digital first: a philosophy (collaborate bristol 2014)

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Simon Norris' presentation Digital First: A Philosophy from Collaborate Bristol on the 12th November 2014. We live in a world of ever changing and increasing digital complexity. The digital world today is very different to the world that started 25 years ago. How we use technology. The places in which we consume content, collaborate with people and share experiences are totally woven into the fabric of our lives.

TRANSCRIPT

DIGITAL FIRST:

A PHILOSOPHY

Simon Norris

http://img.ibxk.com.br/2014/05/29/29141143902585.jpg

1991

http://www.toptenz.net/wp-content/uploads/2014/11/internet10.jpg

“The Power of the Web is in it’s universality.

Access by everyone regardless of disability is

an essential aspect.”

Tim Berners Lee

http://static.guim.co.uk/sys-images/Guardian/Pix/audio/video/2014/3/12/1394620003067/Tim-Berners-Lee-inventor--018.jpg

ACT I

PAST PRESENT FUTURE

1989Simon Norris

1990

1991Simon Norris

1992

1993

http://cscie12.dce.harvard.edu/lecture_notes/2007-08/20080130/images/mosaic.png

1994

http://b-software.biz/images/imagens/w3c.png

1995

http://www.theatlantic.com/technology/archive/2012/10/here-is-the-first-book-ever-ordered-on-amazon/264344/

45 million people are

using the internet

1996

http://cscie12.dce.harvard.edu/lecture_notes/2007-08/20080130/images/mosaic.png

1997

http://cscie12.dce.harvard.edu/lecture_notes/2007-08/20080130/images/mosaic.png

1998Simon Norris

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1999

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2000Simon Norris

http://cscie12.dce.harvard.edu/lecture_notes/2007-08/20080130/images/mosaic.png

2001

http://cscie12.dce.harvard.edu/lecture_notes/2007-08/20080130/images/mosaic.png

544 million people

are using the internet

2002Simon Norris

http://cscie12.dce.harvard.edu/lecture_notes/2007-08/20080130/images/mosaic.png

2003Simon Norris

http://cscie12.dce.harvard.edu/lecture_notes/2007-08/20080130/images/mosaic.png

2004Simon Norris

http://cscie12.dce.harvard.edu/lecture_notes/2007-08/20080130/images/mosaic.png

2005

http://cscie12.dce.harvard.edu/lecture_notes/2007-08/20080130/images/mosaic.png

2006

http://cscie12.dce.harvard.edu/lecture_notes/2007-08/20080130/images/mosaic.png

2007

http://cscie12.dce.harvard.edu/lecture_notes/2007-08/20080130/images/mosaic.png

2008

http://cscie12.dce.harvard.edu/lecture_notes/2007-08/20080130/images/mosaic.png

The web as we know it is 20 years old

1.73billion users

2009Simon Norris

http://cscie12.dce.harvard.edu/lecture_notes/2007-08/20080130/images/mosaic.png

2010Simon Norris

http://cscie12.dce.harvard.edu/lecture_notes/2007-08/20080130/images/mosaic.png

2011Simon Norris

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2012Simon Norris

http://cscie12.dce.harvard.edu/lecture_notes/2007-08/20080130/images/mosaic.png

2013Simon Norris

http://cscie12.dce.harvard.edu/lecture_notes/2007-08/20080130/images/mosaic.png

2014

http://cscie12.dce.harvard.edu/lecture_notes/2007-08/20080130/images/mosaic.png

2015

http://cscie12.dce.harvard.edu/lecture_notes/2007-08/20080130/images/mosaic.png

2025Simon Norris

http://cscie12.dce.harvard.edu/lecture_notes/2007-08/20080130/images/mosaic.png

ACT II

DESIGNING DIGITAL

Simon Norris

http://cscie12.dce.harvard.edu/lecture_notes/2007-08/20080130/images/mosaic.png

Simon Norris

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http://vimeo.com/28619820

Simon Norris

http://vimeo.com/28619820

Simon Norris

http://vimeo.com/28619820

Simon Norris

http://vimeo.com/28619820

Simon Norris

http://vimeo.com/28619820

Simon Norris

https://www.youtube.com/watch?v=pssdoGtA9Wo

Simon Norris

Simon Norris

Happy wife.

Result!

ACT III

BEING TRULY

DIGITAL FIRST

Simon Norris

http://4.bp.blogspot.com/-VDULWNTAnPk/U2I8eWJa0xI/AAAAAAAAAPw/WE-iaJ991q8/s1600/holografica.jpg

FINANCE SALES MARKETING I.T. HR

DIGITAL

DIGITAL

FINANCE SALES MARKETING I.T. HR

DIGITAL

FINANCE SALES MARKETING I.T. HR

FINANCE SALES DIGITAL MARKETING I.T. HR

FINANCE SALES DIGITAL MARKETING I.T. HR

FINANCE SALES DIGITAL MARKETING I.T. HR

FINANCE SALES MARKETING I.T. HR

DIGITAL

ORGANISATION

Key moments

of interaction

Key moments

of interaction

Simon Norris

Simon Norris

6 Principles for

digital first thinking

http://thenounproject.com

Simon Norris

Digital is everywhere

(and in everything)

1

Simon Norris

Simon Norris

Simon Norris

Start by thinking in terms

of journeys

Simon Norris

2

Know that journeys are

part of an ecology

Simon Norris

3

Understand we are not

limited by technology but

our thinking

Simon Norris

4

In a digital first reality,

thinking rules.

Simon Norris

5

Thinking

is experience

Simon Norris

6

THANK YOU

§

Simon Norris

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