digital footprint philly sunday

’14 & ‘15 spoke on “Trust Trumps Everything’ & ”Credibility”

The “Attorney” storyGreat ProductTrue Time Saver2500 Emails to Atty’s – 0 responseShould I sue the email company?

Nobody is Willing to be…YOUR FIRST CUSTOMERIs there evidence I might be your FIRST?

Your Online CredibilityOften Determines Your

Over-All Income…The “Attorney” had NO credibility

Why So Critical?

Case StudyEvidence:

Dentist:Nick…

What shouldI Do?

Copyright 2014 - All Rights Reserved Today’s Growth Consultantc

So… Lets put this to the test?Which of these financial advisors did76% of people trust with their money?

Copyright 2014 - All Rights Reserved Today’s Growth Consultantc

If everyone judged these two men…

… Is EVERYONE judging: you your website your business

?

Closer look at “SOCIAL PROOF”

“Social Proof” asks…

What do our potential clients NEED To See

to BUY from us?

Power of “Social Proof”

We Follow Suits Sell

Power of “Social Proof”

We are Followers first, Leaders ONLY when have to

A “Group” CAN’T be wrong

There is Safety in a Tribe

Sell your Audience to your Audience

Fear of Loss…”Display your Resume”

Perception is Reality Comedian in a Suit

Put your “Suit” on The Media is your “Suit”

GIVE them someone to Follow “Prove you have clients” – ProBono!

4 Principles of website engagement“Social Proof” Fact: Action Needed:

Our Guinea Pig Sites……Added ABSOLUTELY NOTHING…..Results:

1 out of 8

1 out of 3.5

* Recommends Endorsements* Testimonials* Local Media* Commercial Media

2. Suit Coat

*(haro)

1. GLFT Shirt

Google +Linkedin

Facebook (fan page)TwitterPositions “Presence” on4 of 10 Largest !!

Ps. YouTube a 12 yr. old

endorsements

endorsements

endorsements

testimonial testimonialtestimonial

Sketch Video info

media mediamedia media

As seen in: As seen in: As seen in: As seen in:

HOME PRESS OUR STORY PRODUCTS CONTACTTESTIMONIALS

“Right to Succeed” Website Framework – Sunday?

”Work from our Rest”

Entropic 90% from 10%

20/21/22

32 Physical Their Best = Your Oppty! Present What’s in the way? What does/doesn’t show up?

Platform Before the Platform 32 Don’t Sell – PromoteCan ALL do?

Platforms Before the Platform 32 Don’t Sell – PromoteYou CAN’T Edify(can promote! They will SEE the reviews, Social Proof!!)

Pricing IS Branding