digital marketing for b2b businesses

:-)

Digital Marketing for B2B Businesses

digital marketing is primary information source

Source: http://www.smartinsights.com/wp-content/uploads/2012/09/Buyersphere-B2B.png

what’s on the mind?

77% of B2B content

marketers use blogs

55.8% of marketers to increase budgets for audio video

content

70% of B2B

marketers use videos

52.5% of marketers

are increasing their search marketing budgets

35.5% of marketers

are increasing focus on mobile

Source: Getambassador.com

83% 80% 80% 61% 39% 26% 23% 12% 10% 10% 7%

key elements

Digital marketing

Email marketing

Content marketing

Lead management

Search engine

optimization

Search engine

marketing

Social media

Analytics

Webinars

email marketing

Source http://www.marketingprofs.com/charts/2012/8524/b2b-email-marketing-best-practices-and-trends

content marketing

64% of marketers feel producing enough and quality content is the biggest challenge

lead management

Comprehensive Lead Management System

Build a lead management strategy

Use analytics tools to fix, re-fix

Define the leads

Use social media to integrate

Align with sales strategy

Keep going back to leads

search engine optimization & marketing

Source: http://www.thinkwithgoogle.com/insights/library/studies/evolving-path-of-todays-tech-b2b-customer/

Search Engine Trends

Referrals to B2B Tech sites from

searches

78% of all search

referrals

48% Discover

brands they weren’t aware of through a

search engine

71% research the Tech product

advertised after seeing a

display ad

social media marketing

Focus on differentiation

Choose words carefully

Use hashtags

Cite experts as examples

Manage conversations

While Facebook gets maximum hits, twitter provides more leads

Source: http://mkgmediagroup.com/wp-content/uploads/2013/02/B2B-Traffic-and-Lead-Gen.png/

analytics

Customer feedback analytics

Integrated search and

social

Experimentation analytics

webinars

Save money

Reach out to larger audience

Position as thought leader

Post webinar follow up

Easy to set up

THANK YOU

INTEGRATED MARKETING THROUGH MANAGED CROWDSOURCING

We are a marketing support agency delivering offline and online experiences for our customers across the globe. Using crowd management processes we enable customers

with effective digital, social and traditional marketing.

www.jademagnet.comCalifornia | Singapore | Doha | Bangalore