digital landscape meetup 1

Welcome!

The digital marketing landscape

Mike Jessop - Strawberry

- Digital Marketing Landscape (18:15 - 18:35)

- AMA/Q&A Panel (18:40 - 19:00)

- Break - Meet and Greet (19:05 - 19:20)

- Social, SEO, PPC and Analytics (19:25 - 19:45) - Beers! Hoorah!- End. (20:00)

Agenda

What’s your big plan Mike?

● Sharing ideas● Working together● Problems solving

Sparing my other half hearing me bang on about“Attribution modelling helping justify email campaigns.”

Digital Marketing Landscape

● Social● Search Engine Optimisation● Pay per click● Data….sweet sweet data.

● Content Fatigue!● SoLoMo - Changing social platforms -

content consumption● {Insert Social Rant Here}

Social

Content Fatigue

● Marketers ruin everything!!● Easy/Cheap content is becoming boring, too

common. ● Creating content with value is now becoming

a more costly endeavour.● Facebook Edgerank algo is demanding

content is good.● News-Hacking is the new black

SoLoMo Social/Local/Mobile

● Social media channels seem to be moving towards the triage.

● Facebook Ad platform ● Content consumption is increasingly coming

from mobile!

Deploy Social Rant!!! - The Future

● Why social media works!● They serve a need to share experiences.● Privacy/Public Persona ● Strangers are friends you haven’t met yet!

SEO

● Over 400 ranking factors are now being used to determine results.

● Hummingbirds, Pandas and Penguins (WTF)● Times they are a’changing. Daily.● Markup is being used to help Google

understand.● Social is a key contributor

SEO - The Future

● Keyword Strategies will be redundant● Anchor text will lose impact on rankings● Entity search will develop as more data is

absorbed.● Predictive search will deliver more relevant

content. (Google Now, Siri)

PPC

● PPC is moving from keyword specific searches to activity lead, dynamic searches.

● Retargeting, Display and contextual adverts● Cross device and user specific adverts● Facebook!!!!!

Data, Analytics and Testing

● Google Analytics…..A History.● Cross device tracking● Attribution Modelling● Automation through APIs● Custom reports are better reports!

Data, Analytics and Testing

● Measure more stuff!● An opportunity not testing is an opportunity

missed● A/B Testing

○ Email○ Social○ Site

….Thanks

@michaeljessopMike.jessop@strawberry.co.uk

Agenda

- Digital Marketing Landscape (18:15 - 18:35)

- AMA/Q&A Panel (18:40 - 19:00)

- Break - Meet and Greet (19:05 - 19:20)

- Content or Data (19:25 - 19:45) - Beers! Hoorah!- End. (20:00)

Q&A

Beers!

Content or Data?

Beers Hoorah!