digital data indonesia 2014
Post on 28-Nov-2014
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MediaWave2014
IN MILLION
INDONESIA INTERNET
USERSAPJII
PROJECTION FOR 2014
107 MILLIONINTERNET USER IN
INDONESIA
*Sources: APJII (Asosiasi Pengguna Jasa Internet Indonesia), 2014
DEMOGRAPHIC BY
GENDER
*Sources: APJII (Asosiasi Pengguna Jasa Internet Indonesia), 2012 & We Are Social SG, 2014
48.4%48.4%
51,5%51,5%
DEMOGRAPHIC BY
AGE
*Sources: APJII (Asosiasi Pengguna Jasa Internet Indonesia), 2012
DIGITAL IMMIGRANTThis older generation knew internet when they were an adult. Need to learn and adapt
DIGITAL NATIVEThis younger generation born and living in the internet era. They tend to make trends in cyber
INTERNET USER IS DOMINATED BY YOUNGER GENERATION
12-34 YO
INDONESIA MEDIA
CONSUMPTION
*Sources: Nielsen, eMarketer 2012
Television43.5%
Internet30.4%
Radio17.4%
Newspaper8.7%
INDONESIAN DIGITAL
BEHAVIOUR
INDONESIANS SPENT
+3 HOURSON INTERNET A DAY
*Sources: Nielsen, eMarketer 2012
78%Share product via Social Media
14%Online shopping using Gadget
28%Shopper still buy things from store/offline
INDONESIAN
LIKES TO…
*Sources: Survei Indeks e-Commerce, Rakuten 2013
*Sources: Wikipedia 2013, Alexis Gravel
70% Facebook user in Indonesia UNDER 25 YO & 75% Facebook user in
Indonesia ACCESING VIA MOBILE
INDONESIA IS
4TH LARGESTFACEBOOK POPULATION IN THE WORLD
JAKARTA AS TOP CITIES TWITTER(% OF GLOBAL TWEET)
2,4 %TWEETS ARE SENT PER SECOND
385 TWEETS
*Sources: Social Bakers, Forbes 2012 & Semiocast, July 2013
23 MILLION USERS IN THE WORLD
4 MILLION USERS IN INDONESIA
Source: Dave Morin, CEO Path’s statement, 2014
LINKEDIN in INDONESIA
2,6 MILLION TOTAL LINKEDIN USER in INDONESIA
OIL&ENERGY, TELCO, IT
3 BIGGEST INDUSTRIES WHOSE USED LINKEDIN
Source: Linkedin 2012, Socialbakers 2013
“You Can’t Improve What You Can’t Measure, You Can’t Measure What You Can’t Analyze, You Can’t Analyze What You Can’t Monitor.” - MediaWave
Thank You!JAKARTA OFFICE :Senayan Trade Center, 2nd floor, no.19Jl. Asia Afrika - Pintu IX Gelora SenayanJakarta Pusat 10240, Indonesia.
BANDUNG OFFICE :Parahyangan Business Park Blok D No.5 The Suites MetroJl Soekarno Hatta No.389 BandungTel/Fax: (022) 87793101, 87793123
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