digital ethnography and iot: curiously cognitive computers in retail

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Revealing Insights for Clear Decisions

Digital Ethnography and IoTCuriously Cognitive Computers in Retail

June 2015

2 Revealing Insights for Clear Decisions

Observation Is Becoming A Non-Human Task

Technology that helps us SENSE, INTERPRET and

REACT to consumer behavior is changing how

we use research.

3 Revealing Insights for Clear Decisions

Omni-ChannelRetail

Digital

MobileSocial

Online

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Bringing Physical Up To Digital Speed

5 Revealing Insights for Clear Decisions

Example Case Study

Retail

Sales Data

Websites & Apps

6 Revealing Insights for Clear Decisions

A New Mindset About Data CollectionLicense Plate Recognition Cameras

I can help you understand how many customers visited a specific

area of your retail location.

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It’s 9:30 AM; I see a 2004 Blue Ford Mustang and a 2012

Red VW Jetta…

Gathering More Data from Physical EnvironmentMake Model Recognition

8 Revealing Insights for Clear Decisions

Sensors Serve as Tech Equivalent to Human Researcher Wi-Fi Analytics

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Observing Customer Flow Through Retail FootprintVideo Heat Maps

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Understand Directional Movement of CustomersVideo Path Maps

65 %

10 %

25 %

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Change the Environment on The FlySense and React with Dynamic Digital Displays

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Researchers Pre-Wired for IoTExperienced in Analyzing Data in Context

Research

Internet

of

Things

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Machine Learning At Robot SpeedsProcess on the Fly to Find Patterns

LPR

Wi-Fi

Video

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Processing IoT Data in Real TimeFinding Patterns and Making Recommendations

Data Analytics Insights Action

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Real Time DecisionsDepend on Real Time Data Processing

Dynamic Delivery

Agile Strategy

Continuous Insights

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Enhancing the Customer Journey

Read consumers’

Reviews of me.

Effortless Shopping!

Reserved Parking is the BEST!

17 Revealing Insights for Clear Decisions

Enhancing the Customer Journey

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New Skills – Evolving Analytics

Anytime Anyhow Anywhere Any Device Human Touch

@

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Three Principles for Delivering a Great Service Beyond Omni Channel

1

2

3

Think Beyond Transactions to Relationships

Design for Experiences, Not Channels

Build an Experience-based Architecture

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Technology Amplifies the Power of ResearchDigital Improves What’s Humanly Possible

You’re pretty curious for a computer… and you captured details that weren’t humanly possibleI’ve calculated that

working together saves time and adds context.

21 Revealing Insights for Clear Decisions

THANK YOUMike CourtneyFounder and CEO Aperio Insights mike@aperioinsights.cominsights.com 469-363-0109

Padma DuvvuriVice President, Internet of Things

GlobalLogicpadma.duvvuri@globallogic.com

619-746-4502www.globallogic.com