digital dealer 18 - it’s not about likes it’s about sales
Post on 15-Jul-2015
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It’s NOT Social Media it’s Social Commerce – It’s Not about Likes It’s about Sales
KATE FROST & AJ MAIDA
Kate Frost | Kate Frost Inc | President | kate@katefrostinc.comAJ Maida | Papa’s Dodge | Director Digital Marketing | ajmaida@papasdodge.com
@katefrost_inc | @ajmaida
AJ Maida@ajmaida/papasdodgejeepajmaida@papasdodge.com
Kate Frost@katefrost_inc/katefrostinckate@katefrostinc.com
TAKEAWAYS
• How to get sales from Social
• Ways to drive traffic to your website
• Types of content that works
• It’s called a strategy because you need to strategize
@katefrost_inc | @ajmaida
ADVERTISING OPTIONS
@katefrost_inc | @ajmaida
1. Boosted Posts2. Polk Data – in or near market3. Custom Audience – email match
CUSTOM AUDIENCE
@katefrost_inc | @ajmaida
FUNNY3 DAYS
160 CLICKS
.14 A CLICK
24 HOURS
41 CLICKS
.18 A CLICK
GET STARTED!
@katefrost_inc | @ajmaida
FUNNY• Strategize
• Develop content
• Get it seen
• Track the results & adjust accordingly
Kate
Full Name:
Company:
Job Title :
Email:
Kate Frost
Kate Frost Inc.
President
kate@katefrostinc.com
Share an important takeaway you received from this sessionusing hashtag #DD18 for a chance to win an iPad.
Aj
Full Name:
Company:
Job Title :
Email:
Aj Maida
Papa’s Dodge
Director Digital Marketing
ajmaida@papasdodge.com
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