digital cookies- april 2015 - presoafpinception

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Inception Buzz A #Social Media recipe By Hermann $upermatrix Djoumessi April 2015

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Purpose of Presentation

❖  What do you give to the man who has everything?

❖  The question was asked to the (French) Social Media search engine, #Qwant in April 2015.

❖  Most would agree that this is a general question, which warrants rather ‘general’ answers based on context, philosophy, race, politics, economics, etc…

❖  However, we decide to pay attention to wha t t he ne two r k had t o o f f e r . #Measurement #FrenchTech

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Purpose of Presentation ❖  However the answers were very ‘specific’ and some even had medias attached to it ! We

asked ourselves the question of how do you get to that stage, where you are able to introduce an idea, a concept, a product,… into most Search engines and social media networks?

❖  Moreover, we wanted to assess the most efficient way of dragging back the targeted traffic generated by social media profiles into a conversion portal (blog, website, ..)

❖  That question was asked to the (French) Social Media search engine, #Qwant.

❖  Most would agree that this is a general question, which warrant, rather ‘general’ answers based on context, philosophy, race, politics, economics, etc…

❖  However, we decide to pay attention to what the network had to offer. #Measurement

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Inception Buzz

❖  Which meant only one th ing: Someone or something had to take part in the inception of the idea into the search engine.

❖  We looked at some of those ‘quasi-#Jedi mind tricks’ as played by the # V o l k s w a g e n c o m m u n i t y management team, during the last France-Brazil at the stade de France in March 2015.

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Inception by LED

❖  Using the rolling led screen within the arena, the Volkswagen Social Media Team, connected with the TV viewing fans and played their inception buzz by writing ‘Volkswagen’ with a ‘W’ like this: ‘Wolkswagen’

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Buzz after Inception

❖  The fans and the viewing community reacted as expected: ‘There’s a mistake !!’

❖  -> Words went around: “ Check on the led screen, there’s a mistake, blah blah..

❖  -> #Twitter went wild of course! …And second-screen TV was en te r i ng ma ins t ream football! With ‘Volkswagen’ following close on its coattail.

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Social Media Inception

❖  Volkswagen, the partner was allowed to tweet from within the arena, inside the ‘Social Media Room’

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❖  Which brings us to the key element to consider when trying to establish an idea or a point of view, or a product that you would like to submit to a community.

❖  That inception within a search engine or a social network requires to be done via one main feed and that is the BLOG.

❖  Yes, at the beginning was the Blog …

Social Media Objectives

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Social Media Goals

❖  CHECKLIST FOR FULL SOCIAL MEDIA #INCEPTION (1):

❖  A Blog that is fully SEO-optimized

❖  A #Facebook page optimised with Facebook ads. Facebook ability to create or be part of groups has opened new channels for focus-driven content marketing.

❖  A #Twitter account optimized with Twitter ads. Twitter virality and high media profile makes it unavoidable for any social media strategy.

❖  A #Google+ account is important for its ability to enable SEO & SMO improvements, at the same time.

❖  Those are fundamentals.

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Social Media Goals

❖  CHECKLIST FOR FULL SOCIAL MEDIA #INCEPTION (2):

❖  A #Linkedin page that will yield business-to-business tract ion & influence (PR, recruiting & sales) as well as, using the network ability to create multiple groups

❖  –> The page needs to be optimised first via a premium profile, then through the Linkedin ads and the Linkedin sales setup. The #Linkedin page can eventually be linked to a #sl ideshare prof i le ( to publ ish whitepaper & corporate messages)

Reactions by #CM, Community Manager to TweetFoot launch in March 2015

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Social Media Buy-in

❖  SOCIAL MEDIA CHECKLIST FOR FULL SOCIAL MEDIA #INCEPTION (3):

❖  A #Pinterest page, if in possession of original photographic content. The page should be optimized with Pinterest ads.

❖  > According to many researches, any inception set within the fashion, PR, women interest, … landscape would benefit from a #Pinterest profile & campaign too…

Reactions by #CM, Community Manager to TweetFoot launch in March 2015

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Social Media Buy-in

❖  SOCIAL MEDIA CHECKLIST FOR #INCEPTION (4):

❖  Snapchat, Instagram, whatsapp,… are highly viral photographic social medias. They will become sooner rather than later, fundamentals for any inception, especially when dealing with millenians (Born or active in the 2000’s)

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Social Media Buy-in

❖  SOCIAL MEDIA CHECKLIST FOR #INCEPTION (5):

❖  #Scoop-it, #Tagboard, #Wordpress, social walls,… > You must add to that list any other networks that you have come across through research, benchmarking or monitoring

#WOLKSWAGEN reactions on #Tagboard

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Social Media Integration

❖  CLOSE YOUR #INCEPTION ‘LOOP’ BY INTEGRATING SOCIAL MEDIA WIDGETS ONTO YOUR WEBSITE. #INCEPTION (6):

❖  Embed the different widgets, ‘like’ buttons, etc… that will drag back to your website/blog, targeted leads and audience. Enable a Pop-up on your website if you want to further the relationship or activate your social selling (Pop-up, entry forms, contests, articles,..)

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#Inception Buzz

A #Social Media recipe April 2015

Social Media Manager

pitch by Hermann Djoumessi, MA

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