digital loyalty system
Post on 20-Jun-2015
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Purchase Registration and Loyalty Service
Digital Loyalty Systems
What we doPurchase Registration and Loyalty service is provided by Digital Loyalty System. The service identifies and records customers by the payment cards they use. Also it stores purchase information as a digital copy of the receipt in a real time.Service can register both cash and non-cash purchase transactions using credit card machine and payment card. Transaction contains all vital information - payment card identifier and data about type of goods purchased.
What is the purpose of Purchases Registration and Loyalty Service?
Creation of convenient environment in retail business, marketing communications and Smart purchase and sale transaction between Retailers and Customers
Average purchase size
Number of customers
Number of purchases
INCOME
Loyalty System is aimed at increase of each component
•Average purchase size•Number of customers•Number of purchases
How can Income be increased?
Customer Identification and Profile
Narrowcasting
Stimulation of behavior
Raising of Revenue – sequential process
• Use of various Issuers’ bank cards for participation and identification by purchasing
• Functionability of the Service on various Acquirers’ POS-terminals
• Electronic archive of cashier receipts
Purchases Registration and Loyalty Service is
How Purchase Registration and Loyalty Service functions
Contents of the receipt
forms at the cash desk
Contents of the receipt
forms at the cash desk
Identification at POS-terminal with
payment card
Payment and Identification at
POS-terminal
Record an electronic receipt copy and reward Customer
Cash desk prints a receipt
Cash desk prints a receipt
Printed receipt contains received benefits
Printed receipt contains received benefits
Record an electronic receipt copy and reward Customer
DLS
• Completeness of information. All users “see” purchases paid both by non-cash transactions and in cash for each goods item separately.
• Scalability. The existing infrastructure of International Payment Systems allows connection of any partner.
• Safety. Both information on purchase and bank details on payment are protected.
Value and features of Purchases Registration and Loyalty Service
Purchases Registration and Loyalty Service has business model cumulating Consumers’, Retailers’, Banks’ interests
Cash flow
Information flow
Consumer
Operator
Retailer
Issuer
Acquirer
Amalgamating interests
• Discounts and bonuses by purchasing
• Electronic versions of receipts from Retailer’s cashier desk in Account
• Record of own purchases paid both by non-cash transactions and in cash
Benefits for Consumer
• Identification of any Customer possessing a bank card
• Information on Customer and his/ her purchases
• Calculation of bonuses and discount basing upon payment method, goods item and other parameters
• Target messages and communications with Customers in receipts and SMS
Benefits for Retailer
• Complete profile, identification and rating Customers with following communication
• Loyalty System on Issuer’s cards, bonus fund of which is provided by Retailer
• Promotion of Issuer’s service for Card holders
• Promotion of merchant acquiring services for Retailer
• Providing additional income on POS-terminal
Benefits for Bank
Thank You for
Your attention
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