digital dance march 2012

Digital Digital

DanceDance

Making use of the

Social Media

Revolution

© The White Light Company

Dance in ScotlandDance in Scotland

20102010--20112011

•• 19% took part in a dance activity 19% took part in a dance activity

•• 51% of the NE of Scotland took part in dance 51% of the NE of Scotland took part in dance

•• 79% of the population of Edinburgh and South 79% of the population of Edinburgh and South

Scotland took part in danceScotland took part in dance

•• 19 of the 32 Scottish local authorities have dance 19 of the 32 Scottish local authorities have dance

development officers development officers

© The White Light Company

Why?Why?EnthralledEnthralled

EngrossedEngrossed

EmotionalEmotional

ExperienceExperience

UniqueUnique

LiveLive

MusicMusic

VisualsVisuals

CostumesCostumes

SkillSkill

WowWow

ImpossibleImpossible

ExhaustingExhausting

GymnasticsGymnastics

PhysicalPhysical

PowerfulPowerful

BalanceBalance

CoCo--ordinationordination

ControlControl

HappyHappy

DifferentDifferent

ExpressionExpression

BeautyBeauty

TalentTalent

GraceGrace

Perfection Perfection

MovementMovement

BodyBody© The White Light Company

Why Not?Why Not?

• Intimidating

• Risky

• Going it alone

• Time

• Copy

• Trust

• Knowledge

• Choice

• Cost

© The White Light Company

© The White Light Company

1. Offers you a FREE communication tool

2. Measures your success

3. Strengthens relationships with existing audiences

4. Creates relationships with new people

5. Raises awareness and gives you higher visibility

6. Send out reminders, special offers, prize draws etc

7. Build up an interactive, social network of fans

What can Social Media do?What can Social Media do?

And More…

1. Valuable feedback and insight into who your audiences are

2. Your content is shareable, creating that Viral effect

3. Makes it easy for people to find you

4. Keep up to date with news and conversations

5. Stay in touch with other organisations

6. Recruiting staff or volunteers

© The White Light Company

Social Media Facts 2011•• People spend 1 out of every 6 minutes on Social NetworksPeople spend 1 out of every 6 minutes on Social Networks

•• There are 150 million Blogs online There are 150 million Blogs online

•• 60,000 websites are added to the internet every day60,000 websites are added to the internet every day

•• YouTube has 490 million unique users who visit every monthYouTube has 490 million unique users who visit every month

•• You Tube users upload 35 hours of video every minute You Tube users upload 35 hours of video every minute

•• Facebook has 600 million active users Facebook has 600 million active users

•• Each Facebook user spends on average 15 hours and 33 minutes a mEach Facebook user spends on average 15 hours and 33 minutes a month on onth on

the site the site

•• Twitter handles 155 million tweets dailyTwitter handles 155 million tweets daily

•• Twitter is adding nearly 500,000 users a day Twitter is adding nearly 500,000 users a day

•• People upload 3,000 images to People upload 3,000 images to FlickrFlickr every minuteevery minute

•• Google+ was the fastest social network to reach 10 million usersGoogle+ was the fastest social network to reach 10 million users at 16 daysat 16 days

Social Media PlatformsSocial Media Platforms

© The White Light Company

BloggingBlogging

• Blogging is about branding

• The stream of consciousness,

• personality,

• interests,

• tonality and opinion of your brand

• More compelling and engaging

Use Blogging to:

• Communicate your view point

• Celebrate work

• Provide updates

• Make announcements

• Ask questions

• Start conversations

• Respond to comments from others

Remember no Blog is an island – Connect

TwitterTwitter

• Micro-blogging (140 characters)

• Delivers short, sharp and sweet messages

• Twitter is about information dissemination and Niche targeting

Use it to:

• Develop personal branding

• Direct traffic to sites, blogs, podcasts, videos, images, comments etc

• Organisation happens through #tags

• Collate tweets around topics

© The White Light Company

You TubeYou Tube• The home of Online Video

• Other sites - vimeo, viddler and videojug

• You will have to work hard to carve out a viewership

Use it to:

• Set up a You Tube Channel, and brand it.

• Create, Collect and Share video content

• Create playlists

• Tell a story

FacebookFacebook

• Is THE social connection platform

• Fan pages for businesses with

vanity URLs helps grow your network

• Builds awareness

• Links new prospects through news

feeds of your followers

Use it to:

• Create a hub rooted in sociability

• Upload images, video, thoughts, opinions and links

• Create a dialogue with audiences to ask questions to and seek feedback from

• It is not a one-way advertising platform!

LinkedinLinkedin

• An online rolodex

• Create a professional profile and sell yourself

• Include your professional experience, fields of interest and expertise

• Add in contacts

• Helps to widen the net

Use it to:

• Link to people you know professionally

• Keep people informed about what you are doing or looking to be involved in

• But you need to stay interested in what everyone else is saying too

Before you startBefore you start……

Ask yourself the following questions

1. What do you hope to achieve?

2. Who are you talking to?

3. How does SM align with your

brand?

4. What are your resources?

5. What do you know about the

media?

6. How will you handle interactions

and dialogue?

7. Who will be responsible in the

long-run?

8. How will you integrate these

platforms?

9. How will you distribute?

© The White Light Company

http://www.youtube.com/user/AnaheimBallet?gl=GB

http://www.youtube.com/watch?v=q0FYNHMkNu0&context=C3c27583ADOEgsToPDskI0bV_EzhAOvNuZYXj2dgAO

http://www.dance-tech.net/

http://www.danceplug.com/

http://ballettothepeople.com/blog/

http://leotardsandthebunsinthem.wordpress.com/

http://www.smallpetitklein.com/

http://www.facebook.com/smallpetitklein

http://twitter.com/#!/smallpetitklein

Connecting your online profilesConnecting your online profiles

Thank you

Tweet me @HIArtsAudiences

FB me

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HIArtsAudienceDevelopment

or email me sian@hi-arts.co.uk

Visit

www.hi-arts.co.uk/

services/audience-development