digital engagement across the pb lifecycle

Digital Engagement Across the PB Lifecycle2nd Intl. Conference on Participatory Budgeting in the US and Canada

May 5, 2013Tim Bonnemann

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Digital Engagement

The use of information and communications technologies to support, enhance or extend public participation and civic engagement processes.

1.The PB Cycle

PB Chicago: TimelineSource: http://www.pbchicago.org/timeline.html

PB Chicago: 5 Main StepsSource: http://www.pbchicago.org/about-participatory-budgeting.html

PB Chicago: 5 Main StepsSource: http://www.pbchicago.org/about-participatory-budgeting.html

Ideation

Refinement

PresentationDecision

Tracking

0. Project Initiation

Preparation

PB Chicago: 5 Main StepsSource: http://www.pbchicago.org/about-participatory-budgeting.html

Ideation

Refinement

PresentationDecision

Tracking

0. Project Initiation

Preparation

Digital Engagement!

2.Digital Engagement Planning Process

Simplified Flow

• Define objectives

• Analyze environment (internal & external)

• Explore & select technology options

• Design engagement plan

• Implement

• Iterate

Simplified Flow

• Define objectives

• Analyze environment (internal & external)

• Explore & select technology options

• Design engagement plan

• Implement

• Iterate

S!"r! #$r$!

Simplified Flow

• Define objectives

• Analyze environment (internal & external)

• Explore & select technology options

• Design engagement plan

• Implement

• Iterate

D%&’! '!"r! #$r$!

S!"r! #$r$!

Digital Engagement Framework by inspiredbycoffee.comSource: http://www.digitalengagementframework.com/framework.html

Digital Engagement Framework

3.Key Players and Goals (Tasks/Objectives)

Key Players1. PB Organizers

2. Steering committee

3. Participants

4. Delegates

5. Government

Project InitiationKey player Task/activityOrganizers Internal collaborationOrganizers

Outreach (recruit steering committee)

Steering Committee Briefing/education (PB intro)Steering CommitteeInternal collaboration

Organizers Documentation (rules)OrganizersPress/PR

AssembliesKey player Task/activityOrganizers Outreach (recruit participants)Participants Briefing/education (PB intro,

rules)Participants

Brainstorming/deliberationOrganizers Documentation (ideas)Organizers

Press/PR

Delegate MeetingsKey player Task/activityDelegates Interface with government/

expertsDelegates

Internal collaborationOrganizers Documentation (draft proposals)Organizers

Press/PR

Project ExposKey player Task/activityOrganizers Outreach (recruit participants)Participants Review draft proposalsParticipants

Provide feedbackDelegates Answer feedbackDelegates

Internal collaborationOrganizers Documentation (final proposals)Organizers

Press/PR

Community VoteKey player Task/activityOrganizers Outreach (recruit participants)Participants VoteOrganizers Documentation (voting results)Organizers

Press/PR

ImplementationKey player Task/activityGovernment ImplementationOrganizers Documentation (progress

report)Participants MonitoringOrganizers Press/PR

Other Players

• Volunteers

• Media

• Non-participating public

• Researchers/observers

• Miscellaneous

Questions to Consider

• What are the staffing needs to run the engagement well?

• How can technology support participants in taking on roles beyond simply providing input (e.g. outreach, peer-to-peer tutoring)?

• How might technology support capacity building and bridging digital divides?

• How will you measure success?

4.Tool Categories

Press/PR

• Website

• Email

• Email newsletter

• Social media

• SMS

Outreach

• Email newsletter

• Social media

• Media partners

• Phone banking

• Robocalls

• SMS

• Mobile kiosks

• Apps

Input Gathering

• Website (comment form)

• Email

• Specialized applications (ideation, group brainstorming, deliberation)

• Social media

• Phone/voicemail

• SMS

Collaboration

• Groupware

• Wiki

• Email

Voting

• Online surveys

• E-voting

Thanks!Questions?@planspark #pbconftim@intellitics.com