘Fan Map’ offers an interresting tool enabling you to rate your favorite idol on an interactive maps revealing all sorts of stats. A great tool for storytellers, marketers, a unique insight for whoever wants to link with a like-minded fan, in far reaching parts of the globe !

2/4

3

3/4

Continue!

>> NETBASE: HOW THE US FELL IN LOVE WITH SOCCER !

Well almost J ) => The map reveals the number of World Cup-related messages all over the US. There is still some work to be done in the hinterland (white states); while say ‘Hispanic’-speaking states are involved in unprecedented ways. And yes, Tim Howard could save this map too! (A famous ‘Meme’ on Twitter)

4

4/4

1000 READERS CANT BE WRONG!! >> GET IN TOUCH!! >=>

Biiiien! J )

And FIFA’s phone app becomes one of the fastest downloaded app, EVER !

Online Community Manager pitch by Hermann Djoumessi, MA

borderlinetv2013@gmail.com @borderlinetv