digital experiences for artists and arts organizations
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Jazz logo
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November 9, 2014
@bizmonides @jazzdotorg #nampc #ArtsEngage
Digital Programming:
the new frontier in arts engagement
• Consider audience trends
• Define digital experiences
• Categories and examples
• Best Practices
@bizmonides @jazzdotorg #nampc #ArtsEngage 3
Senior and Baby Boomer
internet/social usage• 27.4 million adults over 55 use social media
– 53% of 65+; 70% daily users
– 77% of 50-64
• Baby Boomers average 27 hours/wk on internet
• 18% of twitter users are over 50
• 1 in 3 seniors who go online use social media
• Infographic: http://www.womma.org/files/large/4a36685e14af2da
@bizmonides @jazzdotorg #nampc #ArtsEngage 4
Internet use is ubiquitous
@bizmonides @jazzdotorg #nampc #ArtsEngage 5
Social media usage isn’t far behind
More people want to experience your art
– and related content –
than can or will ever come through your physical doors.
@bizmonides @jazzdotorg #nampc #ArtsEngage 6
Will you deny them opportunities to engage?
Digital ExperiencesWays to experience and/or interact with your art and content online
• Formats– Video
– Audio
– Photos
– Graphics
– Text
– Multimedia
– Interactive
• Platforms – Social media
– Apps
– Your website(s)
@bizmonides @jazzdotorg #nampc #ArtsEngage 7
What about the cost?
• Feasible with no cash outlays.
• 5 Requirements: Goals, strategy, curiosity, smartphone, time.
• Take it to the next level:Livestream account (free), better camera, GoPro or Google Glass, small digital marketing budget
@bizmonides @jazzdotorg #nampc #ArtsEngage 8
Types of Digital Experiences
• Educational
• Interactive / User Generated Content
• “2nd Stage”
• Curatorial
• “Making of” a real world event
• Promotional
• Programmatic
@bizmonides @jazzdotorg #nampc #ArtsEngage 9
@bizmonides @jazzdotorg #nampc #ArtsEngage 10
#social201+++#tlcc2014++++@bizmonides++++@jalcnyc+@bizmonides @jazzdotorg #nampc #ArtsEngage 11
@bizmonides @jazzdotorg #nampc #ArtsEngage 12
http://new.livestream.com/jazz
Tips
• Consistency is key
• Repurposing is encouraged
• Analyze what you can
• Stay curious
• Stay focused
@bizmonides @jazzdotorg #nampc #ArtsEngage 13
Above all else
• Find your niche
• Make emotional connections
@bizmonides @jazzdotorg #nampc #ArtsEngage 14
@bizmonides @jazzdotorg #nampc #ArtsEngage 15
#social201+++#tlcc2014++++@bizmonides++++@jalcnyc+
@jalcnyc social strategy
• Put jazz in context
• Show, don’t tell
• Engage the audience
@bizmonides @jazzdotorg #nampc #ArtsEngage 16
This presentation is available
online
• bit.ly/nampc-arts-engage
@bizmonides @jazzdotorg #nampc #ArtsEngage 17
@bizmonides @jazzdotorg #nampc #ArtsEngage 18
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